Ladies and Gents, hold onto your hard hats! Are you ready to wade through the cacophonous symphony of forges and presses, over the hills of raw material, and across the assembly line to your perfect product?
You’ve embarked on the path of innovation, you daring dreamers of design! Welcome to your very own investor pitch deck guide for manufacturing startups. It’s like Willy Wonka’s golden ticket, only for industrialists.
Sup. I’m Viktor, a pitch deck expert, creative strategist and Judo practitioner. I’ve been a pitch deck expert for the past 10 years and helped clients win pitches with my unique approach to creating pitch decks.
My guide will take your hand and whisk you through the labyrinth of lean manufacturing, JIT practices, quality control, and so much more. It’s more than just nuts and bolts – it’s the formula to create, sustain, and rev up your manufacturing prowess to awe-inspiring levels. It’s time to gear up, light the furnaces, and craft your legacy.
Welcome to the world of manufacturing – no assembly is required for this guide!
Hey, before you read on and spend about 20 hours making a pitch deck:
Consider doing what others like you did. Let me help you develop a killer pitch deck and save 10 hours of your time for a fraction of the cost. All it takes to start is a free 30 min call with me.
The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.
- What Is a Manufacturing Pitch Deck?
- The Importance Of Having A Great Manufacturing Pitch Deck According To Research
- How to Create a Manufacturing Pitch Deck Presentation?
- What Does A Manufacturing Pitch Deck Include? Use This Template Structure
- Secure your copy of my pitch deck template, a proven tool that has aided clients in securing more than $100 million in funding
- The importance of understanding your audience when creating a pitch deck for a manufacturing startups
- 5 Important Reasons To Craft A Compelling Story For Your Manufacturing Startup Pitch Deck
- 6 Reasons Why Design & Visuals Are Crucial When Creating A Pitch Deck For Your Manufacturing Product/Service
- 6 Ways To Prepare For The Onslaught of Questions and Objections
- 10 Best Practices When Creating An Investor Pitch Deck For A Manufacturing Product/Service
- Pitch Deck Examples From Successful Startups In Manufacturing
- How Much Have The Giants Raise?
- My Ideas To Inspire Your Inner Magnate
- Questions That Investors Ask Manufacturing Pitch Deck Owners
- What Problem Are You Solving?
- Who Are Your Customers?
- What Is Your Unique Selling Proposition (USP)?
- Can You Describe Your Manufacturing Process?
- What Is Your Business Model?
- What Is Your Marketing Strategy?
- Who Are Your Competitors?
- What Are Your Financial Projections?
- Who Is On Your Team?
- What’s Your Exit Strategy?
- How Will You Use the Funding?
- What Are Your Key Performance Indicators (KPIs)?
- What Regulatory Challenges Do You Face?
- What Are Your Contingency Plans?
- Final Thoughts On My Pitch Deck Guide For Manufacturing Startups
- More Resources
What Is a Manufacturing Pitch Deck?
A manufacturing pitch deck is a presentation used by manufacturing companies to present their business plan, products, or processes to potential investors, clients, or partners.
This type of presentation typically includes slides on the company’s history, team, manufacturing capabilities, the unique value proposition of their products, production processes, financial projections, market analysis, competitive advantage, and strategies for growth.
The aim of a manufacturing pitch deck is to engage and persuade the audience that the company’s manufacturing capabilities are robust, cost-efficient, and scalable, and that investing in, partnering with, or purchasing from the company would provide significant value.
This could be due to a unique manufacturing process, high-quality products, ability to manufacture at a large scale, or any other aspect of the company’s operations that provide a competitive advantage.
The Importance Of Having A Great Manufacturing Pitch Deck According To Research
Having a well-crafted manufacturing pitch deck is extremely important when seeking funding for your startup. It’s often your first opportunity to introduce your company to potential investors, and it needs to convincingly convey the value and potential of your business.
A survey by Propel(x) found that the most common reason (cited by 50% of respondents) why investors reject a pitch is a lack of clear business strategy. A well-structured pitch deck can effectively communicate your business strategy and vision.
Your pitch deck is a key tool in your fundraising efforts. It helps you introduce your company, explain your business model, demonstrate your market understanding, and show your financial projections.
In a highly competitive startup environment, a great pitch deck can be the difference between securing funding and missing out.
How to Create a Manufacturing Pitch Deck Presentation?
Creating a manufacturing pitch deck can be a daunting task, but following these steps can simplify the process:
Understand your Audience
Knowing who your audience is crucial. Investors, partners, or customers all have different interests and questions. Tailor your pitch to your audience’s specific needs.
Outline your Content
Start by listing the key points you want to cover, as mentioned earlier (e.g., company overview, team, product/service, manufacturing process, market analysis, etc.). This will serve as your roadmap.
Craft a Compelling Story
Humans are wired for stories. Your pitch deck should tell a compelling story about your company, its mission, and how it will revolutionize the industry.
Design your Slides
Use a clean, professional design. Use visuals to explain complex ideas whenever possible. Tools like PowerPoint, Keynote, or Canva can help you create an attractive presentation.
Write Clear, Concise Copy
The text on your slides should be brief and to the point. Remember, it’s a guide for your oral presentation, not a document to be read.
Include Data and Proof
Whenever possible, include data and evidence to support your claims. This could be market research, customer testimonials, or financial projections.
Practice your Delivery
A pitch deck is only as good as its delivery. Practice presenting your pitch until you can deliver it smoothly and confidently.
Seek Feedback and Refine
Before the big presentation, show your pitch deck to mentors, colleagues, or friends. Take their feedback into account and refine your pitch deck.
Prepare for Questions
Anticipate the questions you might get and prepare your answers. Whether it’s about your manufacturing process, financial projections, or market analysis, be ready to provide detailed answers.
What Does A Manufacturing Pitch Deck Include? Use This Template Structure
Here is a tried-and-true slide structure for a manufacturing pitch deck that you can adapt to your needs:
- Title Slide: Company name, logo, tagline, presenter’s name and title.
- Problem Statement: What problem in the market is your company addressing?
- Solution: How does your product or service solve this problem?
- Company Overview: Brief history, mission, and vision of the company.
- Team: Showcase the key team members, their roles, and their qualifications.
- Product/Service: Detailed view of your product or service, its features, benefits, and how it’s made.
- Manufacturing Process: A simplified overview of your manufacturing process. Highlight any unique or proprietary methods.
- Market Analysis: Discuss the size, trends, and competitive landscape of your market.
- Business Model: How you make money – pricing, cost of goods sold (COGS), gross margin.
- Marketing & Sales Strategy: How you plan to attract and retain customers.
- Financial Projections & Key Metrics: Provide a snapshot of your financial health and future projections. Include key performance indicators like production volume, efficiency, revenue, and net profit.
- Competitive Advantage: What sets you apart from others? Do you have proprietary technology, patents, or exclusive partnerships?
- Investment Ask (if applicable): If seeking funding, detail how much you’re asking for and how the funds will be used.
- Exit Strategy (if applicable): Potential paths for investors to recoup their investment.
- Contact Information: Your contact details for follow-up discussions.
This structure gives a comprehensive view of your business, from the problem you solve to the way you intend to grow. It’s important to note that you can and should tailor this structure to better suit your individual circumstances and the needs of your audience.
Secure your copy of my pitch deck template, a proven tool that has aided clients in securing more than $100 million in funding
In the realm of manufacturing product or service promotion, an impactful and comprehensive pitch deck is crucial for capturing the interest of prospective investors and buyers. Crafting an effective pitch deck largely comes down to choosing the right slides, with various templates available on platforms like Canva, Slidesgo, and Google Slides. However, these readymade templates may not always match your unique brand persona, which could lead to substantial time spent on modifying them to suit your brand guidelines.
But there is a more efficient alternative and the director of one of the largest manufacturing factories in Saudi Arabia, took my advice and used it to raise millions for his new factory. His feedback:
Employing a custom-created template can save time while ensuring that the deck aligns seamlessly with your brand’s identity. This method has been utilized by my clients to craft an exceptional manufacturing pitch deck in a significantly shorter timeframe, thereby securing investments, deals, and funding exceeding $100 million. If you desire an optimized approach to developing a pitch deck for your manufacturing venture, reach out to obtain the proven template that has propelled others to their success.
The importance of understanding your audience when creating a pitch deck for a manufacturing startups
Understanding your audience when creating a manufacturing product/service pitch deck is paramount for several reasons:
- Tailoring Content: Different audiences have different interests and concerns. Investors, for example, may be more focused on financials and return on investment, while potential partners might care more about your manufacturing capabilities and product quality. By understanding your audience, you can prioritize and highlight the information that is most relevant to them.
- Effective Communication: Understanding your audience allows you to speak their language. For instance, if your audience is highly technical, using industry jargon might be appropriate. However, if you’re speaking to a more general audience, it’s important to explain technical concepts in layman’s terms.
- Engagement: If your presentation resonates with your audience, they’re more likely to pay attention and engage with you. This could increase the chances of a successful pitch, whether your goal is to secure investment, forge partnerships, or attract customers.
- Answering Questions: By understanding your audience’s perspective, you can better anticipate their questions and prepare meaningful answers. This not only demonstrates that you’re well-prepared, but also that you understand and respect their concerns.
- Building Trust: Tailoring your pitch to your audience shows that you understand their needs and challenges, which can help to build trust and rapport. This is crucial in establishing successful business relationships.
In conclusion, understanding your audience is a crucial step in the preparation of your pitch deck. It allows you to customize your message, engage effectively, and maximize your chances of success.
5 Important Reasons To Craft A Compelling Story For Your Manufacturing Startup Pitch Deck
Crafting a compelling story when creating a manufacturing services/product pitch deck is pivotal for several reasons:
- Engagement: Stories captivate attention and stimulate imagination. They make your presentation more engaging, helping to hold your audience’s interest from beginning to end.
- Memory Retention: People are more likely to remember information when it’s delivered as a story. This increases the chances that your audience will recall your presentation when it’s time to make decisions.
- Emotional Connection: Stories can create emotional connections with your audience. These connections can generate empathy and make your audience more receptive to your message.
- Simplicity: Complex concepts can often be explained more simply and understandably through a narrative. This can be particularly useful when discussing technical aspects of your manufacturing process.
- Differentiation: A compelling story can set you apart from your competitors. It can demonstrate why your company, product, or process is unique and why your audience should choose you.
- Persuasion: Finally, stories are a powerful tool for persuasion. If your audience can see themselves in your story, they’re more likely to be persuaded to invest, partner, or purchase.
To help you improve your narrative, check this selection on the best books for pitching. The authors have won billions in $ thanks to their ability to create stories when pitching and are sharing their methods with you.
In essence, a well-crafted story can make your pitch more memorable, relatable, and persuasive, greatly improving the effectiveness of your presentation.
6 Reasons Why Design & Visuals Are Crucial When Creating A Pitch Deck For Your Manufacturing Product/Service
- First Impressions: The design of your pitch deck contributes significantly to the first impression you make. A clean, professional design conveys credibility and attention to detail.
- Understanding: Visuals can simplify complex concepts, making them easier to understand. This is particularly beneficial when explaining manufacturing processes, market data, or product features.
- Engagement: Well-designed visuals can make your pitch more engaging. They can capture attention, keep your audience interested, and make your presentation more memorable.
- Emotion: Good design and compelling visuals can elicit emotional responses, making your audience more receptive to your message. For example, visuals that illustrate the problem your product solves can evoke empathy.
- Brand Identity: The design of your pitch deck should reflect your company’s brand identity. Consistent use of colors, fonts, and imagery can reinforce your brand and make your presentation more cohesive.
- Clarity: A well-structured design helps to guide your audience through your presentation. It can make your message clearer and more persuasive.
Hold on. You might want to check my list on the best presentation books. Why?
It’s 1O crucial books that will help you improve the design and structure of your presentations, besides improving its delivery. Check it out below.
While content is crucial, don’t underestimate the power of design and visuals. They can significantly enhance your message and the overall effectiveness of your pitch deck. Consider seeking professional help if necessary to ensure your pitch deck is as visually appealing and effective as possible.
Ok, let’s see what the devil… I mean the investors will ask you and how to prep.
6 Ways To Prepare For The Onslaught of Questions and Objections
Preparing for questions and objections is an essential part of presenting a manufacturing pitch deck. Here’s how you can get ready:
- Anticipate Questions: Try to think from your audience’s perspective. What parts of your presentation might they want more information on? Common areas for questions might include your manufacturing process, the competitive landscape, your financial projections, or your marketing strategy.
- Prepare Detailed Answers: For anticipated questions, prepare detailed answers. Don’t just think about what you’ll say, but also consider any additional data or visuals that could support your answers.
- Understand Your Weak Points: Every business has weak points or areas for improvement. Acknowledge these and be prepared to discuss how you’re addressing them. This shows honesty and proactive problem-solving.
- Role Play: Practice makes perfect. Try role-playing with a colleague or mentor acting as the audience. This can give you a better sense of the questions you might face and how well your prepared answers address those questions.
- Have Supporting Materials: Depending on the nature of the questions, it might be helpful to have additional materials like detailed financial spreadsheets, market research data, or product specifications on hand.
- Stay Calm and Composed: Regardless of the question or objection, remain calm and composed. If you don’t know the answer, it’s okay to say that you’ll look into it and get back to them.
Remember, questions are an opportunity to provide more detail and clarity. They show that the audience is engaged and thinking about your presentation, which is a positive sign.
10 Best Practices When Creating An Investor Pitch Deck For A Manufacturing Product/Service
Know Your Audience
Customize your pitch deck based on the specific needs, interests, and backgrounds of your audience.
Keep it Concise
Aim for a balance between providing enough information and keeping your audience’s attention. The rule of thumb is to limit your presentation to 10-20 slides and keep your presentation under 20 minutes.
Tell a Story
Weave your facts and figures into a compelling narrative that makes an emotional connection with the audience.
Use High-Quality Visuals
Images, infographics, charts, and graphs can communicate complex information quickly and effectively. Make sure they’re high quality and easy to understand.
Maintain Consistency
Ensure the design of your pitch deck aligns with your brand and is consistent throughout, in terms of fonts, colors, and overall style.
Showcase Your Team
Investors don’t just invest in ideas, they invest in people. Highlight your team’s experience and qualifications.
Provide Realistic Projections
Be transparent and realistic with your financial and growth projections. Overpromising can backfire and erode trust.
Practice Your Delivery
Your delivery is as important as the content of your deck. Practice your presentation to ensure a smooth delivery.
Prepare for Questions
Be ready to answer questions about your business, your market, and your financials. This shows you’re prepared and knowledgeable.
Proofread
Typos and grammatical errors can distract from your message and harm your credibility. Review your pitch deck thoroughly, or even better, have someone else proofread it.
Pitch Deck Examples From Successful Startups In Manufacturing
How Much Have The Giants Raise?
| Company | Amount Raised (Until 2021) | Niche | What They Do |
|---|---|---|---|
| SpaceX | $5.24B | Aerospace Manufacturing | Designs, manufactures, and launches advanced rockets and spacecraft. |
| Desktop Metal | $677.1M | 3D Printing | Provides end-to-end metal 3D printing solutions. |
| Rivian | $10.5B | Automotive Manufacturing | Designs and manufactures electric vehicles. |
| Carbon | $1.7B | 3D Printing | Develops and manufactures 3D printers that work with a wide variety of materials. |
| Nikola Motor Company | $1B | Hydrogen/Electric Trucks | Designs and manufactures electric and hydrogen-powered trucks. |
| Relativity Space | $1.3B | Aerospace Manufacturing | Develops manufacturing technologies, including 3D printing, for fully reusable rockets. |
My Ideas To Inspire Your Inner Magnate
Straight from my drawer full of ideas that will never happen but might give you an idea or two.
Food Manufacturing Startup – Healthy Snacks Inc.
- Slide 1: Cover
- Logo and name of the company.
- Brief tagline: “Revolutionizing Snacking with Health & Taste”.
- Slide 2: Problem
- Statistics and facts about unhealthy snack consumption.
- Existing gap in the market for truly healthy and tasty snacks.
- Slide 3: Solution
- Introduction to the company’s unique range of healthy snacks.
- Description of unique features (organic, non-GMO, no added sugars, etc.)
- Slide 4: Product
- Visuals of the product lineup with key features.
- Explanation of the production process.
- Slide 5: Market Analysis
- Size and growth of the healthy snacks market.
- Consumer trends and behaviors.
- Slide 6: Business Model
- Explanation of pricing strategy and profit margins.
- Distribution channels (Online, Retail Partnerships, etc.)
- Slide 7: Marketing & Sales Strategy
- Social media promotion, influencer partnerships, in-store sampling, etc.
- Future sales projection.
- Slide 8: Competitive Analysis
- Overview of key competitors and your unique selling points.
- Slide 9: Team
- Brief bios of the founding team, showcasing relevant expertise and experiences.
- Slide 10: Financial Projections
- Revenue, cost, and profitability projections for the next 5 years.
- Slide 11: Ask
- Amount of investment sought.
- Explanation of how the money will be used to scale the business.
Automotive Manufacturing Startup – Ecomotion Motors
- Slide 1: Cover
- Logo and name of the company.
- Brief tagline: “Driving the Future of Sustainable Mobility”.
- Slide 2: Problem
- Highlighting the pollution caused by traditional cars.
- Inefficiencies in existing electric vehicles (price, range, etc.)
- Slide 3: Solution
- Introduction of a new, affordable, high-range electric vehicle.
- Overview of proprietary technology (battery, AI-driven features, etc.)
- Slide 4: Product
- Detailed overview of the car with key features.
- Virtual tour or 3D renderings of the vehicle.
- Slide 5: Market Analysis
- Size and projected growth of the EV market.
- Consumer preferences and regulatory trends favoring EVs.
- Slide 6: Business Model
- Pricing strategy and cost structure.
- After-sales services and partnerships.
- Slide 7: Go-to-Market Strategy
- Phased rollout plan.
- Marketing strategy including partnerships, pre-orders, events.
- Slide 8: Competitive Analysis
- Overview of key competitors and your unique selling points.
- Slide 9: Team
- Brief bios of the team members highlighting relevant expertise.
- Slide 10: Financial Projections
- Five-year financial forecast, including projected sales, revenue, and profitability.
- Slide 11: Ask
- Investment required.
- Breakdown of how the funds will be utilized.
Questions That Investors Ask Manufacturing Pitch Deck Owners
What Problem Are You Solving?
Investors want to understand the pain point your product or service addresses.
Who Are Your Customers?
They want to know who will buy your product, why they will buy it, and how you know this.
What Is Your Unique Selling Proposition (USP)?
This helps investors understand what differentiates your product from others in the market.
Can You Describe Your Manufacturing Process?
They’ll be interested in your production methods, efficiency, and scalability.
What Is Your Business Model?
They want to understand how you plan to make money.
What Is Your Marketing Strategy?
This shows investors how you plan to attract and retain customers.
Who Are Your Competitors?
Understanding your competition helps them assess your positioning and potential.
What Are Your Financial Projections?
This can indicate the potential return on their investment.
Who Is On Your Team?
The capabilities and experiences of your team can impact your company’s success.
What’s Your Exit Strategy?
Investors want to know how they’ll recoup their investment.
How Will You Use the Funding?
They want to ensure their investment will be used effectively to grow the business.
What Are Your Key Performance Indicators (KPIs)?
This gives investors an insight into what you see as important metrics for growth and success.
What Regulatory Challenges Do You Face?
Especially relevant for manufacturing, where health and safety regulations can be stringent.
What Are Your Contingency Plans?
They want to know you’re prepared for potential challenges or setbacks.
Final Thoughts On My Pitch Deck Guide For Manufacturing Startups
In concluding this guide, it’s essential to reiterate the necessity of a compelling manufacturing pitch deck for startups seeking investment. As reported by PWC, manufacturing stands as a pivotal sector driving global economic recovery, with the World Economic Forum predicting that by 2030, it could be the powerhouse behind a $3.7 trillion value creation. Within this expanding landscape, startups are at the forefront of driving innovative solutions.
As such, competition for funding is fierce, and a meticulously crafted pitch deck becomes not just a want, but a need. A 2020 Harvard Business Review study found that startups that improved their pitch deck’s quality could raise up to 17% more funding. In other words, a powerful pitch deck can be the catalyst to catapult a manufacturing startup from an idea to a venture capable of making significant industry waves.
This guide has aimed to equip you with the knowledge and structure required to create such a pitch deck, paving the way for success in your funding journey.
You got this.
But if you don’t got it:
Consider doing what 100s of others like you did. Let me help you develop a killer pitch deck and save 10 hours of your time for a fraction of the cost. All it takes to start is a free 30 min call with me.
The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.
More Resources
Check my cornerstone guide on pitch decks that helped my clients win more than 100,000,000$ in funding:
You’ll learn how to create a pitch deck by following my bulletproof step-by-step guide that helped my clients get $100+mill in funding. It includes:
- How to build the slides (including elevator pitch slide, financials slide, and more)
- Startup pitch deck examples
- What investors need to see
- What a pitch deck needs to be
- What a pitch deck can’t be
- Tips and tricks when creating a pitch presentation
Check out all the other pitch deck guides here:
