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10 Books On Improving Communication And Pitching (Updated With 6 More For 2023)

Presentation and Pitch Expert. Ex Advertising.

$100mill In Funding. Bald Since 2010.

Looking for books on improving communication and pitching? This is it, a guide covering the best books for pitching in the known universe (yeah, Martians are good at that too)

In general better communication skills and improved pitching is fundamental to any aspect of life. Business is no exception.

If you’re looking to improve your cold call script, or just modify your Linkedin Outreach scenario, you need to dive into the pages of the sales and communications masters listed below.

Sure, it might look as if some of these books are not specific to Linkedin or cold calls but the lessons within them, will apply in ANY scenario or message you send to your potential client.

Here is a list of the top 10 best sales books every person on the planet should read – these books are classics and can help make you a better communicator and improve your pitch.

Disclaimer: I just want to circle around here and let you know that there are Amazon affiliate links within this article that help me write more often and share my experiences with you. I will earn a small commission at no extra cost to you.

Hey, before you read on:

Consider doing what others like you did. Reading how to make presentations will take a-lot of time. You need one today (probably). Let me help you develop a killer presentation and save 10+ hours of your time for a fraction of the cost. All it takes to start is a free 30 min call with me.

The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.

16 Best Books For Pitching

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

2400+ Pitchermen read it

Delivering a sales pitch is one of the most vital components in the selling process. Depending on how well you’ve mastered this craft, you can make or break a deal. In this book, Oren Klaff describes his one-of-a-kind method for delivering winning pitches for any business situation. This book is a must-have whether you deliver pitches to investors, clients, or even your boss.

To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink

3000+ Pitchermen read it

Most people have a very negative view of selling. They use words like “slimy”, “sleazy”, and “spammy” to describe the selling process. Pink disagrees. “To sell well is to convince someone else to part with resources — not to deprive that person, but to leave him better off in the end.

”The purpose of a pitch isn’t necessarily to move others immediately to adopt your idea. The purpose is to offer something so compelling that it begins a conversation, brings the other person in as a participant, and eventually arrives at an outcome that appeals to both of you.”

Hold on. You might want to check my list on the best presentation books. Why?

It’s 1O crucial books that will help you improve the design and structure of your presentations, besides improving its delivery. Check it out below.

Or, lets just continue on with this list.

Communication Skills: A Practical Guide to Improving Your Social Intelligence, Presentation, Persuasion and Public Speaking by Ian Tuhovsky

1000+ Pitchermen read it

Have you ever considered how many times you intuitively felt that maybe you lost something important or crucial, simply because you unwittingly said or did something which put somebody off? Perhaps it was an unfortunate word, wrong formulation, inappropriate joke, forgotten name, huge misinterpretation, an awkward conversation, or a strange tone of your voice?

If you don’t know how to communicate correctly, you’re going to have problems in business. This book will help you improve your social intelligence, persuasion, and communication skills, and give you the tools you need to convince others you’re the right person for the job.

Flip the Script: Getting People to Think Your Idea Is Their Idea

500+ Pitchermen read it

Yes, this guy again. The reason why he made this list twice is because he is probably the best pitcher man in the world (even better than me!) with hundreds of millions of dollars in successful pitches behind him. In this second book he analyses a brilliant approach to pitching, that he uses. Unconventional and very effective.

The Art of the Pitch by Peter Coughter

100+ Pitchermen read it

The thought of making an elevator pitch is scary for many people. While you may never enter a high-pressure situation exactly like that in your career, there will almost always be times where you need to “sell” an idea—even if it’s a good one.

This book makes some astute and very level-headed observations on what elements really make up a successful pitch. You don’t need to be a startup founder about to pitch to an angel to make a sale, but if you are, definitely pick up this book and then watch this spoof video to calm your nerves.

Pitch Perfect: Say it Right the First Time, Every Time by Bill McGowan

400+ Pitchermen read it

Saying the wrong thing at the wrong time has consequences. We may lose the opportunity for a raise. We may bomb the interview and not get the job. We may do permanent and irreparable damage to a relationship. The words we use and how we choose to say them are imperative. Bill McGowan sets out to teach you how to say the right thing in every situation, ensuring that you say it right on the first try.

Stop Talking, Start Communicating: Counterintuitive Secrets to Success in Business and Life, with a foreword by Martha Mendoza

80+ Pitchermen read it

Not exactly what you’d expect to hear from a communication expert, but these counterintuitive strategies are precisely what we need to interact productively and meaningfully in today’s digital world. Our over-reliance on quick, cheap, and easy means of “staying connected” is eroding our communication skills.

Speed steamrolls thoughtfulness; self-expression trumps restraint. Errors and misunderstandings increase. And our relationships suffer. With startling insights and a dash of humor, Stop Talking, Start Communicating combines scientific research with real-world strategies to deliver a proven approach to more effective communication.

How to Win Friends and Influence People by Dale Carnegie

90,000+ Pitchermen read it

Every entrepreneur knows that the key to a good business is a good sales technique. Not only do you have to sell your product, but you also have to sell yourself and your idea. Having a great product doesn’t do anything if you don’t know how to approach the person and make them fall in love with you and the product.

This book by Dale Carnegie gives you valuable information and strategies about how to make more sales by focusing on one thing – the person. Sometimes entrepreneurs forget the basics of selling and jump right over to get results, but to get results, you need to know the basics. 

The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs Paperback

100+ Pitchermen read it

For more than 40 years, venture capitalist Bill Draper has worked with top entrepreneurs in fabled Silicon Valley, where today’s vision is made into tomorrow’s reality. From the VC who saw the value in Skype, Zappos, and many other companies, comes first-hand stories of success.

In these pages, Draper explores: how to evaluate innovative ideas and the entrepreneurs behind those ideas (lessons from Yahoo, Baidu, Tesla Motors, Activision, Measurex, and more); and the value of political leadership in creating opportunity, including on-the-ground accounts of how Deng Xiaoping brought China roaring into the modern world.

Brilliant Pitch: What to Know, Do and Say to Make the Perfect Pitch (Brilliant Business)

20+ Pitchermen read it

The pitch is the torture test of any kind of selling. It’s when you absolutely, definitely, have to get it right – and get a result.

Brilliant Pitch unpacks the key elements of any pitch process and shows how different situations require different approaches. Packed with advice from experts, trade secrets, and tried-and-tested ways of approaching any pitch and any audience, this is the ultimate guide to pitching.

What people thought:

Shaun Varga skillfully deals with numerous potential obstacles entrepreneurs will encounter when pitching to investors- especially in the early stages. I have pitched hundreds of investors for different businesses and ideas over the years and I wish I’d had some Brilliant Pitch advice back then.’ – James H. Fitzgerald, President of ChainStar Global LLC

Brilliant Pitch is packed with valuable advice. Shaun expertly takes the mystery out of making a great pitch.’ – Ivor Catto, CEO Hyder Consulting plc.

How Highly Effective People Speak: How High Performers Use Psychology to Influence With Ease (Speak for Success)

3000+ Pitchermen read it

Yes, it’s all about psychology when it comes to understanding how people think and why they will say yes or no to whatever you have to sell them. Peter Andrei tackles this issue and shows us that highly wffective people speak the same way the human mind interprets information. Which means their ability to “charm” your brain is nothing more than simple understanding of how your though process goes! Or is it that simple? Read the book and find out, but also learn the actual habits, including:

  1. Discover ways to increase productivity with minimal effort by gaining support from others.
  2. Learn how to use appropriate body language to make others feel welcomed and avoid giving an unfriendly impression.
  3. Find out how to trigger the availability bias and influence others to consistently prioritize your perspective.
  4. Master the anchoring effect to negotiate better prices for yourself, either by charging more or paying less for the same product.
  5. Effortlessly create a desire in others by utilizing a lesser-known cognitive bias (known as “essential” by billionaire investor Charlie Munger, partner to Warren Buffet).

How to Talk to Anyone About Anything: Improve Your Social Skills, Master Small Talk, Connect Effortlessly, and Make Real Friends (Communication Skills Training)

800+ Pitchermen read it

Effortless communication with everyone? Yes please. James is an expert and will help you establish that much needed connection with your audience when pitching. The secret? Don’t avoid small talk. Here’s what else you’ll learn:

  1. Uncover your potential and boost your confidence by standing tall.
  2. Improve your connections with others by refining your listening abilities.
  3. Communicate effectively with colleagues, superiors, and potential partners by asking the right questions and engaging in seamless conversations.
  4. Learn powerful techniques to master the art of small talk and make interactions less intimidating.
  5. Develop your storytelling abilities to create engaging narratives based on your personal experiences.
  6. Enhance your confidence and charisma in all aspects of your life, leading to improved relationships and expanded networks.
  7. Improve your overall wellbeing and success by building strong relationships, both personally and professionally.

The Art of Communicating

3000+ Pitchermen read it

How does a zen master know about pitches and communicating your ideas?

Thick Nhat Hanh, a Zen master and renowned religious figure, provides a valuable roadmap to achieving happiness by mastering one of life’s most critical skills: effectively expressing ourselves in a manner that the other person can genuinely comprehend. He emphasizes the importance of listening with compassion and understanding.

Effective communication is essential for maintaining strong connections in relationships, business, and everyday interactions. Unfortunately, many individuals have not been taught the fundamental skills necessary for proper communication or how to accurately represent themselves.

The significance of effective communication is comparable to the importance of consuming nutritious food for our overall well-being and contentment. Communication can either be beneficial (and nourishing) or detrimental (and destructive). Must read in my opinion.

Get to the Point!: Sharpen Your Message and Make Your Words Matter

300+ Pitchermen read it

Get to the chopper” as Schwarzeneger said, so does Joel and he means it. Don’t beat around the bush, and be concise, to the point and straightforward. Great pitchermen and speakers have a point and get funded. Do you have a point? Find out with this book.

Start with No: The Negotiating Tools that the Pros Don’t Want You to Know

800+ Pitchermen read it

Learn to say no. This is probably one of the most important lesson in life and the universe in general, because when you say no, not only do you look like you know what you don’t want, but look like a person that knows what he wants. They also:

  • Don’t seek agreement but prefer disagreement.
  • Never rush to conclude negotiations but allow the other party to feel relaxed and secure.
  • Avoid appearing desperate and instead exploit the other party’s desperation.
  • Begin negotiations with an open mind, asking questions and listening to responses without preconceptions or expectations.
  • Have a clear purpose and objective that informs their decisions.
  • Always have a specific plan in mind before initiating communication.
  • Understand and manage the four “budgets” involved in negotiations: time, energy, money, and emotion.

Go for No!: Yes Is the Destination, No Is How You Get There

3500+ Pitchermen read it

Another NO book and another step closer to YES, take my money! Indeed, there’s an aversion to saying no, but ultimately you got one goal, and in order to get there, you’ll have to say no to many things in order to achieve it.

If you got here, then you should reconsider my offer.

Consider doing what others like you did. Reading how to make presentations will take a-lot of time. You need one today (probably). Let me help you develop a killer presentation and save 10+ hours of your time for a fraction of the cost. All it takes to start is a free 30 min call with me.

The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.

10 Best Books For Pitching Summary

The list can go on, but as with any pitch, it needs to be short and succinct.

More Resources

If you’re still looking to improve your presentation skills, check this list on the best presentation books on the market.

If you’re interested in reading more about pitches:

Also don’t miss out on my massive presentation specialist guide, last minute presentations and best business projector buyers guide.


THE Pitching Guide – How To Create a Winning Pitch


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