Sports Pitch Deck

Author: Viktor

Pitch Deck Expert. Ex Advertising. Founder of Viktori. $500mill In Funding. Bald Since 2010.

The 12 Slide Sports Pitch Deck Template​

1. Elevator Pitch Slide

Headline:
“Transforming sports performance with AI-powered analytics for athletes, teams, and fans.”

Content:

  • Problem: Athletes, coaches, and teams struggle to maximize performance without real-time, actionable data. Fans lack personalized, engaging experiences.
  • Solution: We provide AI-driven tools that optimize performance for athletes and coaches while offering next-gen fan engagement platforms.
  • Target Market: Professional and amateur athletes, sports organizations, and global fan communities.
  • Key Benefit: Better performance, smarter decisions, and a more immersive sports experience.

Visual:
Dynamic, high-impact image (e.g., a soccer player in action with data overlays or a fan using AR glasses to enhance their experience).

2. Investor Highlights Slide

Headline:
“Why we’re the team to bet on in the $600B sports industry.”

Content:

  • Traction: 50+ teams using the platform; $1M ARR in Year 1, growing at 30% QoQ.
  • Market Size: TAM: $600B globally, with $25B spent on sports tech annually and growing 15% YOY.
  • USP: The only solution combining real-time biometric data, predictive analytics, and fan engagement in one platform.
  • Ask: Seeking $5M to expand product offerings and scale internationally, targeting a $50M ARR by Year 3.

Visual:
A visually appealing grid or infographic summarizing these points for quick readability.

3. The Problem Slide

Headline:
“The sports industry has a data gap.”

Content:

  • Athletes: Lack personalized training programs, leading to missed performance peaks and increased injury risks.
  • Coaches & Teams: Struggle to interpret and act on performance data efficiently.
  • Fans: Desire deeper, more interactive experiences but are underserved by traditional platforms.
  • Broader Impact: Lost revenue for teams and leagues due to under-utilized talent and disengaged fans.

Supporting Statistic:
“Injuries cost the global sports industry $20B annually.”

Visual:
A side-by-side comparison showing inefficiencies (e.g., an athlete without data vs. one with personalized insights).

4. The Solution Slide

Headline:
“Smarter sports through real-time insights and immersive engagement.”

Content:

  • Athletes: AI-based wearable tech provides tailored training, fatigue monitoring, and injury prevention.
  • Coaches/Teams: Real-time dashboards to make data-driven decisions during practices and games.
  • Fans: Augmented reality and gamified fan platforms for a richer experience.
  • Impact: Increased athlete performance, reduced injuries, and higher fan loyalty.

Supporting Evidence:
“Athletes using our platform improved performance metrics by 15% within three months.”

Visual:
Mock-ups of the platform showing features for athletes, coaches, and fans (e.g., dashboards, wearable devices, or AR apps).

5. Market Opportunity Slide

Headline:
“Tapping into the booming $600B global sports industry.”

Content:

  • TAM (Total Addressable Market): $600B global sports market, with $25B in annual sports tech spending.
  • Growth: The sports tech market is growing at 15% YOY, driven by demand for analytics, AR/VR, and AI.
  • Segment Breakdown:
    • $12B for athlete performance and wearable tech.
    • $8B for team and coaching analytics.
    • $5B for fan engagement platforms.

Supporting Data:
“The global wearable sports tech market alone is projected to grow to $40B by 2030.”

Visual:
Bar charts or pie graphs to illustrate TAM, SAM, and SOM, along with segment growth rates.

6. Competitive Landscape Slide

Headline:
“Built to outperform the competition.”

Content:

  • Competitor 1: Offers wearable devices but lacks real-time analytics.
  • Competitor 2: Focuses on fan engagement but doesn’t integrate with performance tools.
  • Our Positioning: The only platform that seamlessly connects athlete performance, coaching analytics, and fan engagement.
  • Moat: Patented AI algorithms, exclusive partnerships with sports organizations, and a growing dataset of 1M+ training sessions.

Visual:
A 2×2 matrix comparing price vs. innovation, with your company in the top-right quadrant (e.g., High Innovation, Moderate Pricing).

7. Product Features and Benefits Slide

Headline:
“From data to action: The future of sports performance and engagement.”

Content:

  • Features:
    • AI-powered wearable devices for real-time biometrics.
    • Analytics dashboard for coaches to track player performance and fatigue.
    • AR/VR tools for fans to enjoy immersive in-game experiences.
    • Machine learning algorithms predicting injury risks and optimizing recovery.
  • Benefits:
    • Athletes: Improved training efficiency, reduced injury risk, and extended careers.
    • Coaches/Teams: Enhanced decision-making during games and practices.
    • Fans: More engaging and personalized interactions, increasing loyalty.

Visual:

  • Split the slide into three sections (Athletes, Coaches, Fans) with icons or illustrations for each feature and its corresponding benefit.

8. Revenue Model Slide

Headline:
“A scalable and diversified revenue stream.”

Content:

  • Primary Revenue Streams:
    • Subscription Model: Monthly fees for access to athlete analytics (e.g., $50/month per athlete or $500/month per team).
    • Hardware Sales: Wearable devices (e.g., $150/unit).
    • Fan Platform Access: Tiered pricing for AR/VR fan experiences (e.g., $5/month basic, $20/month premium).
  • Secondary Revenue Streams:
    • Data licensing agreements with sports leagues and researchers.
    • Corporate sponsorships and branding opportunities on the fan platform.

Example Projections:

  • Year 1: $2M ARR from subscriptions and hardware.
  • Year 3: $10M ARR with a 65% gross margin.

Visual:
A simple graphic or table outlining pricing tiers and revenue breakdown percentages.

9. Go-to-Market Strategy Slide

Headline:
“A focused strategy for rapid adoption.”

Content:

  • Phase 1:
    • Target elite athletes and professional teams (early adopters).
    • Use pilot programs to build case studies and testimonials.
  • Phase 2:
    • Expand to amateur leagues, gyms, and fitness enthusiasts.
    • Leverage partnerships with sports organizations and retailers.
  • Phase 3:
    • Launch fan engagement features in collaboration with sports leagues.
    • Focus on international markets where sports tech demand is rising.

Marketing Channels:

  • Influencer partnerships with athletes and trainers.
  • Digital campaigns targeting sports communities.
  • Strategic sponsorships at major sports events.

Visual:
A phased timeline or funnel graphic with key milestones.

10. Milestones and Timeline Slide

Headline:
“From prototype to global scale.”

Content:

  • Past Milestones:
    • MVP launched in 2023 with 10 pilot programs.
    • Signed partnerships with two professional sports teams in 2024.
    • Reached 5,000 active users by Q1 2025.
  • Future Milestones:
    • Q3 2025: Full product launch in North America.
    • Q1 2026: Expand fan engagement platform globally.
    • Q4 2026: Achieve $10M ARR.

Visual:
A timeline graphic with key milestones mapped out over the next three years.

11. Team Slide

Headline:
“A winning team with the experience to deliver.”

Content:

  • Key Team Members:
    • CEO/Founder: Background in sports tech with 10+ years of industry experience.
    • CTO: Former lead engineer at a top AI company, with expertise in machine learning and wearables.
    • Head of Partnerships: Built strategic relationships for global brands like Nike and Adidas.
    • Advisors: Industry experts, including retired pro athletes and sports executives.

Key Strengths:

  • Deep industry connections.
  • Proven track record in scaling startups.
  • Diverse expertise spanning technology, sports, and marketing.

Visual:
Photos and short bios for each key team member, highlighting relevant experience.

12. Call to Action (Vision Slide)

Headline:
“Join us in redefining sports performance and fan engagement.”

Content:

  • Vision Statement: “To revolutionize the sports industry by combining cutting-edge technology with human potential, creating a future where everyone—athletes, teams, and fans—can thrive.”
  • The Ask: $5M in funding to:
    • Expand R&D for next-gen AI and wearables.
    • Scale marketing efforts and customer acquisition.
    • Launch internationally.
  • Investor Value: Projected ROI of 5x within 5 years, with a clear path to profitability.

Visual:
A bold image (e.g., an athlete celebrating victory or a packed stadium) with a “Contact Us” section for follow-up.

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Plan on building the pitch deck yourself?

Option 1: Build with Gamma

Gamma is the preferred Ai presentation maker and if you’re strapped for resources, this tool will help you flesh out an ok pitch deck presentation. Here’s how it looks: 

Option 2: Do It Yourself

If you’ve done a few presentation in the past, then this is the option you should take. Follow these simple steps:

  • Pick one of the premium Envato templates by clicking on the image below,
  • Answer the slide by slide questions I listed in the section below the image
  • Follow the pitch deck guide I linked out to, next to the questions,

And build your own deck. It’s as easy as that. 

Key Questions to Ask Yourself And Write The Sports Pitch Deck Slides

1. Elevator Pitch Slide

  • What is the core problem you are solving?
  • Who is your target audience (athletes, teams, fans, etc.)?
  • What is your unique solution? How does it stand out?
  • What is the ultimate value or impact your solution delivers?
  • Can you summarize your business in one impactful sentence?

2. Investor Highlights Slide

  • What are the key metrics or milestones that would excite investors?
  • What is your traction so far (revenue, users, partnerships, etc.)?
  • What is the size and growth rate of your target market?
  • What is your unique selling proposition (USP)?
  • What is your funding ask, and how will it be used?

3. The Problem Slide

  • What pain points do athletes, coaches, or fans currently face?
  • What inefficiencies or gaps exist in the sports industry today?
  • What are the costs (financial, emotional, or other) of not solving this problem?
  • Are there compelling data points or statistics to illustrate the problem?
  • How urgent is the problem, and why now?

4. The Solution Slide

  • How does your solution specifically address the identified problem?
  • What technologies, tools, or innovations are part of your solution?
  • How does your product/service benefit athletes, teams, and fans?
  • What makes your solution unique or better than alternatives?
  • Can you visually demonstrate how your solution works (e.g., mockups, demos)?

5. Market Opportunity Slide

  • What is the total addressable market (TAM) for your solution?
  • How fast is the sports industry or your niche within it growing?
  • What market segments (e.g., athletes, fans, teams) are you targeting?
  • Are there trends (e.g., wearables, AR/VR, analytics) that validate your market?
  • How big is your realistic obtainable market (SOM)?

6. Competitive Landscape Slide

  • Who are your main competitors, and what do they offer?
  • How are you differentiated from these competitors (e.g., pricing, innovation, features)?
  • What is your competitive advantage or moat (e.g., patents, partnerships, proprietary tech)?
  • Are there indirect competitors or alternatives to your solution?
  • How does your positioning compare in terms of pricing, innovation, and scalability?

7. Product Features and Benefits Slide

  • What are the core features of your product or service?
  • What direct benefits do these features provide to users (e.g., improved performance, injury prevention)?
  • How do these benefits translate into measurable outcomes?
  • Which features resonate most with athletes, teams, and fans?
  • Can you describe the user journey or experience?

8. Revenue Model Slide

  • What are your primary revenue streams (subscriptions, hardware, licensing, etc.)?
  • What is your pricing strategy for each customer segment?
  • Are there secondary revenue opportunities (e.g., data monetization, sponsorships)?
  • What is your projected customer acquisition cost (CAC) and lifetime value (LTV)?
  • How scalable is your revenue model?

9. Go-to-Market Strategy Slide

  • Who are your initial target customers, and why?
  • What is your strategy for acquiring these customers (e.g., pilots, partnerships, digital campaigns)?
  • What channels (e.g., influencers, social media, direct sales) will you use?
  • How will you scale after the initial launch?
  • What partnerships, endorsements, or sponsorships can amplify your growth?

10. Milestones and Timeline Slide

  • What have you achieved so far (e.g., product development, partnerships)?
  • What are the key milestones for the next 6 months, 1 year, and 3 years?
  • What resources (team, funding, tech) are needed to hit these milestones?
  • What are the measurable goals for success (e.g., users, revenue, partnerships)?
  • How does your timeline align with market trends and investor expectations?

11. Team Slide

  • Who are the key members of your team, and what are their relevant experiences?
  • What is the unique expertise of your team in the sports or tech industries?
  • Are there notable advisors or partners backing your company?
  • What roles or skills do you still need to hire for?
  • What makes your team the right one to execute this vision?

12. Call to Action (Vision Slide)

  • What is your long-term vision for the company and the industry?
  • What specific funding amount are you asking for, and how will it be allocated?
  • What return on investment (ROI) can investors expect, and within what timeframe?
  • What is your ideal next step with potential investors (e.g., meeting, demo)?
  • How can investors contact you for more information?

Alternatively, book a call and get the full pitch deck done. Hands-off.​

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Related Sports Pitch Deck Templates

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Table Of Contents

The 12 slide pitch deck framework that got my clients $500m in funding.

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