So you want to create a consulting pitch deck (or just deck in short), to win that next client? Raising funding for your consultancy? Or maybe you’re just trying to present the latest campaign results to your clients and brighten their day?
The last might be impossible but making a good consulting pitch deck isn’t and this article will help you create one.
Don’t worry, you won’t be making it from scratch.
I’m Viktor, a pitch deck expert, creative strategist, and burger lover. My work has helped my clients win $4mill+ worth of pitches and helped 100+ companies develop decks that are currently helping them raise investments and close deals.
I’ve personally worked with an Ex-Bain consultant and helped him develop a deck for his company.
This guide specifically aims at helping you understand what a consulting pitch deck is and how you can create one.
Let’s dive in.
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What is a Consulting Pitch Deck?
A consulting pitch deck is a presentation that provides an overview of a consultant’s services, capabilities, and qualifications. It is used to explain why the consultant is the best choice for a particular project or engagement.
The deck typically includes slides highlighting the consultant’s experience, portfolio of past projects, qualifications, fees and other details that can help clients make an informed decision. It should be concise and easy to understand so it can be quickly referenced and reviewed by clients when making their decision.
What Is The Goal Of A Consulting Pitch Deck?
The goal of a consulting pitch deck is to make sure that potential clients are aware of all the details about the services the consultant can provide so they are comfortable enough to hire them for their project.
What Does It Take To Get the Key Points in Your Consulting Pitch Deck
To make your consulting pitch deck effective and persuasive, it is important to identify the key points of your proposal. You will need to gather relevant information and evidence in order to make a compelling argument that will convince your potential clients.
This could include market research, case studies, testimonials, financial projections and any other relevant data that can be used to show the value of your services. It is also important to ensure that the presentation of this information is clear and easy for your audience to understand.
Additionally, you should practice delivering the presentation before presenting it so you can be confident in delivering it effectively. With all these elements in place, you should have the necessary components for an effective consulting pitch deck.
Essential Slides for a Consulting Pitch Deck
A consulting pitch deck should be tailored to the client’s specific needs. It should include slides that provide an overview of the company, its services and capabilities, a description of the team and their qualifications, success stories from previous engagements, as well as a financial analysis of how the company can help them achieve their goals.
Additionally, some essential slides to include in any consulting pitch deck are slides that focus on the problem or opportunity being addressed, a timeline for implementing solutions, unique features or advantages over other firms in the same market space, competitive analysis of potential solutions, and a summary slide highlighting key points.
All this will ensure that your pitch is comprehensive enough to adequately demonstrate why your firm is the best choice for their needs.
How to Get a Winning Pitch Deck for Your Consulting Presentation
A winning pitch deck for your consulting presentation requires careful planning and preparation. Start by researching the topics you plan to cover in the presentation, as well as the industry and target audience.
Once you have a clear understanding of what needs to be discussed, create a draft outline for your presentation. Your pitch deck should include visual aids such as graphs, charts, and images that help support your points.
Additionally, make sure to include a summary of key takeaways from the presentation so that audiences can remember the most important points.
Finally, practice delivering your presentation to ensure that it is engaging and persuasive. With these tips, you can create an effective pitch deck for your next consulting presentation.
Consulting Pitch Deck Presentation Examples
Consulting pitch deck presentation examples are a great way to learn how to create an effective, professional presentation. A good example should include slides that focus on the key points of your business strategy, mission statement, and target market. It should also include visuals that can help draw attention to the most important aspects of your pitch.
Additionally, good examples should display a clear structure for the audience to follow along with information about competitors and potential partnerships.
Overall, consulting pitch deck presentation examples provide invaluable insight into crafting an engaging, impactful presentation that will leave a lasting impression on potential clients or investors.
Below you can find some an example of consulting pitch deck that meet these requirements and might help you in getting the impression in regards to what a consulting pitch deck presentation might look like:
Making Data and Digital Technology Work For Tech CMOs
CMOs of IT companies are at a significant edge when it comes to utilizing data and digital technologies to enhance business outcomes. PwC’s goal is to change the focus of digital marketing from clicks and views to the development of customer experiences that provide profitable business outcomes.
This is just another superb illustration of a presentation that was conducted well. Slides 15–18 additionally include a real-world case study that offers step-by-step specific guidance.
Many presentations include facts and recommendations without providing any justification. Remember that highlighting your successes and client endorsements will increase your reputation.
You can check the whole presentation at the following link:
Consulting Pitch Deck Template
If you’re pitching a consulting service, you need a strong pitch deck to grab the attention of buyers and investors.
The good news is you don’t have to make decks from scratch. Creating an effective consulting pitch deck is all about knowing what slides to include. You can find tons of templates on sites like Canva, Slidesgo, and Google Slides, but none of them will align with the brand you represent.
What will happen is you’ll need to spend hours adjusting these templates to fit your brand guidelines.
There’s a better way.
My clients have used my written template to craft stellar consulting pitch decks in half the time and designed a deck that secured their new consulting pitch some air time.
Also, a template needs to look good. That’s why I tell my clients to use Decktopus, a super intuitive pitch deck creation platform (like Canva but better). They have a lifetime offer that you can’t miss out on.
Consultants Also Asked
How do you write a consulting pitch?
Writing a successful consulting pitch requires careful consideration of who you are targeting and what your value proposition is. You should research relevant organizations or individuals to identify the decision-makers and understand their needs.
Then, craft a compelling message that outlines your skills, experience, and qualifications for the job. Focus on how you can help solve their problem or improve their situation with your expertise.
Be sure to include any relevant case studies or testimonials to back up your claims. Finally, be sure to clearly state the terms of your engagement so that everyone is on the same page from the beginning.
By following this process, you can create an effective consulting pitch that will get you noticed by potential clients.
What is a consulting deck?
A consulting deck is a presentation document used by consultants to provide an overview of the project or services they offer. It contains key information such as the scope of work, proposed timeline, pricing, and any other relevant details.
The main purpose of the consulting deck is to give potential clients a clear understanding of what they will get when they hire the consultant’s services.
What are consulting buzzwords?
Consulting buzzwords are terms and phrases that are used in the consulting industry to describe various concepts, ideas, and trends. These words are often used to explain complex topics in a succinct way, making them easier for businesses to understand.
Common buzzwords include “digital transformation”, “agile methodology”, “customer experience”, “big data analytics”, and “lean operations”.
What makes a good consulting slide deck?
A good consulting slide deck should have clear and concise points. When creating a slide deck, it should be organized in a logical way that is easy to follow and understand. The slides should contain relevant images, graphs, or other visuals that support the points being made.
What’s the difference between a consulting pitch deck and a consulting deck?
Oh man, don’t get me started. In short, the main difference is that the pitch deck is there to just pitch a consultancy whereas the consulting deck is a very finely crafted albeit long presentation by consultants in big firms, to present strategies and reports to clients.
Last Words From Me
If you need any help finalizing your deck, or just having a creative block, let me know and I’ll help you out. Schedule a free 30 min call with me here, and let’s take a look at your needs together. Or visit my pitch deck service page for more info.
More Resources
Check my pillar guide on pitch decks that helped my clients win more than $4mill in funding
You’ll learn how to create an investor pitch deck by following my bulletproof step-by-step guide that helped my clients get $4+mill in funding. It includes information on:
- Building each slide (including elevator pitch slide, financials slide, and more)
- Best startup pitch deck examples
- What investors want to hear
- What a pitch deck is
- What a pitch deck isn’t
- Best practices when creating a pitch presentation
Also, these resources:
