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How To Create An Advertising Pitch

Presentation and Pitch Expert. Ex Advertising.

$100mill In Funding. Bald Since 2010.

When there is a sharp increase in competition in almost every industry, the importance of an advertising pitch becomes more and more evident.

To have a successful advertising pitch, the most crucial part is knowing how to create one, and this article will outline a 7-step guide on how to create an advertising pitch.

So, let’s begin!

How To Create An Advertising Pitch In 7 Easy Steps

Business executives, especially those just starting in the advertising industry, find it hard to create a compelling and persuasive advertising pitch, as it requires a lot of time and effort.

Here are 7 easy steps that you should keep in mind when creating an advertising pitch, making the whole process much more effortless.

Step 1: Preparation

There are many ways to create a good advertising pitch, but one of the best is to find a compelling story that will engage your potential clients. To do this, you have to start by asking a few questions:

  • What do you want to achieve?
  • Who is your target audience?
  • Who is your competitor?

Can you answer these questions? If you have any gaps between the answers, do your research and find the correct answers. The more you know, the less possibility for mistakes there is.

Step 2: Develop A Pitch Deck

A pitch deck is essentially a presentation where you present all your ideas. It helps you organize everything into a coherent whole so that when you’re pitching, you don’t get lost in details. But, of course, the best way to pitch is to tell a compelling story. They attract people like magic.

I can help you develop a pitch deck. Let’s do a quick 30 minute free call and talk more.

Try to tell a story rather than just trying to sell your idea. Create a plot in your advertising pitch deck that your audience will follow through.

Step 3: Present A Problem

The story you create should contain a conflict or something that gives suspense to the plot. That conflict or suspenseful element should represent the business problem.

You can use a metaphor or present an actual, real problem.

Step 4: Present The Solution

When everyone in the audience is engaged in your story and relating to the problem, it’s the right time to present your solutions. Keep it short and communicate clear benefits in your advertising pitch. The simpler, the better.

Step 5: Include Research

After telling your story, it’s time to support your solutions by bringing up statistics and facts, such as case studies. Imagine that nobody believes in your solutions until you have proven their validity. It’s more effective to show than tell.

Step 6: Present Creative Campaign Proposals And A Budget

Show press advertisement proposals in a mocked-up newspaper or magazine to demonstrate the effect they would have. Make social media or commercial test videos rather than presenting the proposal on a two-dimensional storyboard for your digital marketing campaign. 

Next, submit the media proposals, explaining why the media that you’ve chosen represent the most cost-effective strategy for reaching the target audience and business goals.

Additionally, don’t forget to provide a suggested budget for the campaign, including creative, media and production costs. Where possible, compare the campaign costs with predicted results, to show value for money and return on investment. 

Next, go through the campaign schedule, setting out key dates for detailed creative proposals.

Step 7: Summarize The Key Point

Summarize the key points of the pitch. Explain why you believe it will help the brand meet the marketing objectives, and be prepared to answer any question that may arise.

Final Thoughts

Creating a compelling advertising pitch can be pretty challenging. However, following this 7-step guide can make the pitch process much less time-consuming and straightforward for you and your team.

if you liked this one, read my penultimate pitching guide on creating a winning pitch without the need to hire designers.


Thanks for reading!

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