How To Create A Podcast Pitch Deck (Guide & Pitch Deck Template)

You’ve written and created a ton of content where you share you expert opinion, but now, IT’S TIME FOR YOUR VOICE TO BE HEARD!

You know you got a rich podcast strategy and guests lined up, but you’re just missing that tiny thing called funding to help you skyrocket the iTunes and Spotify lists.

You’re in the right place.

Whatup, I’m Viktor, a pitch deck expert, creative strategist and burger lover. I’ve been a pitch deck expert for the past 10 years and helped clients raise millions and win pitches, with my unique approach to creating pitch decks.

With this guide, you’ll be able to create a killer podcast pitch deck, or use my own template, depending on how fast you need to get funded.

Let’s start with the basics.

What is a Podcast Pitch Deck?

A Podcast Pitch Deck is a document that outlines the essential elements of a podcast, such as the concept, information about the host, format, target audience, and expected outcomes. 

It is used to create an initial presentation to potential sponsors, investors, collaborators or advertisers to receive the podcast’s funding or support. 

What Does A Podcast Pitch Deck Include?

The deck usually includes an overview of the idea or concept behind the podcast, including information on why it’s unique and different from other podcasts in its space. 

It should also include a breakdown of how long each episode will be and what topics the podcast will cover.

Additionally, it should provide detailed analytics on who the target listeners are and how many people are tuning in. A good podcast pitch deck can help ensure that your podcast stands out from the crowd and has a better chance of getting accepted by sponsors and advertisers.

How To Create a Podcast Pitch Deck?

Creating a Podcast Pitch Deck is essential in getting your podcast noticed..

The best way to create it is first to brainstorm all the things connected to it, how it started and why, what is the main goal and intention of the podcast, as well as the results it is giving, and an overall overview of your podcast. 

A good pitch deck should provide a brief introduction to your show and the topics you plan to cover, a list of guests you plan to do interviews with, links to any previous episodes, and a description of how you would like potential listeners to interact with your show, connect with each other etc.

You should also provide statistics on the number of downloads or listens each episode has received and any awards or recognition that the podcast has earned.

Lastly, include examples of press coverage, articles that have covered the podcast or reviews that have been written about the podcast.

By providing this information in a concise presentation format, potential sponsors will be able to quickly get an understanding of what your podcast is all about and if it’s something they’d like to support this is sure to be successful if you have a great podcast that is designed professionally.

Slides That a Podcasts Pitch Deck Should Include

When creating a Podcasts pitch deck, it is important to include a slide presentation that effectively communicates the concept and value of the podcast. 

This can include:

• A slide about the show’s mission and purpose
• An outline of critical topics and guests to be featured in each episode
• A summary of the audience, the way they interact with each other
• A slide about the way people can contribute to the podcast, the platform that the podcast (like Spotify, Rumble, etc.) is being shared on and why 
• Data or research that supports the concept
• An overview of potential sponsors or partners that could make financial investments in the show
• Slides that discuss how success will be measured (such as downloads/streams/listens per episode)
• Any current successes or milestones that have been achieved with previous podcasts or projects
• Contact information about the creator, the podcasting team

Finally, slides should provide a preview of the content that has been created in the past and a preview of what content listeners can expect from each episode, and highlight any unique aspects of the podcast and it’s gonna make the pitch deck give really well impressions.

The Exact Podcast Pitch Deck Structure To Steal

Title Slide:

1. Podcast Name and Logo
2. Tagline or Slogan
3. Presenter’s Name and Title
4. Date

Slide 1: Podcast Concept

1. Describe the central theme and format of the podcast
2. Explain the unique selling points and why it will appeal to listeners
3. Introduce the target episode length and release schedule

Slide 2: Target Audience

1. Identify the primary demographic for the podcast
2. Describe the characteristics and preferences of your target listeners
3. Present any market research or data supporting your audience analysis

Slide 3: Episode Structure and Content

1. Outline the typical structure and segments of an episode
2. Provide examples of episode topics or themes
3. Discuss any special features or recurring elements (e.g., guest interviews, storytelling, etc.)

Slide 4: Host(s) and Personality

1. Introduce the podcast host(s) and their background
2. Describe the host’s personality, expertise, or unique perspectives
3. Explain how the host’s style and character will engage and retain listeners

Slide 5: Production and Technical Aspects

1. Describe the equipment and software used for recording and editing
2. Discuss the production quality and sound design elements
3. Explain any plans for improving or expanding production capabilities

Slide 6: Marketing and Promotion

1. Outline your marketing strategy, including target channels and tactics
2. Provide examples of promotional materials (e.g., social media content, website, ads)
3. Describe any partnerships, collaborations, or cross-promotions with other podcasts or influencers

Slide 7: Monetization Strategy

1. Detail your plans for generating revenue from the podcast (e.g., sponsorships, ads, donations, merchandise)
2. Discuss your pricing strategy for any premium content or subscriptions
3. Present any partnerships or affiliate programs for monetization

Slide 8: Competitive Analysis

1. Identify similar podcasts or competitors in the market
2. Analyze their strengths and weaknesses
3. Explain how your podcast differentiates from the competition

Slide 9: Growth Plan

1. Present a roadmap for the podcast’s growth and development
2. Outline strategies for increasing audience size and engagement
3. Describe any plans for expanding content offerings or formats (e.g., live events, spin-off shows)

Slide 10: Financial Projections

1. Provide a summary of key financial metrics (production costs, revenue, profit, etc.)
2. Present a 3-5 year financial forecast
3. Explain any assumptions or risks associated with your projections

Slide 11: Funding Request and Use of Funds

1. State the amount of investment you are seeking (if applicable)
2. Detail how the funds will be allocated (e.g., production, marketing, hiring, etc.)
3. Explain how the investment will help your podcast achieve its goals

Slide 12: Thank You and Contact Information

1. Express gratitude for the audience’s time and consideration
2. Provide contact details for further discussion or follow-up
3. Include any relevant social media handles or website URLs

Here’s an Example Podcast Pitch Deck For You

Slide 1: Title Slide

• Podcast Name: “Tech Talk”
• Subtitle: “Your Weekly Dive into the World of Technology”

Slide 2: Podcast Concept

• Problem: Lack of accessible and engaging content on emerging tech trends for the general audience.
• Solution: “Tech Talk” offers a conversational and jargon-free exploration of the latest tech innovations, making technology accessible and engaging for everyone.
• Format: Hosted by industry experts, each episode features interviews, deep dives, and practical tips.

Slide 3: Target Audience

• Demographics: Tech enthusiasts, early adopters, and professionals seeking insights into the tech industry.
• Potential Reach: Over 1.5 million active tech enthusiasts through established social media channels and partnerships.

Slide 4: Unique Selling Proposition (USP)

• USP: “Tech Talk” demystifies complex tech concepts through engaging storytelling and relatable examples, making it the go-to podcast for tech enthusiasts and beginners alike.
• Competitive Advantage: Exclusive access to industry experts and insider insights, delivering valuable and up-to-date information to our listeners.

Slide 5: Monetization Strategy

• Sponsorship Opportunities: Collaborate with leading tech brands for sponsored segments and ad placements.
• Patreon Membership: Offer premium content, early access, and exclusive perks for dedicated supporters.
• Live Events: Host tech-focused events, conferences, or workshops, generating revenue through ticket sales and partnerships.

Slide 6: Sample Episode Topics

• Top Tech Trends of 2023: Exploring the breakthrough technologies that will shape our future.
• Cybersecurity Made Simple: Protecting yourself in the digital age without overwhelming technical jargon.
• Innovations in Artificial Intelligence: Discussing the impact of AI on various industries and everyday life.

Slide 7: Team

• Experienced Hosts: Jane Smith (Technology Journalist) and Mark Davis (Tech Entrepreneur).
• Production Team: Skilled audio engineers and content producers ensuring top-quality episodes.

Slide 8: Listener Engagement and Potential Reach

• Engaging Community: Active social media following with high audience engagement and interaction.
• Potential Reach: Projected growth of 30% in listenership within the first year.

Slide 9: Visual Design

• Branding: Sleek and modern logo with a color palette that reflects the tech industry’s aesthetics.
• Visuals: High-quality images of technology devices, futuristic graphics, and illustrations.

Slide 10: Next Steps

• Call to Action: Schedule a meeting to discuss potential partnership opportunities and explore ways to collaborate.

Remember, these are just hypothetical examples, and you can adapt them based on your own podcast business ideas. The key is to present a clear and compelling case for your podcast’s value and potential.

5 Tips To Help You Craft A Stunning Podcast Pitch Deck

Clearly Define Your Podcast Concept

Start by clearly defining your podcast concept and the problem it solves or the unique value it offers to listeners. Clearly communicate your podcast’s format, target audience, and the topics or themes you will cover. Use concise language and compelling visuals to capture the essence of your podcast.

Highlight Your Expertise

Showcase your expertise and credibility in the podcasting industry. Highlight any relevant experience, qualifications, or achievements that make you the ideal person or team to host the podcast. This can include previous podcasting success, industry connections, or relevant professional backgrounds.

Present Your Unique Selling Proposition (USP)

Differentiate your podcast from others by highlighting its unique selling proposition. What makes your podcast stand out? Whether it’s an innovative format, exclusive access to guests, or a fresh perspective on a popular topic, clearly communicate the USP of your podcast and how it will resonate with your target audience.

Include Listener Demographics and Potential Reach

Provide data or projections on your target audience demographics, listener engagement, and potential reach. This information will help potential sponsors or partners understand the size and relevance of your audience. Utilize graphs, charts, or infographics to visually represent this data and make it easier to grasp.

Create a Compelling Visual Design

Design an aesthetically pleasing and professional-looking pitch deck. Use consistent branding, appealing colors, and engaging visuals to enhance the visual appeal of your deck. Incorporate high-quality images, logos, and illustrations that align with your podcast’s theme and tone. Ensure that the text is easy to read and that the overall layout is clean and organized.

Bonus Tip: Keep it Concise and Engaging: Keep your pitch deck concise and avoid overwhelming the reader with excessive information. Use a storytelling approach to engage the reader and keep them interested throughout the pitch deck.

Focus on the most important points, highlighting the key aspects that make your podcast unique and compelling. To help you improve your narrative, check this selection on the best books for pitching. The authors have won billions in $ thanks to their ability to create stories when pitching and are sharing their methods with you.

Remember, the goal of your pitch deck is to effectively communicate the value of your podcast to potential sponsors, partners, or investors. By following these tips, you can create a visually appealing and persuasive pitch deck that captures attention and generates interest in your podcast. Good luck!

My Podcast Pitch Deck Template

As I always say, you can find templates on sites like Canva, Slides, and more. You can use these templates to help you develop a pitch deck. The problem is, you’ll probably spend 10+ hours finding the right template, adjusting it, tweaking it, and then trying to find a structure that investors like to see – yes, the template and the investor structure are two different things.

Doesn’t have to be like that.

Using our template, you can easily create an impressive presentation that will leave potential partners wanting more!

With the help of this template, you can essentially take a bite of the pie and get your perfect podcast pitch deck created and ready for your platform.

You can then modify and personalize this however you want, but I bet you won’t need to.

Podcasters Also Ask

How much should I pay for a pitch deck? 

The cost of a pitch deck will vary greatly depending on the complexity and scope of the project. Most experienced pitchermen will charge an hourly rate, with some charging anywhere from $50 to $500 per hour. Additionally, many designers offer project-based packages that range from $500 to $10,000 or more.

What does a podcast pitch look like? 

Podcast pitch examples vary based on the style and content of each individual podcast, but generally they should include a brief summary of the podcast and its intended audience, an explanation of why the topic is important and relevant, any unique or interesting elements of the podcast (such as special guests or a specific format), a proposed timeline for the first few episodes, and a brief overview of the host’s qualifications.

Additionally, it’s useful to include links to previous work, such as interviews or sample episodes.

How do you start a podcast pitch? 

Introducing yourself and your project is a good way to start a podcast pitch. Explain who you are, why you’re passionate about your topic, and the main idea behind your podcast.

Then, provide some details on the format of the show, such as how many episodes there will be, what topics will be discussed, and any special guests you plan to have on. Finally, explain why listeners should tune in and how subscribing to the show can benefit them.

How do you pitch a podcast to a producer?

Depends. Do you know the producer? Does he/she know you? Prior acquaintances are important because they make it easy for you to sell your idea to the producer.

My suggestion is to introduce yourself first, don’t pitch, and then after you “market” yourself enough, share your idea unassumingly. Reach out to me if you want help with this. Schedule a call here https://calendly.com/viktor_ilijev/30min?month=2023-02

Podcast Pitch Deck Guide Conclusion

It’s time for your voice to be heard and this guide will help you do that.

This guide is a valuable resource for anyone looking to start a podcast, promote their existing one or create a successful pitch for it.

It provides insight into the process of creating a successful pitch deck, from outlining objectives and gathering data to designing visuals and delivering a presentation. 

As long as you got your idea, and good financials, you’ll make a killer podcast pitch. If not, let me know, and I’ll help you out.

You got this!

Or visit my pitch deck service page for more info.

More Resources

If you’re looking for more in-depth information on pitch decks, check my cornerstone guide on pitch decks that helped my clients win more than 4,000,000$ in funding:

Startup Pitch Deck Guide: How To Create A Pitch Deck For Investors (Template Incl)

You’ll learn how to create an investor pitch deck by following my bulletproof, step-by-step guide that helped my clients get $4+mill in funding. What’s included?

• Building each slide (including elevator pitch, financials, and more)
• Greatest startup pitch deck examples
• What investors want to hear
• What a pitch deck is and isn’t
• What a pitch deck isn’t
• Tips and tricks to create a pitch presentation

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