Non Profit Pitch Deck Case Study: The Praise House Project

The creative and cultural industries are increasingly competitive spaces for funding, especially for projects focused on historical and cultural preservation. These sectors are attractive for investors and grant bodies looking for impactful community engagements and significant returns through cultural enrichment. In recent years, funding for arts and culture has seen a robust influx, with the public art sector alone attracting significant financial injections for innovative and socially relevant projects.

The Problem

The Praise House Project faced several critical challenges in developing an effective pitch deck:

• Design: The original deck lacked visual coherence, which diluted the project’s impactful message.
• Copy: The narrative was cluttered, making it hard for potential funders to pinpoint the project’s objectives and benefits.
• Research: Insufficient data was presented to back the project’s historical assertions and community impact.
• Narrative: The storyline did not compellingly link the project’s goals with its cultural and historical significance.
• Financials: Financial projections and budget allocations were unclear, undermining the project’s feasibility.
• Strategy: The approach to reaching potential donors and stakeholders was too generic, lacking a tailored engagement strategy.

Our Approach and Our Solution

To address these challenges, we implemented a holistic strategy encompassing:

• Design: Introduced a cohesive visual theme that resonated with African American history and culture, enhancing the aesthetic appeal and emotional impact.
• Copy: Refined the language to make it concise and powerful, directly communicating the project’s vision and impact.
• Research: Conducted comprehensive research to substantiate the historical context and community impact, enriching the deck with compelling data and case studies.
• Narrative: Restructured the narrative to build a compelling story that connects emotionally with funders, highlighting the cultural significance and community benefits.
• Financials: Redesigned the financials section to clearly outline budget needs, expected impact, and return on investment, ensuring transparency and building trust.
• Strategy: Developed a targeted outreach strategy to engage specific groups of potential funders and stakeholders, using tailored messages that resonate with their values and interests.

Overview of the Work Done

• Design: Enhanced with engaging visuals and a coherent color scheme that reflects the Praise House’s theme of African American history and culture.
• Copy: Refined to articulate the project’s value proposition clearly and succinctly, focusing on its educational and community impact.
• Research: Strengthened with data on cultural preservation’s role in enhancing community identity and historical education.
• Narrative: Focused on the emotional and historical significance of the Praise House, positioning it as a pivotal project for cultural remembrance and resistance.
• Financials: Detailed breakdown of funding allocations and expected financial flow, reassuring funders of the project’s viability and strategic financial management.
• Strategy: Implemented a multi-channel marketing and engagement strategy, targeting specific demographic groups and leveraging digital platforms for broader reach.

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