It’s the ability to get in the shoes of your audience (or your competitor). Take a different perspective about the product or service you sell to your audience.
Imagine the following:
You get up in front of your clients, bosses, stakeholders, potential million dollar key account, investors, your wife or girlfriend.
You deliver your pitch about your product, service, idea or yourself.
What happens next is:
You get the raise.
You get your new strategy approved.
Get a new million dollar account.
Get your client.
Get some tlc.
That would happen if you use my approach.
I’ve been a(n):
Advertising Account Manager
In that order.
And I’ve failed and succeeded in each.
The single reason why I’ve managed to fail and succeed is the way I’ve pitched things.
I relied on showing the wrong things, focusing on the wrong target, lacking well researched strategy, exuding the wrong attitude.
When I understood the cause of failure and success, I’ve failed less ever since.
You must clearly view things from your audiences perspective and craft your pitch accordingly. At the end they will think, it was their idea to begin with. Which it really is.
To see it from their perspective and really understand (REALLY UNDERSTAND), you need a different perspective.