Author: Viktor
Pitch Deck Expert. Ex Advertising. Founder of Viktori. $500mill In Funding. Bald Since 2010.
Headline (David Ogilvy style):
“The World Doesn’t Need More Plastic — It Needs Smarter Plastic.”
Every year, over 400 million tons of plastic are produced globally. Yet less than 10% is recycled effectively.
At [Company Name], we transform plastic waste into valuable, sustainable materials for packaging, construction, and consumer goods.
Our proprietary technology delivers high-performance materials with lower cost, lower carbon footprint, and full circularity — helping brands meet ESG targets while reducing plastic pollution.
“Reimagine Waste.”
“Plastic Without the Footprint.”
“Sustainability That Pays.”
Highlight | Example Copy |
---|---|
TAM | “$1.3 Trillion Global Plastics Market” |
Traction | “3 commercial pilots with Fortune 500 partners” |
Technology | “Proprietary recycling tech with 90% energy savings” |
Business Model | “Recurring revenue from material licensing and product sales” |
Team | “Ex-Carbon Clean, BASF, MIT PhDs” |
Funding | “Raising $5M to scale production and expand globally” |
Big visual of landfills, ocean plastic, or microplastic stats overlaid.
400M tons of plastic produced annually
91% of plastic never gets recycled
Governments & brands face regulatory pressure
Rising oil prices drive up virgin plastic costs
Brands need sustainable materials to meet ESG goals
“Without scalable solutions, plastic pollution will triple by 2040 — costing the global economy $100B annually in environmental damage and waste management.”
Market TAM/SAM/SOM circle diagram.
The plastics market is massive, but legacy solutions fail to meet sustainability demands.
Global Plastics Market: $1.3 Trillion
Sustainable Plastics Segment: Growing at 14% CAGR
Policy Tailwinds: 70+ countries banning single-use plastics
Supply Chain Demand: Global brands committing to 50% recycled content by 2030
“We sit at the intersection of environmental urgency, regulatory tailwinds, and corporate demand for sustainable solutions.”
Before/After lifecycle diagram:
Plastic Waste → Processing → High-Performance Material → Reuse → Zero-Waste Loop.
Our proprietary [tech/process name] uses low-energy chemical recycling to convert hard-to-recycle plastics into premium resins and materials.
Benefits:
Up to 90% lower energy use vs. virgin plastic
Compatible with existing supply chains
Infinite recyclability without quality loss
Competitive unit economics
“We’re not cleaning up yesterday’s mess — we’re building tomorrow’s supply chain.”
Multi-revenue stream diagram.
Revenue Stream | Example |
---|---|
Material Sales | Selling recycled resins to packaging manufacturers |
Licensing | Licensing technology to global partners |
Circular Services | Waste collection & processing fees for brands & municipalities |
Carbon Credits | Monetizing CO2 reductions & plastic offsets |
High-margin recurring revenue
Global scalability
ESG-aligned value proposition
Long-term customer lock-in
“We turn environmental responsibility into a competitive advantage for our partners.”
Benefit Pillar | Value to Customer | Supporting Proof Point |
---|---|---|
Environmental Impact | Meet sustainability & ESG targets | 90% CO₂ reduction vs. virgin plastic |
Cost Advantage | Stable, competitive material pricing | Hedge against volatile oil/plastic markets |
Brand Value | Eco-friendly materials drive consumer preference | 70% of consumers willing to pay premium for sustainable products |
Example Structure:
Partner | Impact Story | KPI / Result |
---|---|---|
Global Packaging Brand | Replaced 20% of product line with recycled material | 30% reduction in carbon footprint |
Municipality Pilot | Diverted 2,000 tons of plastic waste from landfill | Saved $500K in waste management costs |
Strategic Partnership | Licensing deal for 5-year recycling deployment | $2M annual recurring revenue potential |
Pilot projects
Testimonials from partners
Third-party validation (certifications, awards)
X-Axis = Performance or Scalability
Y-Axis = Sustainability Impact
Position Yourself Clearly:
Incumbents = Virgin Plastic Producers (High scale, Low ESG)
Early-Stage Innovators = Small biotech/material startups
Your Company = Scalable, Proven, ESG-Aligned Platform
“We combine the scalability of big plastic with the sustainability of green tech.”
Phase | Focus | Channel / Strategy |
---|---|---|
Phase 1 | Packaging Industry | Direct B2B sales to brands + co-development |
Phase 2 | Municipal Recycling | Public-private partnerships for waste processing |
Phase 3 | Licensing Platform | Global expansion via tech licensing & JV partnerships |
ESG-driven marketing campaigns
Strategic partnerships with regulators & industry groups
Geographic expansion roadmap (visual map)
Year | Revenue | Gross Margin | Customers / Sites | Key Milestone |
---|---|---|---|---|
2025 | $2M | 40% | 3 | Pilot Validation |
2026 | $8M | 50% | 10 | Commercial Rollout |
2027 | $20M | 55% | 25 | International Expansion |
2028 | $50M | 60% | 50+ | Licensing Model Scales |
2029 | $100M+ | 65% | 100+ | Platform Leader |
Raising $5M Seed/Series A
Use of Funds: Team, Tech Scale, Commercial Deployment
“We envision a world where plastic waste fuels the next generation of materials — not our landfills or oceans.”
Key Impact Metrics:
Tons of waste diverted from landfill
CO₂ emissions avoided
% circular material in global supply chains
Number of communities or brands impacted
“Join us in building a circular economy — where sustainability drives profitability.”
Contact Info:
Founders’ Names & Titles
Email / Website / LinkedIn / QR Code
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What specific plastic-related problem are you solving?
Why is this problem urgent or critical today?
What is your core solution (in 1 sentence, no jargon)?
What’s the biggest benefit or impact your solution delivers?
What is your bold, memorable tagline?
What is the Total Addressable Market (TAM)?
What traction or milestones have you achieved (revenue, pilots, partnerships)?
What makes your technology defensible (IP, patents, trade secrets)?
What is your business model in one sentence?
Who are the key team members and why are they credible?
How much are you raising and what’s the high-level use of funds?
What market pain points or inefficiencies exist today?
Who feels this pain the most (brands, governments, consumers)?
What is the environmental or economic cost of doing nothing?
Are there policy, regulatory, or ESG pressures accelerating this problem?
What future risk does the market face without a solution?
What is the size of the market today (TAM, SAM, SOM)?
What trends are driving change (circular economy, regulations, consumer demand)?
Where is the whitespace — what has been overlooked or underdeveloped?
How does your solution align with future market direction?
Are there specific regions or verticals with outsized opportunity?
How does your solution work (explain like I’m 12)?
What is the breakthrough innovation (vs. competitors)?
What proof or validation do you have (lab results, pilots, certifications)?
What are the top 3 customer-facing benefits?
How does this solution scale or plug into existing systems?
What are your primary revenue streams (product sales, licensing, services)?
What does the sales cycle look like — who is the customer?
What are the unit economics or margin drivers?
How defensible is this model (switching costs, partnerships, IP)?
How do you scale revenue — new geographies, new products, platform expansion?
What pain point does each customer segment care most about?
How do you directly help them save money, time, or risk?
How do you help them meet sustainability or ESG goals?
Do you have real customer testimonials or case study metrics?
What objections do you overcome most often?
What projects or pilots have you completed?
What measurable results did you achieve (cost savings, waste reduction, emissions impact)?
Who are your flagship partners or customers?
Have you won any awards or certifications?
What KPIs or growth signals do you track?
Who are your main competitors or alternatives?
What are their weaknesses or gaps?
How are you positioning against them (cost, technology, scale, ESG)?
What are your barriers to entry or defensibility levers?
Where do you lead the market today — or plan to lead?
What are your primary customer acquisition channels?
What partnerships will accelerate your growth?
What is your expansion plan by geography or industry segment?
What regulatory tailwinds or ESG mandates will drive demand?
How does your team execute this plan with existing resources?
What are your 3-5 year revenue projections (high-level, realistic)?
What are the key assumptions driving growth?
What is your funding ask — and what is it being used for?
What is your expected gross margin profile over time?
What milestones or traction unlock your next funding round?
What is your long-term vision for the company or industry?
How do you change the market or ecosystem fundamentally?
What will your measurable impact be (waste diverted, emissions reduced, communities served)?
What future products, markets, or innovations do you see beyond today?
What is your closing call-to-action for investors?
A detailed guide with the steps outlined to get to a investor ready deck.
Viktori. Pitching your way to your next funding.
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