SaaS Pitch Deck Guide (Investor Ready Guide + Template)

Pitching a SaaS nowadays is like buying salt – SaaS products have become a standard and so has getting funding for them – but for some founders, investors just don’t give a damn.

Sup, I’m Viktor, a pitch deck expert, creative strategist and burger lover. I’ve been a pitch deck expert for the past 10 years and helped clients raise millions and win pitches, with my unique approach to creating pitch decks.

I’ve pitched my own startups and know how frustrating this part can get, particularly when you don’t have the right deck.

With this quick guide, you’ll be able to create a bulletproof SaaS pitch deck, or use my own template, depending on how fast you need to get funded.

Let’s begin.

What is SaaS Pitch Deck?

A SaaS pitch deck is a visual presentation that aims to convince investors to fund a software as a service (SaaS) company. This type of deck typically includes information about the product or service, the target market, the business model, the marketing strategy, the team, and financial projections.

A SaaS pitch deck aims to showcase the company’s potential and the value it could bring to the market.

It is important to create a strong and compelling deck that captures the attention of investors and provides a clear understanding of the business. It may also include customer testimonials, revenue projections, and product demos.

The ultimate goal of a SaaS pitch deck is to persuade the audience to invest in or use the SaaS product or service. A well-crafted SaaS pitch deck can be the key to securing funding and taking a SaaS company to the next level.

What do SaaS Pitch Decks Consist of?

Like any other pitch deck, SaaS pitch decks aim to convince potential investors to back a startup or business. However, SaaS startups have unique characteristics and target audience; therefore, their pitch decks must be tailored to convey their value proposition effectively.

Generally, a SaaS pitch deck will begin with an overview of the problem the startup aims to solve, followed by a clear and concise explanation of its solution.

They go on to discuss their business model, the team behind the product, and their marketing strategy.

A product demo is highly recommended, highlighting the product’s unique features and attributes, enabling potential investors to visualize the product’s use and effectiveness.

Financial projections and expected growth trajectories are commonly included. Finally, concluding with potential investor returns or exit strategy. Overall, SaaS pitch decks aim to communicate a clear understanding of how their product meets a market need and how it will generate significant returns for investors.

How to Build a Successful SaaS Pitch Deck?

To build a winning pitch deck, first focus on understanding your target audience’s perspective and tailoring your approach accordingly. To help you improve your narrative, check this selection on the best books for pitching. The authors have won billions in $ thanks to their ability to create stories when pitching and are sharing their methods with you.

You’ll also want to make sure that your pitch includes key information, such as an overview of your product, a clear value proposition, and a viable business model.

Visual elements, such as graphs and charts, can help to illustrate important data and increase engagement.

Additionally, anticipate potential objections or questions your audience may have and address them upfront in your pitch.

Finally, practice your pitch to ensure that you can effectively communicate your message with enthusiasm and confidence.

By following these guidelines, you can create a compelling and effective pitch deck that can help you secure funding and grow your business.

What Slides Should You Include in Your SaaS Pitch Deck? 

Your pitch deck should include slides that effectively communicate your product, market, business model, competition, and growth potential.

Start with an attention-grabbing introduction slide that summarizes your product and what problem it solves. Follow up with a slide that defines your target market, your current traction, and your ideal customer profile.

Then, introduce your business model, pricing, and revenue projections. Competitor analysis, including a slide addressing how you differentiate from competitors, is also necessary.

Lastly, show financials, milestones, and growth plans that prove your company’s sustainability and scalability. Keep your visuals simple, your messaging clear, and your pitch concise to ensure that your pitch deck impresses potential investors or partners.

When creating a pitch deck for your SaaS product, it is crucial to include slides that effectively communicate your key points.

Some of the slides that should be included in your deck are:

Title Slide:

1. Company Name and Logo
2. Tagline or Slogan
3. Presenter’s Name and Title
4. Date

Slide 1: The Problem

1. Define the challenges or gaps in the market your SaaS product aims to address
2. Highlight the pain points experienced by your target customers
3. Use statistics or real-life examples to emphasize the magnitude of the issue

Slide 2: The Solution

1. Introduce your SaaS product as the answer to the problem
2. Describe its unique features and benefits
3. Explain how it differentiates from existing solutions in the market

Slide 3: Market Opportunity

1. Present the size of the target SaaS market
2. Explain the growth potential and trends within the industry
3. Identify your target customer segments

Slide 4: Business Model

1. Describe how your company generates revenue (e.g., subscription plans, freemium model)
2. Outline your pricing strategy and tiers
3. Provide an overview of any partnerships or strategic alliances

Slide 5: Product Demo or Screenshots

1. Showcase key features and functionalities of your SaaS product
2. Provide a brief walkthrough or demo to highlight the user experience
3. Use screenshots or visuals to support your presentation

Slide 6: Traction and Milestones

1. Share key metrics that demonstrate market validation and traction (e.g., user growth, ARR, churn rate)
2. Highlight notable customer successes or testimonials
3. Outline significant milestones achieved and future milestones planned

Slide 7: Marketing and Sales Strategy

1. Detail your customer acquisition strategy, including marketing channels and tactics
2. Describe your sales process and customer retention initiatives
3. Provide an overview of your marketing budget and expected return on investment

Slide 8: Competitive Landscape

1. Identify your main competitors in the SaaS market
2. Analyze their strengths and weaknesses
3. Explain how your product differentiates from the competition

Slide 9: Management Team

1. Introduce key team members, their roles, and their relevant experience
2. Highlight any industry experts or advisors involved
3. Describe how the team is positioned to lead the company to success

Slide 10: Financial Projections

1. Provide a summary of key financial metrics (revenue, profit, expenses, etc.)
2. Present a 3-5 year financial forecast
3. Explain any assumptions or risks associated with your projections

Slide 11: Funding Request and Use of Funds

1. State the amount of investment you are seeking
2. Detail how the funds will be allocated (e.g., product development, marketing, hiring, etc.)
3. Explain how the investment will help your company achieve its goals

Slide 12: Exit Strategy

1. Outline potential exit scenarios for investors (e.g., acquisition, IPO, etc.)
2. Provide examples of recent exits within the SaaS industry
3. Estimate a timeline for a potential exit

Slide 13: Thank You and Contact Information

1. Express gratitude for the audience’s time and consideration
2. Provide contact details for further discussion or follow-up
3. Include any relevant social media handles or website URLs

Overall, your pitch deck should be clear, concise, and visually appealing, while effectively conveying your key points and unique selling proposition to potential investors or customers.

What Should Not Be Included in Your SaaS Pitch Deck?

When preparing a SaaS pitch deck, there are certain things that shouldn’t be included to ensure that the presentation is concise and effective.

Firstly, don’t include too much text on each slide. Instead, opt for visuals and bullet points to convey your message. Secondly, don’t include irrelevant information about your company, such as the founding story or detailed financial projections.

Focus on the product or solution you are offering and the benefits it will provide to potential customers.

Thirdly, avoid using industry jargon or buzzwords that may confuse or alienate your audience. Keep the language simple and easy to understand.

Lastly, don’t forget to include a clear and compelling call to action at the end of your pitch deck to encourage potential customers to take action.

What is The Best Way to Design a Precise SaaS Pitch Deck for a Startup?

Designing a precise SaaS pitch deck for a startup requires careful planning and execution.

The first step in the process is clearly identifying the problem the startup aims to solve. A thorough examination of the target market, including the size of the market, the competition, and the potential customer base should follow this.

Once these details have been established, the next step is to highlight the startup’s unique value proposition, such as the innovative technology, the team’s expertise, and the potential ROI for investors. It is important to ensure that the pitch deck is visually appealing, easy to read, and highlights the key points of the project.

By following these steps, startups can create a precise and effective SaaS pitch deck communicating their vision and attracting investors.

Get Your Copy Of The Pitch Deck Template

If you’re pitching a SaaS, you need a strong pitch deck to grab the attention of buyers and investors.

The good news is you don’t have to make decks from scratch. Creating an effective SaaS pitch deck is all about knowing what slides to include. You can find tons of templates on sites like Canva, Slidesgo and Google Slides, but none of them will align with the brand you represent.

What will happen is you’ll need to spend hours adjusting these templates to fit your brand guidelines. 

There’s a better way.

My clients have used my written template to craft a stellar SaaS pitch deck in half the time and designed a deck that secured their new funding.

Pitch Deck Examples

Dropbox

Dropbox's original pitch deck from Pitch Decks

Pendo

Pendo Series B Investor Deck External from Todd Olson

Intercom

Pitch deck intercom (2012) from Marcel Firmo

Buffer

Buffer: $450K VC investment turned into $3.5M. Buffer's initial pitch deck from AA BB

Mattermark

Mattermark 2nd (Final) Series A Deck from Danielle Morrill

An Example SaaS Pitch Deck For You To Get Inspired

Slide 1: Elevator Pitch Slide

• SaaS Product Name: “ProjectPro”
• Subtitle: “Streamlining Project Management for Efficient Collaboration”

Slide 2: SaaS Concept

• Problem: Inefficient project management processes, lack of collaboration, and difficulty tracking project progress.
• Solution: “ProjectPro” is a comprehensive project management platform that simplifies task management, enhances team collaboration, and provides real-time project tracking.
• Key Features: Task assignment, Gantt chart visualization, team messaging, file sharing, and integrations with popular productivity tools.

Slide 3: Target Audience

• Demographics: Small to medium-sized businesses, remote teams, and project managers seeking a user-friendly project management solution.
• Potential Reach: Projected user base based on market research and targeted marketing strategies.

Slide 4: Unique Selling Proposition (USP)

• USP: “ProjectPro” combines powerful project management features with an intuitive user interface, making it the go-to platform for efficient project execution.
• Competitive Advantage: Seamless team collaboration, robust reporting and analytics, and customizable workflows that adapt to any project.

Slide 5: Monetization Strategy

• Subscription Model: Offer tiered pricing plans based on the number of users, storage space, and additional features.
• Enterprise Solutions: Tailor enterprise-level packages for larger organizations, including custom integrations and dedicated support.
• Premium Support and Training: Provide additional services such as priority support, onboarding assistance, and training programs for a premium fee.

Slide 6: Growth Strategy

• User Acquisition: Outline strategies to attract new users, such as targeted marketing campaigns, content marketing, and partnerships with complementary SaaS platforms.
• User Retention: Detail plans to engage and retain users through product updates, continuous customer support, and user feedback implementation.

Slide 7: Market Potential and Competition

• Market Size: Present market research data on the growth and potential of the project management software market.
• Competitive Landscape: Identify key competitors and highlight how “ProjectPro” differentiates itself through unique features, user experience, and customer support.

Slide 8: Product Demo and User Interface

• Showcase screenshots or a product demo video to provide a visual representation of the platform’s user interface and key features.
• Emphasize the platform’s simplicity, ease of use, and visual appeal.

Slide 9: Security and Data Protection

• Detail the security measures in place to protect user data, including encryption, regular audits, and compliance with data protection regulations.
• Highlight any relevant certifications or partnerships with trusted security providers.

Slide 10: Next Steps

• Call to Action: Schedule a meeting to discuss potential partnerships, investment opportunities, or collaborations with businesses in need of a project management solution.

Remember, these examples are purely hypothetical, and you can adapt them to fit your unique SaaS business idea. The key is to clearly communicate your SaaS concept, identify your target audience, showcase your unique selling proposition, and outline your monetization and growth strategies.

10 Tips To Create An Amazing SaaS Pitch Deck

Here are 10 tips to help you create a compelling pitch deck:

1. Start with a clear and concise value proposition: Begin your pitch deck with a single sentence or phrase that describes the core value your SaaS product offers. This statement should be easy to understand and communicate the problem your product solves.
2. Address the problem: Clearly explain the problem or pain point your target audience faces, and demonstrate your deep understanding of their needs. Use relevant data or anecdotes to emphasize the importance of addressing this problem.
3. Present your solution: Describe how your SaaS product solves the problem you’ve identified, and highlight its unique features and benefits. Use visuals, such as screenshots or demo videos, to help your audience understand how your product works.
4. Define your target market: Provide a clear and specific description of your target customers, including their demographics, industries, and any other relevant characteristics. Show that you’ve done thorough market research and understand the size and potential of your market.
5. Explain your business model: Clearly outline how your SaaS company generates revenue, such as through subscription plans, tiered pricing, or freemium models. Be sure to include details about pricing, customer acquisition, and retention strategies.
6. Showcase your competitive advantage: Identify your key competitors and explain how your product stands out. Highlight your unique selling points, such as innovative features, exceptional customer service, or a superior user experience.
7. Share your go-to-market strategy: Describe your marketing and sales strategies for acquiring new customers, such as content marketing, social media, paid advertising, or partnerships. Also, discuss your plans for scaling your business and expanding into new markets.
8. Provide traction and metrics: Share any key performance indicators (KPIs) or milestones you’ve achieved, such as user growth, revenue, or customer testimonials. These metrics help demonstrate your product’s value and potential to investors.
9. Introduce your team: Highlight the experience, skills, and expertise of your founding team and key employees. Show that your team has the necessary background and passion to execute your vision and drive your company’s success.
10. Financial projections and ask: Provide a realistic forecast of your company’s financial performance, including projected revenue, expenses, and profit margins. Clearly state the funding amount you’re seeking and how you plan to use the investment to grow your business.

5 Tips To Create A Visually Stunning SaaS Pitch Deck

To create a visually stunning SaaS pitch deck, consider the following design tips:

1. Use a consistent color scheme: Choose a color scheme that reflects your brand identity and stick to it throughout the pitch deck. Using consistent colors helps create a cohesive look and feel and makes your presentation appear more professional. Limit your palette to 2-4 main colors and use them strategically to highlight key points or differentiate sections.
2. Emphasize simplicity and clarity: Avoid clutter and overcrowding your slides with too much text or visuals. Keep your slides clean and straightforward, focusing on one main idea per slide. Use bullet points or short phrases instead of lengthy paragraphs to convey your message. Choose a clear, easy-to-read font and maintain a consistent font size and style across all slides.
3. Use visuals to support your message: Incorporate images, icons, and diagrams that complement your content and help convey your message more effectively. Use high-quality, relevant visuals, such as screenshots of your product, charts showing growth, or simple infographics to illustrate complex ideas. Be mindful of image resolution and avoid stretching or distorting visuals.
4. Apply a consistent layout and hierarchy: Create a consistent layout for your slides, using a grid system or templates to ensure elements are aligned and well-organized. Establish a visual hierarchy by using different font sizes, weights, or colors to distinguish between headings, subheadings, and body text. This approach makes your content easier to follow and digest for your audience.
5. Utilize white space effectively: Don’t be afraid to leave empty spaces on your slides, as white space helps create balance and prevents your presentation from looking cluttered. White space can guide the viewer’s eye, emphasize important elements, and improve overall readability.

What Investors Would Ask A SaaS Owner

Some of the questions you might encounter when presenting your SaaS, are:

1. Are you selling a SaaS solution to B2B customers?
2. Do you offer both a desktop and mobile app, or just desktop?
3. Do you have angel investors with significant experience who advise you on strategy?
4. What is your MRR today?
5. What is the story?
6. Will you spend the bulk of it on product development to build your MVP?
7. Where do you position yourself vs. the competition?
8. What about your tech stack? Is it competitive?

SaaS Owners Also Ask

How long should a SaaS pitch deck be?

A SaaS pitch deck should ideally be between 10-20 slides. This length allows you to present your key points effectively while maintaining your audience’s attention. 

Is there a difference when creating a SaaS pitch deck for series a, series b, or series c funding round?

Yes, there are differences when creating a SaaS pitch deck for Series A, Series B, or Series C funding rounds. As your company progresses through funding stages, the focus and expectations of investors change. Here’s a brief overview of the differences:

1. Series A: In this early-stage round, investors are interested in your product-market fit, the size of your target market, and your business model. Focus on presenting a clear value proposition, demonstrating market potential, and outlining plans for growth and scaling.
2. Series B: At this stage, your company has likely shown significant progress and traction. Investors want to see how you’ve utilized previous funding, achieved key milestones, and improved your key performance indicators (KPIs). Emphasize growth strategy, customer acquisition, and plans to expand your team or enter new markets.
3. Series C: For this more mature funding stage, investors expect to see a proven track record of success, solid financials, and a clear path to profitability or exit strategy (e.g., IPO, acquisition). Focus on presenting detailed financial projections, showcasing your market dominance, and highlighting any strategic partnerships or acquisitions.

Final Thoughts

There’s my take on creating a pitch deck for a SaaS. There are a-lot of different things to take into account, but if used correctly, you’ll be securing your next round for sure.

For more details about creating and structuring the ideal and effective deck, feel free to check out the main page. I got tips, tricks, mistakes and more for you to use and abuse!

You got this!

Or visit my pitch deck service page for more info.

More Resources

Check my cornerstone guide on pitch decks that helped my clients win more than 4,000,000$ in funding:

Startup Pitch Deck Guide: How To Create A Pitch Deck For Investors (Template Incl)

You’ll learn how to create a pitch deck by following my bulletproof step-by-step guide that helped my clients get $4+mill in funding. It includes:

• How to build the slides (including elevator pitch slide, financials slide, and more)
• Startup pitch deck examples
• What investors need to see
• What a pitch deck needs to be
• What a pitch deck can’t be
• Tips and tricks when creating a pitch presentation

Check out all the other pitch deck guides here:

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