10 Slide Wordle-Style Chess Pitch Deck Template

So, you’re into chess, but you’re not feeling the excitement that should come with it, huh? Yeah, I get it. All these online chess platforms seem to be stuck in a time warp—clunky interfaces, zero sense of community, and the same dull matches over and over. You might even be thinking, “Isn’t there something more fun and, dare I say, addictively simple like… Wordle?”

Well, turns out there is—and you’re looking at it. Enter ChessMate.

I’m Viktor, a pitch deck expert and creative business strategist. Over the past 13 years, I’ve helped businesses secure millions of $ in funding thanks to my approach and I’m sharing it here in this pitch deck guide.

To show you how ChessMate is about to do for chess what Wordle did for word puzzles—make it simple, daily, and, most importantly, irresistible. Let’s break it down and see how ChessMate is going to capture the attention of casual players and die-hard chess nerds alike.

10 Slide Wordle-Style Chess Pitch Deck Template | Google Slides

Slide 1: Elevator Pitch (Wordle-Style Headline)

Headline:

• “Checkmate the Future: A Game-Changer for Chess Lovers Everywhere”

Content:

• Name the Enemy: “Traditional online chess platforms are outdated and lack engaging daily interactions.”
• Create Urgency: “Chess is experiencing a massive revival—users need a fresh, modern way to engage now.”
• Agitate the Problem: “Current platforms are static and miss out on dynamic, engaging user experiences.”
• Offer the Missing Piece: “ChessMate introduces daily chess challenges that are simple, addictive, and engaging—like Wordle for chess.”
• Spark Intrigue: “Introducing ChessMate, where you challenge your mind with a daily move.”

Visuals:

• A simple chessboard interface with a highlighted “Move of the Day,” like Wordle’s daily challenge.

Slide 2: Investor Memo

Headline:

• “Why Invest in ChessMate?”

Content:

• Market Opportunity: “The global chess market is valued at $379.7 million in 2023, expected to reach $467.4 million by 2030 with a CAGR of 3.2%​Cognitive Market Research​HTF MI.”
• Traction: “ChessMate beta saw 50% higher engagement compared to traditional platforms, with daily active users spending an average of 30 minutes.”
• Revenue Model:
  • Premium Subscription: $5 per month for advanced daily puzzles and coaching.
  • In-App Purchases: Access to premium tournaments, exclusive puzzles.
• Experienced Team: “Led by experts in gaming, education, and digital community platforms.”

Visuals:

• Wordle-style blocks, where each block covers one keyword of importance, like “Market,” “Traction,” and “Revenue.”

Slide 3: Problem Statement

Headline:

• “Chess is Back, but the Experience is Outdated”

Content:

• Agitate the Problem: “Players struggle with overly complex interfaces and static gameplay on current platforms.”
• Create Urgency: “With chess’s recent resurgence—especially post-pandemic—players seek daily interaction but current platforms fail to meet that need.”

Visuals:

• A visual comparison of a clunky, traditional chess app next to ChessMate’s sleek, mobile-friendly interface.

Slide 4: Unique Solution

Headline:

• “Introducing ChessMate: Daily Challenges, Simple Yet Addictive”

Content:

• Offer the Missing Piece: “ChessMate provides a Wordle-like daily chess challenge that caters to casual and competitive players, helping them stay engaged daily.”
• Customer Benefits: “Players solve daily puzzles, challenge friends, and improve their skills—all in under 10 minutes per day.”

Visuals:

• Screenshots of the app in action, showing the daily challenge mechanic.

Slide 5: Market Opportunity

Headline:

• “A $467 Million Market Ripe for Disruption”

Content:

• TAM (Total Addressable Market): “600 million active chess players globally, with 50 million engaging online​Cognitive Market Research.”
• SAM (Serviceable Available Market): “Targeting 5 million paying users across North America and Europe.”
• SOM (Serviceable Obtainable Market): “Aiming for 500,000 premium subscribers within the first 18 months.”

Visuals:

• Market opportunity graph highlighting global, addressable, and obtainable market segments.

Slide 6: Traction

Headline:

• “Early Wins & Community Excitement”

Content:

• Key Metrics: “1,000+ sign-ups during beta, with a 40% 30-day retention rate and strong word-of-mouth growth.”
• User Feedback: “Players report a 2x increase in engagement compared to other platforms.”

Visuals:

• A timeline of user growth and a quote from beta users highlighting satisfaction.

Slide 7: Revenue Model

Headline:

• “ChessMate Monetization Strategy”

Content:

• Revenue Streams:
  • Premium Subscriptions: $5 per month for access to advanced puzzles and lessons.
  • In-App Purchases: Unlocking exclusive tournaments and custom coaching sessions.
  • Sponsored Events: Collaborating with chess influencers and educators.
• Financial Projections:
  • Year 1: $1.5M revenue from subscriptions.
  • Year 2: $3M with increased user base.
  • Year 3: $6M, with profitability by year 2.

Visuals:

• A pie chart breaking down revenue streams.

Slide 8: Team & Partnerships

Headline:

• “The Right Team for the Right Move”

Content:

• Team Credentials: “CEO with 15 years in mobile gaming, CTO from a major app development platform, and top chess instructors.”
• Partnerships: “Collaborating with Chess.com, Lichess, and renowned chess influencers.”

Visuals:

• Photos of the team with their credentials and logos of key partnerships.

Slide 9: Financials & The Ask

Headline:

• “Raising $X to Scale the Chess Revolution”

Content:

• The Ask: “$2 million to enhance development, marketing, and community-building features.”
• Projections: “Expected revenue of $1.5M in year one, doubling to $6M by year three.”

Visuals:

• Bar graph showing revenue growth projections and a breakdown of how funds will be used (development, marketing, scaling).

Slide 10: Vision & Closing

Headline:

• “Join Us in Revolutionizing Chess”

Content:

• Long-Term Vision: “To build the world’s most engaging and user-friendly chess platform, where every move counts and every player has a challenge tailored for them.”
• Call to Action: “Invest now in ChessMate, and become a part of the next big evolution in the chess world.”

Visuals:

• Inspirational image showing a diverse global community of chess players engaging with the ChessMate platform.

Last Words

Alright, we’ve made it through the deck. ChessMate is where tradition meets modern engagement, wrapped in a daily challenge format that gets players coming back for more—whether they’re casual rookies or seasoned grandmasters. And we’re not just another chess app. We’re building a community, fostering connections, and creating an addictive experience people will love every day.

Now, I know what you’re thinking: Is this the right move? Well, if you’re ready to be part of the next big shift in the chess world, this is it. Let’s make your investment count, because we’re ready to checkmate the competition.

You got this!

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