Author: Viktor
Pitch Deck Expert. Ex Advertising. Founder of Viktori. $500mill In Funding. Bald Since 2010.
“We help [Target Customer] solve [Painful Problem] with [Unique Solution] so they can [Emotional/Financial Outcome].”
Top: Name the Enemy (Problem Statement)
Middle: Bold Statement or Intriguing Statistic
Center: Core Elevator Pitch (One line)
Bottom: Visual — Icon or Illustration of the Problem or Industry Metaphor
“Retailers lose $500B/year from overstock & markdowns.”
We help fashion and beauty brands eliminate excess inventory by using AI-powered demand prediction — reducing waste and increasing sell-through by 30%.
Visual: Image of overflowing warehouse vs. optimized store shelf.
Split into 4 Quadrants:
Revenue Traction:
“$3M ARR — 200% YoY growth”
Strategic Partnerships:
“Working with Zara, Sephora, and Target”
Defensibility:
“Patented Inventory Prediction Algorithm”
Timing Advantage:
“Supply chain disruption = Retailers forced to rethink inventory”
Left Side: Pain Points (with data)
Overstocking costs brands $500B annually.
30% of all manufactured fashion is never sold.
Markdowns erode brand value and profitability.
Right Side: Impact Visual
Chart or Infographic showing losses over time
Emotional Image: Landfill with unsold goods or stressed retail execs
Top: One-liner solution:
“We use real-time data to help brands produce only what will sell.”
Middle: Before vs. After Visual:
Before | After |
---|---|
Guesswork Inventory Planning | Data-Driven Demand Forecasting |
Overstocked Warehouses | Lean Supply Chain |
Waste & Markdowns | Higher Profit Margins |
Bottom: Key Differentiators (Icons or 3 Benefits)
98% Forecast Accuracy
Easy ERP Integration
Predictive Analytics Dashboard
TAM / SAM / SOM Chart
Market | Value |
---|---|
Total Addressable Market (TAM) | $1.7 Trillion |
Serviceable Available Market (SAM) | $500 Billion Inventory Waste |
Serviceable Obtainable Market (SOM) | $50 Billion AI-Driven Inventory Software |
Optional: Supporting Tailwinds:
“Retail Digital Transformation CAGR 16%”
“AI Adoption in Supply Chain accelerating”
Split Slide:
Left Side — Revenue Streams:
SaaS Subscription: $3K-$10K/month per client
Usage-Based Fee: $0.05 per unit sold through platform
Data Monetization: Premium Industry Reports
Right Side — Unit Economics Summary:
Metric | Value |
---|---|
Customer Acquisition Cost (CAC) | $15K |
Lifetime Value (LTV) | $180K |
Gross Margin | 85% |
Optional Visual: Recurring Revenue Flywheel
Left Side — Growth Metrics:
“3M Units Sold via Platform”
“500+ Brands Onboarded”
“Customer Retention Rate: 95%”
Right Side — Logos & Case Studies:
Add key partner logos (Nike, LVMH, Shopify etc.)
One-liner Impact Stories:
“Sephora reduced excess inventory by 40% in 6 months”
“Luxury Client improved margin by $7M annually”
Bottom Visual: Client Testimonial Quote
“This platform transformed our inventory management and doubled our profit per SKU.”
3-Column Layout:
Channel | Tactics | Notes |
---|---|---|
Direct Sales | Enterprise Sales Team | Targeting Top 500 Retailers |
Partnerships | Integrations with ERP/Inventory Software | SAP, Oracle, Shopify Ecosystem |
Industry Networks | Trade Shows, Retail Events, Thought Leadership | NRF, Shoptalk, Webinars |
Bottom Callout:
“Low churn + High LTV = Snowball Growth Flywheel”
Option 1: Competitive Matrix
Feature | Us | Competitor 1 | Competitor 2 |
---|---|---|---|
AI Demand Prediction | ✓ | ✗ | ✓ |
Real-Time Data Feeds | ✓ | ✗ | ✗ |
ERP Integration | ✓ | ✓ | ✗ |
Flexible Pricing | ✓ | ✗ | ✓ |
Option 2: Market Positioning Chart (Quadrant)
X-Axis: Technology Innovation
Y-Axis: Market Adoption
Position Your Brand in top-right corner
Simple Year-on-Year Graph (5 Years)
Year | Revenue | EBITDA | Clients |
---|---|---|---|
2024 | $3M | -$2M | 50 |
2025 | $8M | Breakeven | 150 |
2026 | $20M | $5M | 400 |
2027 | $50M | $20M | 1000 |
2028 | $100M | $40M | 2000 |
Notes:
Scalable SaaS margins
Conservative assumptions
Room for upside with new verticals
Photos of Founders / Leadership Team with 1-liner bio.
Name | Role | Highlight |
---|---|---|
Jane Doe | CEO | Ex-McKinsey, Retail Tech Veteran |
John Smith | CTO | AI/ML Expert, Built $1B Data Platform |
Sarah Lee | COO | Scaled DTC Operations at Shopify |
Optional: Advisory Board Snapshot
Investors
Industry Experts
Top: Vision Statement
“We envision a future where retail waste is eliminated — creating smarter, sustainable supply chains for global brands.”
Middle: Funding Ask
“$5M Seed / Series A Round”
“Fuel product development, expand sales, accelerate market adoption.”
Bottom: Contact Information
Optional Visual:
QR Code to Data Room or Full Financial Model
Social Media Handles
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What problem are you solving?
Who specifically experiences this problem? (Target Audience)
How painful or costly is this problem?
What is your unique solution in one sentence?
What emotional or financial benefit do customers get?
What’s the metaphor or simplest way to explain your product/service?
What one shocking fact or statistic would hook attention?
What metrics are most impressive about your business today? (Revenue, Growth, Customers)
What strategic partnerships or clients validate your solution?
Do you have any unique assets? (Patents, Tech, Brand Advantage)
What market trends or timing factors make this urgent now?
What’s your #1 headline-worthy achievement so far?
What are the top 2-3 pain points your customers face without your solution?
What is the financial cost or lost opportunity of this problem?
What emotional or operational friction does this cause customers?
What happens if this problem stays unsolved? (Future risk, Losses, Consequences)
Are there credible data points or industry reports that back this up?
Describe your product or service in its simplest form.
How does it work in 3-5 steps?
What makes your solution different or better than existing options?
What proof do you have that this works? (Data, Case Study, Pilot)
What are the top 3 benefits (not features) for customers?
What is the Total Addressable Market (TAM) for your industry?
What is your Serviceable Addressable Market (SAM)?
What is your initial Serviceable Obtainable Market (SOM)?
What trends or market dynamics are fueling growth?
Why is this market growing now?
What niche or customer segment do you dominate or plan to own?
How do you make money? (Pricing, Subscription, Usage Fee)
What are your revenue streams?
What is your average deal size?
What is your customer lifetime value (LTV)?
What is your customer acquisition cost (CAC)?
How scalable is this model? (Tech Leverage, Margins)
Are there upsell or cross-sell opportunities?
What are your most impressive metrics so far?
How many customers or partners do you have?
Who are your biggest or most respected clients?
What is your retention rate?
Any case studies or testimonials with quantifiable results?
Media mentions, awards, or press coverage?
Who is your ideal customer profile (ICP)?
What channels are you using to acquire customers? (Sales, Partnerships, Digital)
How do customers currently find and buy your product?
What is your sales cycle like?
What partnerships can accelerate growth?
What is your marketing strategy to scale?
Who are your direct competitors?
Who are your indirect competitors?
What makes you different or better? (Product, Pricing, Service)
How are you positioned in the market vs. them?
What barriers to entry exist for others?
Are you solving the problem in a unique or unconventional way?
What are your top-line revenue projections for the next 3-5 years?
What key assumptions drive your projections? (Market Share, Pricing, Growth Rate)
What are your margins?
When do you expect to hit profitability?
How much funding do you need to reach key milestones?
What’s your current burn rate and runway?
Who are the key people leading this business?
What makes them uniquely qualified to win?
What’s the most impressive thing they’ve done?
Do you have advisors or investors worth highlighting?
What cultural or operational strengths does your team bring?
What’s your long-term vision or mission?
How does your solution change the world or industry?
What is your funding ask? (Amount, Use of Funds)
What key milestones will this funding achieve?
What is your call to action for the audience?
How can investors or partners engage with you next?
A detailed guide with the steps outlined to get to a investor ready deck.
Viktori. Pitching your way to your next funding.
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