The Crypto Startup Pitch Deck Guide (Template Included)

Crypto is dead, long live crypto? This sentence perfectly sums up the current crypto landscape and how easy investors will judge your revolutionary web3 project. Depending on how well you present it, they will either buy, or don’t.

So, if you want to make a crypto pitch deck that has investors believe in the later part of the initial sentence of this article, then you need to read my guide.

Sup, I’m Viktor, a pitch deck expert, creative strategist and burger lover. I’ve been a pitch deck expert for the past 10 years and helped clients raise millions and win pitches, with my unique approach to creating pitch decks.

With this guide, you’ll be able to create a killer crypto pitch deck, or use my own template, depending on how fast you need to get funded.

Let’s start with the simple stuff.

What is a Crypto Pitch Deck?

A Crypto Pitch Deck is a presentation that introduces an investor to a new cryptocurrency project.

It typically contains information about the project’s developers, their goals and objectives, the blockchain technology they are using, the team’s roadmap and milestones, and the token economics of the project.

It also includes charts, graphs and visuals to help explain the concept of the project in a clear and concise way. 

The goal of a Crypto Pitch Deck is to give investors enough information to make an informed decision on whether or not they want to invest in a particular cryptocurrency project.

How to Create a Crypto-Related Pitch Deck Presentation For Your Startup? 

Creating a crypto-related pitch deck can be daunting, but it’s essential for any cryptocurrency startup looking for investors.

To start, you need to define your company’s mission and vision as it relates to the crypto space.

You should also include information about the types of currency and assets you will use, how users can securely exchange cryptocurrencies, and how blockchain technology will decentralize transactions.

Once the basic outline is established, focus on topics such as market size and potential user base, competitive advantages over other crypto projects, scalability and security plans, team members and their qualifications, and milestones that have been achieved or plan to be achieved in the near future.

Finally, make sure you research carefully so you can accurately explain why your project has value and how it could potentially affect the world.

With this in mind, create a comprehensive pitch deck presentation that will help investors discover why they should invest in your project.

What Slides Should A Successful Crypto Startup Pitch Deck Include?

A successful crypto pitch deck should include slides that clearly demonstrate the vision of the blockchain company, explain how the customer can buy and sell currency, and showcase any partnerships.

Along with this, the deck should also provide examples of successful pitch decks from other high-growth startups in the web3 space.

The slide deck should also include:

• Brief overview of the product or service being offered
• Why it is better than competitors
• Information about the founder and team
• An explanation of how a crypto exchange works
• Overview of virtual currencies and their potential for growth

PowerPoint is often used to create a crypto pitch deck; however, other presentation tools can be used depending on your preference.

Ultimately, a successful crypto pitch deck should be comprehensive yet concise and provide an excellent foundation for investors to understand what makes your blockchain startup unique.

The Exact Crypto Pitch Deck Slide Structure You Can Steal And Use

Crypto Title Slide:

• Company Logo
• Crypto Startup Name
• Tagline or Slogan
• Date
• Presenter Name & Title

Slide 1: Introduction

• Brief introduction of the crypto startup
• Why the company was founded
• Vision and mission statement

Slide 2: Problem Statement

• Identify the existing problems or pain points in the crypto market
• Explain the significance of these issues
• Illustrate how these problems affect users, investors, or other stakeholders

Slide 3: Solution

• Present the startup’s unique solution to the identified problems
• Describe the key features and benefits of the product or service
• Explain how the solution leverages blockchain technology or other innovative approaches

Slide 4: Market Opportunity

• Define the target market and potential size
• Highlight relevant market trends and growth projections
• Discuss competitors and the company’s competitive advantages

Slide 5: Business Model

• Explain how the startup plans to generate revenue
• Describe the pricing strategy and monetization methods
• Outline customer acquisition and retention strategies

Slide 6: Technology & Platform

• Present an overview of the platform architecture
• Explain the underlying technology and its advantages
• Detail any unique features, such as smart contracts, tokenomics, or security measures

Slide 7: Tokenomics (if applicable)

• Describe the startup’s native token and its utility
• Explain the token distribution, including allocations for founders, investors, and community members
• Outline the token sale structure and timeline (pre-sale, ICO, IEO, etc.)

Slide 8: Roadmap

• Present a timeline of key milestones and achievements
• Share future plans and objectives, including product updates and expansion strategies
• Highlight any partnerships or collaborations in the pipeline

Slide 9: Team & Advisors

• Introduce the founding team members, their backgrounds, and relevant experience
• Showcase any notable advisors or industry experts associated with the project
• Highlight the team’s combined expertise in blockchain, crypto, and target industry

Slide 10: Financial Projections & Funding

• Present a summary of financial projections, including revenue, costs, and profitability
• Outline the funding requirements and how the capital will be utilized
• Detail any previous funding rounds, investments, or grants received

Slide 11: Exit Strategy (if applicable)

• Describe potential exit scenarios, such as mergers, acquisitions, or IPO
• Share any potential acquirers or strategic partners in the industry
• Present a realistic timeline for an exit event

Slide 12: Call to Action & Contact Information

• Invite potential investors or partners to get in touch for further discussions
• Provide contact details, such as email, phone number, and social media handles
• Include a link to the startup’s website and any relevant resources, such as a whitepaper or demo

5 Tips To Help You Create An Amazing Crypto Pitch deck

Clearly Define Your Crypto Concept

Start by clearly defining your crypto concept and the problem it solves or the unique value it offers. Clearly communicate your project’s purpose, the underlying technology, and how it addresses a specific challenge or opportunity in the crypto space. Use concise language and compelling visuals to capture the essence of your crypto project.

Showcase the Team’s Expertise

Highlight the expertise and credibility of your team in the crypto industry. Showcase their relevant experience, qualifications, or achievements that make them the ideal team to execute the project. This can include previous successful projects, technical knowledge, or notable industry partnerships. Emphasize the team’s ability to navigate the crypto landscape effectively.

Present Your Unique Selling Proposition (USP)

Clearly articulate your project’s unique selling proposition. What sets it apart from other crypto projects? Whether it’s a novel technology, a unique use case, or a disruptive approach, clearly communicate the USP of your crypto project and how it addresses a specific market need. Highlight the potential impact and benefits it can bring to users or investors.

Highlight Market Potential and Traction

Provide data or projections on the market potential and traction of your crypto project. Demonstrate the size of the target market, the demand for your solution, and any early indicators of market interest or user adoption. Utilize graphs, charts, or infographics to visually represent market data and show the growth potential of your project.

Design a Compelling Visual Deck

Pay attention to the design of your pitch deck. Use consistent branding, appealing colors, and engaging visuals to enhance the visual appeal of your deck. Incorporate high-quality images, logos, and illustrations that align with your crypto project’s theme and tone. Ensure that the text is easy to read, and the overall layout is clean and organized.

Bonus Tip: Include a Strong Roadmap and Financial Projections: Outline a clear roadmap that highlights the key milestones and development stages of your crypto project. This provides potential investors or partners with a sense of your project’s timeline and progress. Additionally, include financial projections or a breakdown of how funds will be used to showcase a well-thought-out financial plan.

Remember, the goal of your crypto pitch deck is to effectively communicate the value and potential of your project to potential investors, partners, or users. By following these tips and tailoring them to your specific crypto project, you can create a visually appealing and persuasive pitch deck that captures attention and generates interest.

Here’s An Example Pitch Deck For Your To Inspire Your Inner Blockchain

Slide 1: Title Slide

• Project Name: “DeFiHub”
• Subtitle: “Unlocking the Power of Decentralized Finance”

Slide 2: Crypto Concept

• Problem: Limited access to traditional financial services, high fees, and lack of transparency.
• Solution: “DeFiHub” is a decentralized finance platform that offers secure, accessible, and transparent financial services powered by blockchain technology.
• Key Features: Automated smart contracts, lending and borrowing, yield farming, and decentralized exchanges.

Slide 3: Team Expertise

• Experienced Team: A diverse team with backgrounds in blockchain development, finance, and cybersecurity.
• Track Record: Previous successful blockchain projects and partnerships with leading DeFi protocols.

Slide 4: Unique Selling Proposition (USP)

• USP: “DeFiHub” brings traditional financial services to anyone with an internet connection, eliminating intermediaries and reducing costs.
• Competitive Advantage: Seamless user experience, comprehensive DeFi offerings, and a user-friendly interface catering to both experienced and novice users.

Slide 5: Market Potential and Traction

• Market Size: Showcase the size and growth potential of the DeFi market, citing industry reports and statistics.
• User Adoption: Highlight early user adoption metrics, such as total value locked (TVL) and the number of active users on similar platforms.

Slide 6: Monetization Strategy

• Transaction Fees: Earn revenue through transaction fees charged on lending, borrowing, and trading activities.
• Partnerships: Collaborate with DeFi projects for integrations, referral fees, and revenue-sharing opportunities.
• Premium Features: Offer premium services and features for power users, creating an additional revenue stream.

Slide 7: Roadmap and Development Milestones

• Clearly outline the development roadmap, showcasing the key milestones and stages of the platform’s development.
• Highlight upcoming features, scalability improvements, and integration plans with external protocols.

Slide 8: Token Economy and Distribution

• Token Overview: Introduce the platform’s native token and its utility within the ecosystem.
• Token Distribution: Explain the initial token distribution, including allocations for team members, investors, community rewards, and future token sales.

Slide 9: Security and Compliance

• Emphasize the platform’s security measures, smart contract audits, and compliance with relevant regulations and standards.
• Highlight partnerships with reputable security firms and legal experts.

Slide 10: Next Steps

• Call to Action: Schedule a meeting to discuss potential partnerships, investment opportunities, or collaborations with industry stakeholders.

Remember, these examples are purely hypothetical, and you can adapt them to fit your unique crypto business idea. The key is to clearly communicate your crypto concept, highlight your team’s expertise, and showcase the market potential and traction of your project.

Crypto Pitch Deck Examples

Beatdapp – Batch 25 Demo Day from 500 Startups

Venzee from 500 Startups

GogoCoin – The easiest way to Buy Bitcoins. from Tom Longson

Get Your Copy Of My Pitch Deck Template That Helped Clients Get $10mill+ In Funding

If you’re pitching a crypto-related product or service, you need a precise and comprehensive pitch deck to grab the attention of buyers and investors.

The good news is you don’t have to make decks from scratch. 

Creating an effective crypto deck is all about knowing what slides to include. 

You can find tons of templates on sites like Canva, Slidesgo and Google Slides, but none of them will align with the brand you represent.

What will happen is you’ll need to spend hours adjusting these templates to fit your brand guidelines. 

There’s a better way.

My clients have used my written template to craft a stellar crypto pitch deck in half the time and designed a deck that secured their new funding round.

Get the template that helped companies win $4,000,000+ in funding, deals and investments:

Crypto Owners Also Ask:

Final Thoughts

A deck is an essential tool for any digital or crypto startup looking to secure a payment partner. 

It provides step-by-step guidance on how to create a successful pitch deck, from researching and understanding the target audience to understand how to effectively communicate the features of your product or service.

I highly recommend this guide for anyone looking to create their own crypto pitch deck. 

For more details about creating and structuring the ideal and effective deck, feel free to check out the main page. I got tips, tricks, mistakes and more for you to use and abuse! Or visit my pitch deck service page for more info.

You got this!

More Resources

Check my cornerstone guide on pitch decks that helped my clients win more than 4,000,000$ in funding:

Startup Pitch Deck Guide: How To Create A Pitch Deck For Investors (Template Incl)

You’ll learn how to create a pitch deck by following my bulletproof step-by-step guide that helped my clients get $4+mill in funding. It includes:

• How to build the slides (including elevator pitch slide, financials slide, and more)
• Startup pitch deck examples
• What investors need to see
• What a pitch deck needs to be
• What a pitch deck can’t be
• Tips and tricks when creating a pitch presentation

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