The Consulting Pitch Deck Guide (Best Consulting Presentation Examples & Template)

So you want to create a consulting pitch deck (or just deck in short), to win that next client? Raising funding for your consultancy? Or maybe you’re just trying to present the latest campaign results to your clients and brighten their day?

The last might be impossible but making a good consulting pitch deck isn’t and this article will help you create one.

Don’t worry, you won’t be making it from scratch.

I’m Viktor, a pitch deck expert, creative strategist, and burger lover. My work has helped my clients win $4mill+ worth of pitches and helped 100+ companies develop decks that are currently helping them raise investments and close deals.

I’ve personally worked with an Ex-Bain consultant and helped him develop a deck for his company.

This guide specifically aims at helping you understand what a consulting pitch deck is and how you can create one.

Let’s dive in.

What is a Consulting Pitch Deck?

A consulting pitch deck is a presentation that provides an overview of a consultant’s services, capabilities, and qualifications. It is used to explain why the consultant is the best choice for a particular project or engagement.

The deck typically includes slides highlighting the consultant’s experience, portfolio of past projects, qualifications, fees and other details that can help clients make an informed decision. It should be concise and easy to understand so it can be quickly referenced and reviewed by clients when making their decision.

What Is The Goal Of A Consulting Pitch Deck?

The goal of a consulting pitch deck is to make sure that potential clients are aware of all the details about the services the consultant can provide so they are comfortable enough to hire them for their project.

What Does It Take To Get the Key Points in Your Consulting Pitch Deck

To make your consulting pitch deck effective and persuasive, it is important to identify the key points of your proposal. You will need to gather relevant information and evidence in order to make a compelling argument that will convince your potential clients.

This could include market research, case studies, testimonials, financial projections and any other relevant data that can be used to show the value of your services. It is also important to ensure that the presentation of this information is clear and easy for your audience to understand.

Additionally, you should practice delivering the presentation before presenting it so you can be confident in delivering it effectively. With all these elements in place, you should have the necessary components for an effective consulting pitch deck.

Essential Slides for a Consulting Pitch Deck

A consulting pitch deck should be tailored to the client’s specific needs. It should include slides that provide an overview of the company, its services and capabilities, a description of the team and their qualifications, success stories from previous engagements, as well as a financial analysis of how the company can help them achieve their goals.

Additionally, some essential slides to include in any consulting pitch deck are slides that focus on the problem or opportunity being addressed, a timeline for implementing solutions, unique features or advantages over other firms in the same market space, competitive analysis of potential solutions, and a summary slide highlighting key points.

All this will ensure that your pitch is comprehensive enough to adequately demonstrate why your firm is the best choice for their needs.

How to Get a Winning Pitch Deck for Your Consulting Presentation

A winning pitch deck for your consulting presentation requires careful planning and preparation. Start by researching the topics you plan to cover in the presentation, as well as the industry and target audience.

Once you have a clear understanding of what needs to be discussed, create a draft outline for your presentation. Your pitch deck should include visual aids such as graphs, charts, and images that help support your points.

Additionally, make sure to include a summary of key takeaways from the presentation so that audiences can remember the most important points. 

Finally, practice delivering your presentation to ensure that it is engaging and persuasive. With these tips, you can create an effective pitch deck for your next consulting presentation.

Consulting Pitch Deck Presentation Examples

Consulting pitch deck presentation examples are a great way to learn how to create an effective, professional presentation. A good example should include slides that focus on the key points of your business strategy, mission statement, and target market. It should also include visuals that can help draw attention to the most important aspects of your pitch.

Below you can find an example of consulting pitch deck that meet these requirements and might help you in getting the impression in regards to what a consulting pitch deck presentation might look like:

Making Data and Digital Technology Work For Tech CMOs

CMOs of IT companies are at a significant edge when it comes to utilizing data and digital technologies to enhance business outcomes. PwC’s goal is to change the focus of digital marketing from clicks and views to the development of customer experiences that provide profitable business outcomes.

This is just another superb illustration of a presentation that was conducted well. Slides 15–18 additionally include a real-world case study that offers step-by-step specific guidance.

Many presentations include facts and recommendations without providing any justification. Remember that highlighting your successes and client endorsements will increase your reputation.

You can check the whole presentation at the following link:

Putting digital technology and data to work for Tech CMO's from PwC

Hypothetical Pitch Deck Ideas To Inspire You

My favourite part of any article – sharing some of my drawer ideas to help you build your next consulting deck and business. Feel free to “borrow” them too.

1. GreenTech Consulting

Slide 1: Introduction

• Logo of GreenTech Consulting
• Tagline: “Pioneering Sustainable Business Solutions”

Slide 2: Problem Statement

• Statistics on environmental degradation caused by businesses
• Quote: “The future of business is green.”

Slide 3: Our Solution

• Offer sustainable business models
• Implement green technologies in existing businesses
• Reduce carbon footprint and waste

Slide 4: Market Analysis

• Size of the green technology market
• Potential growth rate
• Target industries: Manufacturing, Retail, IT

Slide 5: Services Offered

• Carbon footprint analysis
• Green tech implementation
• Waste management solutions

Slide 6: Case Study

• Before-and-after scenario of a manufacturing company that adopted our solutions

Slide 7: Team

• Photos and brief bios of key team members

Slide 8: Financial Projections

• Revenue, profit, and growth projections for the next 5 years

Slide 9: Ask

• Seeking $500,000 investment for market expansion and R&D

2. EduTech Consulting

Slide 1: Introduction

• Logo of EduTech Consulting
• Tagline: “Revolutionizing Learning with Technology”

Slide 2: Problem Statement

• Challenges in traditional education systems
• Need for technology integration in schools

Slide 3: Our Solution

• Implementing modern EdTech solutions in schools
• Training educators to use technology effectively

Slide 4: Market Analysis

• Number of schools without EdTech solutions
• Potential growth in the EdTech sector

Slide 5: Services Offered

• EdTech tool integration
• Teacher training workshops
• Virtual classroom setups

Slide 6: Case Study

• Success story of a school that saw improved student performance after our intervention

Slide 7: Team

• Photos and brief bios of key team members

Slide 8: Financial Projections

• Revenue, profit, and growth projections for the next 5 years

Slide 9: Ask

• Seeking $300,000 investment for product development and market outreach

3. HealthTech Consulting

Slide 1: Introduction

• Logo of HealthTech Consulting
• Tagline: “Innovating Healthcare for Tomorrow”

Slide 2: Problem Statement

• Inefficiencies in current healthcare systems
• Need for technology-driven healthcare solutions

Slide 3: Our Solution

• Implementing telemedicine solutions
• Integrating AI-driven diagnostic tools

Slide 4: Market Analysis

• Potential growth in the HealthTech sector
• Target: Hospitals, clinics, and private practices

Slide 5: Services Offered

• Telemedicine setup
• AI diagnostic tool integration
• EHR (Electronic Health Record) system implementation

Slide 6: Case Study

• A hospital that reduced patient wait times by 50% after our solutions

Slide 7: Team

• Photos and brief bios of key team members

Slide 8: Financial Projections

• Revenue, profit, and growth projections for the next 5 years

Slide 9: Ask

• Seeking $750,000 investment for R&D and global expansion

Consulting Pitch Deck Template

If you’re pitching a consulting service, you need a strong pitch deck to grab the attention of buyers and investors.

The good news is you don’t have to make decks from scratch. Creating an effective consulting pitch deck is all about knowing what slides to include. You can find tons of templates on sites like Canva, Slidesgo, and Google Slides, but none of them will align with the brand you represent.

What will happen is you’ll need to spend hours adjusting these templates to fit your brand guidelines. 

There’s a better way.

My clients have used my written template to craft stellar consulting pitch decks in half the time and designed a deck that secured their new consulting pitch some air time.

Questions That Investors Ask You When Presenting Your Consulting Pitch Deck:

When you present a consulting pitch deck to potential investors, you should be prepared to answer a range of questions that investors typically ask. These questions are designed to assess the viability, potential, and risks associated with the consulting proposal. Here are some common questions that investors might ask:

1. Background and Team
   • Who are the members of your team, and what are their qualifications?
   • What previous experience does your team have in this field?
   • Why did you decide to start this consulting firm?
2. Value Proposition
   • What problem are you solving for your clients?
   • How is your solution different or better than existing solutions in the market?
   • Who are your main competitors, and what sets you apart from them?
3. Market Analysis
   • What is the size of your target market?
   • Who are your target clients?
   • What is the growth potential of this market?
4. Business Model
   • How do you plan to monetize your services?
   • What are your projected revenues and expenses for the next 3-5 years?
   • Do you have any existing clients or pilot projects?
5. Marketing and Sales Strategy
   • How do you plan to acquire new clients?
   • What is your sales cycle, and how do you plan to shorten it?
   • Do you have any strategic partnerships in place?
6. Operational Plan
   • How will you scale your operations as you acquire more clients?
   • What technology or tools will you use to deliver your services?
   • How do you ensure the quality of your services?
7. Financials
   • What is your current financial status?
   • How much funding are you seeking, and how do you plan to use it?
   • What are your key financial metrics and projections for the next few years?
8. Risks and Challenges
   • What are the main risks associated with your consulting business?
   • How do you plan to mitigate these risks?
   • Have you identified any potential regulatory or legal challenges?
9. Exit Strategy
   • Do you have an exit strategy in place for investors?
   • Are you considering any future mergers or acquisitions?
10. Feedback and Iteration

• How have you incorporated feedback from clients or other stakeholders into your business model?
• How do you plan to adapt and evolve based on market feedback?

11. Intellectual Property

• Do you have any proprietary methodologies, tools, or technologies?
• How do you protect your intellectual property?

12. Cultural and Ethical Considerations

• How do you ensure that your consulting practices align with ethical standards?
• What is your company culture, and how do you plan to maintain it as you grow?

Investors ask these questions to gauge the potential return on their investment, understand the risks involved, and assess the competence of the consulting team.

10 Tips To Help You Craft A More Impactful Consulting Deck

• Start with a Strong Hook: Begin with a compelling story, statistic, or problem statement that grabs the audience’s attention and sets the tone for the rest of the presentation.
• Keep It Concise: Investors and clients have limited time. Aim for a pitch deck that’s around 10-20 slides. Each slide should convey a single, clear message.
• Use Visuals Wisely: A picture is worth a thousand words. Use high-quality visuals, infographics, and charts to convey complex data or concepts. Avoid clutter and ensure each visual enhances understanding.

• Tell a Story: Structure your pitch deck as a narrative. Start with the problem, introduce your solution, showcase your achievements, and end with your ask. This flow helps keep the audience engaged. To help you improve your narrative, check this selection on the best books for pitching. The authors have won billions in $ thanks to their ability to create stories when pitching and are sharing their methods with you.
• Know Your Numbers: Be prepared with key financial metrics, market size, and growth projections. Investors will want to see that you’ve done your homework and understand the financial aspects of your business.
• Highlight Your Unique Value Proposition (UVP): Clearly articulate what sets your consulting services apart from competitors. Whether it’s a unique methodology, proprietary technology, or specialized expertise, make sure it stands out.
• Showcase Testimonials and Case Studies: Real-world examples of your work can be powerful. Highlight successful projects, satisfied clients, or significant results you’ve achieved.
• Practice Your Delivery: The content of your pitch deck is crucial, but so is the way you present it. Rehearse your pitch multiple times, refine your delivery, and be prepared to answer questions confidently.
• Design Matters: Ensure your pitch deck is professionally designed with a consistent color scheme, font, and layout. This not only makes your presentation visually appealing but also reinforces your brand identity.
• End with a Clear Ask: Whether you’re seeking investment, a partnership, or a new client, be clear about what you want from the audience. Specify the amount of funding, the type of partnership, or the scope of the project you’re pitching.

Consultants Also Asked

How do you write a consulting pitch?

Writing a successful consulting pitch requires careful consideration of who you are targeting and what your value proposition is. You should research relevant organizations or individuals to identify the decision-makers and understand their needs.

Then, craft a compelling message that outlines your skills, experience, and qualifications for the job. Focus on how you can help solve their problem or improve their situation with your expertise.

Be sure to include any relevant case studies or testimonials to back up your claims. Finally, be sure to clearly state the terms of your engagement so that everyone is on the same page from the beginning.

By following this process, you can create an effective consulting pitch that will get you noticed by potential clients.

What is a consulting deck?

A consulting deck is a presentation document used by consultants to provide an overview of the project or services they offer. It contains key information such as the scope of work, proposed timeline, pricing, and any other relevant details.

The main purpose of the consulting deck is to give potential clients a clear understanding of what they will get when they hire the consultant’s services.

What are consulting buzzwords?

Consulting buzzwords are terms and phrases that are used in the consulting industry to describe various concepts, ideas, and trends. These words are often used to explain complex topics in a succinct way, making them easier for businesses to understand.

Common buzzwords include “digital transformation”, “agile methodology”, “customer experience”, “big data analytics”, and “lean operations”.

What makes a good consulting slide deck?

A good consulting slide deck should have clear and concise points. When creating a slide deck, it should be organized in a logical way that is easy to follow and understand. The slides should contain relevant images, graphs, or other visuals that support the points being made.

What’s the difference between a consulting pitch deck and a consulting deck?

Oh man, don’t get me started. In short, the main difference is that the pitch deck is there to just pitch a consultancy whereas the consulting deck is a very finely crafted albeit long presentation by consultants in big firms, to present strategies and reports to clients.

Last Words From Me

If you need any help finalizing your deck, or just having a creative block, let me know and I’ll help you out. Schedule a free 30 min call with me here, and let’s take a look at your needs together. Or visit my pitch deck service page for more info.

More Resources

Check my pillar guide on pitch decks that helped my clients win more than $100mill in funding

Startup Pitch Deck Guide: How To Create A Pitch Deck For Investors (Template Incl)

You’ll learn how to create an investor pitch deck by following my bulletproof step-by-step guide that helped my clients get $4+mill in funding. It includes information on:

• Building each slide (including elevator pitch slide, financials slide, and more)
• Best startup pitch deck examples
• What investors want to hear
• What a pitch deck is
• What a pitch deck isn’t
• Best practices when creating a pitch presentation

Also, these resources:

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