Pitch Deck
May 6, 2025
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Author: Viktor
Pitch Deck Expert. Ex Advertising. Founder of Viktori. $500mill In Funding. Bald Since 2010.
The 12 Slide Trade Pitch Deck Template
Slide 1 — Elevator Pitch (The Hook Slide)
Slide Title: “What We Do In One Sentence”
Formula:
“We help [Target Customer] solve [Painful Problem] with [Unique Solution] so they can [Emotional/Financial Outcome].”
Structure:
Top: Name the Enemy (Problem Statement)
Middle: Bold Statement or Intriguing Statistic
Center: Core Elevator Pitch (One line)
Bottom: Visual — Icon or Illustration of the Problem or Industry Metaphor
Example:
Slide Title: “Ending Inventory Waste for Retail Brands”
“Retailers lose $500B/year from overstock & markdowns.”
Core Pitch:
We help fashion and beauty brands eliminate excess inventory by using AI-powered demand prediction — reducing waste and increasing sell-through by 30%.
Visual: Image of overflowing warehouse vs. optimized store shelf.
Slide 2 — Investor Highlights (Why Us, Why Now)
Slide Title: “Momentum that Matters”
Structure:
Split into 4 Quadrants:
Revenue Traction:
“$3M ARR — 200% YoY growth”
Strategic Partnerships:
“Working with Zara, Sephora, and Target”
Defensibility:
“Patented Inventory Prediction Algorithm”
Timing Advantage:
“Supply chain disruption = Retailers forced to rethink inventory”
Slide 3 — Problem & Impact
Slide Title: “The Broken Industry Model”
Structure:
Left Side: Pain Points (with data)
Overstocking costs brands $500B annually.
30% of all manufactured fashion is never sold.
Markdowns erode brand value and profitability.
Right Side: Impact Visual
Chart or Infographic showing losses over time
Emotional Image: Landfill with unsold goods or stressed retail execs
Slide 4 — Solution & Differentiation
Slide Title: “Our Solution: AI-Driven Demand Prediction”
Structure:
Top: One-liner solution:
“We use real-time data to help brands produce only what will sell.”
Middle: Before vs. After Visual:
| Before | After |
|---|---|
| Guesswork Inventory Planning | Data-Driven Demand Forecasting |
| Overstocked Warehouses | Lean Supply Chain |
| Waste & Markdowns | Higher Profit Margins |
Bottom: Key Differentiators (Icons or 3 Benefits)
98% Forecast Accuracy
Easy ERP Integration
Predictive Analytics Dashboard
Slide 5 — Market Opportunity
Slide Title: “$1.7 Trillion Retail Inventory Market”
Structure:
TAM / SAM / SOM Chart
| Market | Value |
|---|---|
| Total Addressable Market (TAM) | $1.7 Trillion |
| Serviceable Available Market (SAM) | $500 Billion Inventory Waste |
| Serviceable Obtainable Market (SOM) | $50 Billion AI-Driven Inventory Software |
Optional: Supporting Tailwinds:
“Retail Digital Transformation CAGR 16%”
“AI Adoption in Supply Chain accelerating”
Slide 6 — Business Model
Slide Title: “How We Make Money”
Structure:
Split Slide:
Left Side — Revenue Streams:
SaaS Subscription: $3K-$10K/month per client
Usage-Based Fee: $0.05 per unit sold through platform
Data Monetization: Premium Industry Reports
Right Side — Unit Economics Summary:
| Metric | Value |
|---|---|
| Customer Acquisition Cost (CAC) | $15K |
| Lifetime Value (LTV) | $180K |
| Gross Margin | 85% |
Optional Visual: Recurring Revenue Flywheel
Slide 7 — Traction / Proof Points
Slide Title: “Proven Results That Scale”
Structure:
Left Side — Growth Metrics:
“3M Units Sold via Platform”
“500+ Brands Onboarded”
“Customer Retention Rate: 95%”
Right Side — Logos & Case Studies:
Add key partner logos (Nike, LVMH, Shopify etc.)
One-liner Impact Stories:
“Sephora reduced excess inventory by 40% in 6 months”
“Luxury Client improved margin by $7M annually”
Bottom Visual: Client Testimonial Quote
“This platform transformed our inventory management and doubled our profit per SKU.”
Slide 8 — Go-to-Market Strategy
Slide Title: “Scaling Through Strategic Partnerships”
Structure:
3-Column Layout:
| Channel | Tactics | Notes |
|---|---|---|
| Direct Sales | Enterprise Sales Team | Targeting Top 500 Retailers |
| Partnerships | Integrations with ERP/Inventory Software | SAP, Oracle, Shopify Ecosystem |
| Industry Networks | Trade Shows, Retail Events, Thought Leadership | NRF, Shoptalk, Webinars |
Bottom Callout:
“Low churn + High LTV = Snowball Growth Flywheel”
Slide 9 — Competitive Landscape
Slide Title: “Built for a Changing Market”
Structure:
Option 1: Competitive Matrix
| Feature | Us | Competitor 1 | Competitor 2 |
|---|---|---|---|
| AI Demand Prediction | ✓ | ✗ | ✓ |
| Real-Time Data Feeds | ✓ | ✗ | ✗ |
| ERP Integration | ✓ | ✓ | ✗ |
| Flexible Pricing | ✓ | ✗ | ✓ |
Option 2: Market Positioning Chart (Quadrant)
X-Axis: Technology Innovation
Y-Axis: Market Adoption
Position Your Brand in top-right corner
Slide 10 — Financial Projections
Slide Title: “Clear Path to $100M Revenue”
Structure:
Simple Year-on-Year Graph (5 Years)
| Year | Revenue | EBITDA | Clients |
|---|---|---|---|
| 2024 | $3M | -$2M | 50 |
| 2025 | $8M | Breakeven | 150 |
| 2026 | $20M | $5M | 400 |
| 2027 | $50M | $20M | 1000 |
| 2028 | $100M | $40M | 2000 |
Notes:
Scalable SaaS margins
Conservative assumptions
Room for upside with new verticals
Slide 11 — The Team
Slide Title: “Experienced Operators & Visionaries”
Structure:
Photos of Founders / Leadership Team with 1-liner bio.
| Name | Role | Highlight |
|---|---|---|
| Jane Doe | CEO | Ex-McKinsey, Retail Tech Veteran |
| John Smith | CTO | AI/ML Expert, Built $1B Data Platform |
| Sarah Lee | COO | Scaled DTC Operations at Shopify |
Optional: Advisory Board Snapshot
Investors
Industry Experts
Slide 12 — Vision & The Ask
Slide Title: “Join Us In Shaping The Future of Retail”
Structure:
Top: Vision Statement
“We envision a future where retail waste is eliminated — creating smarter, sustainable supply chains for global brands.”
Middle: Funding Ask
“$5M Seed / Series A Round”
“Fuel product development, expand sales, accelerate market adoption.”
Bottom: Contact Information
Optional Visual:
QR Code to Data Room or Full Financial Model
Social Media Handles
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Plan on building the pitch deck yourself?
Option 1: Build with Gamma
Gamma is the preferred Ai presentation maker and if you’re strapped for resources, this tool will help you flesh out an ok pitch deck presentation. Here’s how it looks:
Option 2: Do It Yourself
If you’ve done a few presentation in the past, then this is the option you should take. Follow these simple steps:
- Pick one of the premium Envato templates by clicking on the image below,
- Answer the slide by slide questions I listed in the section below the image
- Follow the pitch deck guide I linked out to, next to the questions,
And build your own deck. It’s as easy as that.
Key Questions to Ask Yourself And Write The Trade Pitch Deck Slides
Slide 1 — Elevator Pitch
Questions:
What problem are you solving?
Who specifically experiences this problem? (Target Audience)
How painful or costly is this problem?
What is your unique solution in one sentence?
What emotional or financial benefit do customers get?
What’s the metaphor or simplest way to explain your product/service?
What one shocking fact or statistic would hook attention?
Slide 2 — Investor Highlights
Questions:
What metrics are most impressive about your business today? (Revenue, Growth, Customers)
What strategic partnerships or clients validate your solution?
Do you have any unique assets? (Patents, Tech, Brand Advantage)
What market trends or timing factors make this urgent now?
What’s your #1 headline-worthy achievement so far?
Slide 3 — Problem & Impact
Questions:
What are the top 2-3 pain points your customers face without your solution?
What is the financial cost or lost opportunity of this problem?
What emotional or operational friction does this cause customers?
What happens if this problem stays unsolved? (Future risk, Losses, Consequences)
Are there credible data points or industry reports that back this up?
Slide 4 — Solution & Differentiation
Questions:
Describe your product or service in its simplest form.
How does it work in 3-5 steps?
What makes your solution different or better than existing options?
What proof do you have that this works? (Data, Case Study, Pilot)
What are the top 3 benefits (not features) for customers?
Slide 5 — Market Opportunity
Questions:
What is the Total Addressable Market (TAM) for your industry?
What is your Serviceable Addressable Market (SAM)?
What is your initial Serviceable Obtainable Market (SOM)?
What trends or market dynamics are fueling growth?
Why is this market growing now?
What niche or customer segment do you dominate or plan to own?
Slide 6 — Business Model
Questions:
How do you make money? (Pricing, Subscription, Usage Fee)
What are your revenue streams?
What is your average deal size?
What is your customer lifetime value (LTV)?
What is your customer acquisition cost (CAC)?
How scalable is this model? (Tech Leverage, Margins)
Are there upsell or cross-sell opportunities?
Slide 7 — Traction / Proof Points
Questions:
What are your most impressive metrics so far?
How many customers or partners do you have?
Who are your biggest or most respected clients?
What is your retention rate?
Any case studies or testimonials with quantifiable results?
Media mentions, awards, or press coverage?
Slide 8 — Go-to-Market Strategy
Questions:
Who is your ideal customer profile (ICP)?
What channels are you using to acquire customers? (Sales, Partnerships, Digital)
How do customers currently find and buy your product?
What is your sales cycle like?
What partnerships can accelerate growth?
What is your marketing strategy to scale?
Slide 9 — Competitive Landscape
Questions:
Who are your direct competitors?
Who are your indirect competitors?
What makes you different or better? (Product, Pricing, Service)
How are you positioned in the market vs. them?
What barriers to entry exist for others?
Are you solving the problem in a unique or unconventional way?
Slide 10 — Financial Projections
Questions:
What are your top-line revenue projections for the next 3-5 years?
What key assumptions drive your projections? (Market Share, Pricing, Growth Rate)
What are your margins?
When do you expect to hit profitability?
How much funding do you need to reach key milestones?
What’s your current burn rate and runway?
Slide 11 — The Team
Questions:
Who are the key people leading this business?
What makes them uniquely qualified to win?
What’s the most impressive thing they’ve done?
Do you have advisors or investors worth highlighting?
What cultural or operational strengths does your team bring?
Slide 12 — Vision & The Ask
Questions:
What’s your long-term vision or mission?
How does your solution change the world or industry?
What is your funding ask? (Amount, Use of Funds)
What key milestones will this funding achieve?
What is your call to action for the audience?
How can investors or partners engage with you next?
Follow My Trade Pitch Deck Guide
A detailed guide with the steps outlined to get to a investor ready deck.
Alternatively, book a call and get the full pitch deck done. Hands-off.
I do the copy, design, financials, narrative and give you some go-to-market ideas you can implement. 1000s of founders hired me to do the same. During the process, they saved 40 hours on average.
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