Author: Viktor

Pitch Deck Expert. Ex Advertising. Founder of Viktori. $500mill In Funding. Bald Since 2010.

The 12 Slide Nutraceuticals Pitch Deck Template

Slide 1: Elevator Pitch

Headline: “Transforming Health Naturally.”
Content:

  • Tagline: “Empowering lives through science-backed, nature-inspired solutions.”
  • Core Message:
    • “We develop premium, clinically proven nutraceuticals that enhance health, boost vitality, and address the most pressing wellness challenges.”
  • Key Elements:
    • One sentence describing the solution: “Our nutraceuticals bridge the gap between natural wellness and cutting-edge science.”
    • Target market: “For health-conscious consumers globally.”
    • Value proposition: “Safe, effective, and sustainable products for preventative and holistic care.”
  • Visuals:
    • An image of the product or nature-inspired visuals (e.g., herbs, wellness-focused imagery).
    • Add the company logo and tagline for branding.

Slide 2: Investor Highlights

Headline: “Why Invest in Us?”
Content:

  • Market Opportunity:
    • “The global nutraceuticals market is projected to reach $650 billion by 2030, with a CAGR of 7%.”
  • Unique Value Proposition (UVP):
    • “Scientifically validated formulations using ethically sourced ingredients.”
  • Traction:
    • “Over 50,000 units sold in 2023, with 3x annual revenue growth.”
  • Team Expertise:
    • “Led by a team of industry veterans and scientific advisors with over 30 years of combined experience.”
  • Scalability:
    • “Subscription-based model and distribution partnerships ensure recurring revenue.”
  • Visuals:
    • Infographics showcasing growth metrics.
    • Investor-focused visuals, like market size data or user testimonials.

Slide 3: Industry Problem

Headline: “The Wellness Gap.”
Content:

  • Statement of the Problem:
    • “Rising chronic illnesses demand preventative solutions, yet 70% of consumers still rely on reactive healthcare.”
  • Pain Points:
    • Lack of trust in synthetic solutions.
    • Fragmented and unregulated natural products market.
    • Growing demand for holistic, preventive care.
  • Impact if Left Unresolved:
    • “Without intervention, chronic conditions and associated healthcare costs are projected to rise by 30% by 2030.”
  • Supporting Data:
    • Include a statistic or study (e.g., “67% of consumers are willing to pay more for natural, sustainable wellness products – Nielsen Study 2023”).
  • Visuals:
    • A problem-impact diagram or a visual comparison (e.g., synthetic vs. natural products).
    • Highlight chronic illness statistics.

Slide 4: Our Solution

Headline: “Nature Meets Innovation.”
Content:

  • The Offering:
    • “We create nutraceuticals that combine the power of nature with scientifically proven efficacy.”
  • Key Features:
    • Clinically validated products for immunity, energy, and mental wellness.
    • Ethically sourced, non-GMO, and clean-label certifications.
    • Proprietary blends targeting specific health outcomes.
  • Impact:
    • “90% customer satisfaction and a 40% reorder rate demonstrate our products work.”
  • Before and After:
    • “Before: Synthetic chemicals and side effects. After: Trusted, effective wellness from nature.”
  • Visuals:
    • A “before and after” graphic or a diagram highlighting your unique process.

Slide 5: Market Opportunity

Headline: “A Booming Industry.”
Content:

  • Total Addressable Market (TAM):
    • “The global nutraceuticals market is projected at $650 billion by 2030.”
  • Serviceable Addressable Market (SAM):
    • “Targeting a $200 billion wellness segment focused on preventative health.”
  • Serviceable Obtainable Market (SOM):
    • “Capturing $50 million of the premium subscription-based nutraceutical space.”
  • Market Trends:
    • Rising consumer preference for clean-label products.
    • Increased health awareness post-pandemic.
    • Growth in personalized wellness solutions.
  • Visuals:
    • Include a bar chart or growth curve showing market trends.
    • World map with market size breakdowns.

Slide 6: Product Features and Benefits

Headline: “Empowering Wellness.”
Content:

  • Key Products:
    • Immunity Boosting Supplements: “Clinically proven to reduce the risk of common illnesses.”
    • Energy and Focus Enhancers: “Increase productivity naturally without jitters.”
    • Sleep and Stress Solutions: “Promote restorative sleep and mental calm.”
  • Benefits:
    • “Backed by science, free from harmful chemicals, and designed for today’s health challenges.”
    • Address multiple demographics (e.g., active adults, seniors, wellness enthusiasts).
  • Social Impact:
    • “10% of proceeds go to sustainability and health education initiatives.”
  • Visuals:
    • Showcase product images with key benefits.
    • Icons for certifications (e.g., non-GMO, clean-label).

Slide 7: Technology and R&D

Headline: “Innovation at Our Core.”
Content:

  • R&D Investments:
    • “10% of annual revenue reinvested into research and product development.”
  • Unique Scientific Methods:
    • “Proprietary encapsulation technology ensures 30% higher bioavailability.”
    • “Clinically tested formulations with proven efficacy in randomized control trials.”
  • Certifications:
    • ISO-certified manufacturing processes.
    • Clean-label, non-GMO, and organic certifications.
  • Consumer-Centric Innovation:
    • “Personalized wellness offerings through AI-driven health assessments.”
  • Visuals:
    • Include diagrams of the R&D process.
    • Before-and-after bioavailability comparison charts.

Slide 8: Traction and Milestones

Headline: “Momentum That Inspires Confidence.”
Content:

  • Key Achievements:
    • “50,000 units sold in 2023, with a 3x annual growth rate.”
    • “Secured $2M in funding from industry-leading venture capitalists.”
    • “3 distribution partnerships with major retail chains and e-commerce platforms.”
  • Customer Metrics:
    • 90% customer satisfaction rating.
    • 40% of customers subscribe to monthly deliveries.
  • Major Milestones:
    • Launch of 3 flagship products.
    • Entry into 5 international markets by Q4 2024.
  • Visuals:
    • Milestone timeline with achieved and upcoming goals.
    • Infographics showing sales and subscription metrics.

Slide 9: Competitive Advantage

Headline: “Standing Out in a Crowded Market.”
Content:

  • Key Differentiators:
    • “Proprietary technology ensures 30% higher absorption rates compared to competitors.”
    • “Transparent sourcing: Every ingredient is traceable back to its origin.”
    • “Subscription model provides 2x higher customer lifetime value.”
  • Comparison Table:
    • Compare your product’s features, pricing, and benefits against top competitors.
    • Highlight aspects like quality, sustainability, and scientific validation.
  • Barriers to Entry:
    • “Patents and proprietary formulations create a competitive moat.”
  • Visuals:
    • A competitive landscape matrix.
    • A side-by-side comparison table of your company vs. competitors.

Slide 10: Business Model

Headline: “Sustainable and Scalable Revenue Streams.”
Content:

  • Revenue Streams:
    • Direct-to-consumer (DTC) e-commerce platform.
    • Subscription plans: “30% of sales come from recurring revenue.”
    • Partnerships with retail chains and health practitioners.
  • Key Metrics:
    • Gross margin: 60%.
    • Subscription retention rate: 85% after 12 months.
  • Scalability:
    • “Expansion into international markets and new product categories.”
  • Monetization Strategy:
    • “Upselling through bundled wellness programs and personalized product recommendations.”
  • Visuals:
    • Flow chart of the business model.
    • Revenue breakdown pie chart.

Slide 11: Financial Projections

Headline: “Delivering Exceptional Returns.”
Content:

  • Revenue Forecast:
    • Year 1: $5M, Year 2: $12M, Year 3: $25M.
  • Expense Breakdown:
    • R&D: 15%.
    • Marketing: 25%.
    • Operations: 20%.
  • Profitability Milestone:
    • “Targeting positive EBITDA by Q3 2025.”
  • Funding Needs:
    • “Seeking $5M to scale operations, expand marketing, and enter new markets.”
  • Investor ROI:
    • “Projected 4x return within 5 years.”
  • Visuals:
    • Line chart showing revenue growth projections.
    • Breakdown of funding allocation in a visual format.

Slide 12: Call to Action

Headline: “Join Us in Revolutionizing Wellness.”
Content:

  • Summary of Key Points:
    • “Innovative, science-backed nutraceuticals.”
    • “Rapid growth in a booming market.”
    • “A dedicated team with a clear vision.”
  • Next Steps for Investors:
    • “Schedule a meeting to discuss your investment goals.”
    • “Review the detailed business plan and financial model.”
  • Contact Information:
    • Include email, phone, and LinkedIn handles for the CEO or founder.
    • Add a QR code linking to the company’s website or investor portal.
  • Emotional Hook:
    • “Let’s create a healthier, more vibrant future together.”
  • Visuals:
    • Uplifting images of people thriving, representing the product’s impact.
    • Include a QR code or button-like graphic for immediate follow-up.

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Plan on building the pitch deck yourself?

Option 1: Build with Gamma

Gamma is the preferred Ai presentation maker and if you’re strapped for resources, this tool will help you flesh out an ok pitch deck presentation. Here’s how it looks: 

Option 2: Do It Yourself

If you’ve done a few presentation in the past, then this is the option you should take. Follow these simple steps:

  • Pick one of the premium Envato templates by clicking on the image below,
  • Answer the slide by slide questions I listed in the section below the image
  • Follow the pitch deck guide I linked out to, next to the questions,

And build your own deck. It’s as easy as that. 

Key Questions to Ask Yourself And Write The Pitch Deck Slide Content

Slide 1: Elevator Pitch

  • What problem does your business solve, and why is it important?
  • Who is your target market or customer?
  • What is your unique value proposition (UVP)?
  • Can you summarize your mission in one impactful sentence?
  • What makes your offering exciting or different?

Slide 2: Investor Highlights

  • What is the size and growth rate of the market you’re targeting?
  • What differentiates your business from competitors?
  • What traction have you achieved so far (sales, partnerships, customers)?
  • What are your team’s credentials and expertise in the industry?
  • Why is now the perfect time to invest?

Slide 3: Industry Problem

  • What are the biggest pain points or challenges in the nutraceutical market?
  • What data or trends demonstrate the importance of solving this problem?
  • How are current solutions (synthetic or natural) failing to meet customer needs?
  • What is the long-term consequence of not addressing this issue?
  • Can you provide a relatable or emotional story that illustrates the problem?

Slide 4: Our Solution

  • How does your product or service address the problem?
  • What specific customer needs does your solution meet?
  • What makes your solution innovative or unique?
  • How do you ensure the efficacy, safety, and quality of your products?
  • What is the impact of your solution (e.g., health benefits, cost savings, environmental impact)?

Slide 5: Market Opportunity

  • What is the total addressable market (TAM) size for your industry?
  • How much of this market can you realistically serve (SAM and SOM)?
  • What are the key trends driving market growth?
  • How does your target market behave (e.g., spending habits, preferences)?
  • Who are your direct competitors, and what market gaps exist?

Slide 6: Product Features and Benefits

  • What are the core features of your product?
  • What are the tangible benefits your customers will experience?
  • How does your product improve customers’ lives?
  • What certifications, clinical trials, or unique processes support your claims?
  • Can you provide customer testimonials or data to validate the benefits?

Slide 7: Technology and R&D

  • What proprietary technology, processes, or methods do you use?
  • What percentage of revenue is allocated to R&D?
  • What certifications, patents, or scientific backing do you have?
  • How do you ensure product quality and innovation?
  • Are you working on future products or innovations?

Slide 8: Traction and Milestones

  • What have you accomplished so far (sales, partnerships, funding)?
  • What metrics demonstrate customer demand or satisfaction?
  • What partnerships or distribution channels have you secured?
  • What are the key milestones you’ve hit?
  • What are your next big goals, and by when will you achieve them?

Slide 9: Competitive Advantage

  • What are your unique selling points compared to competitors?
  • How do you protect your business from competitors (patents, trademarks, brand loyalty)?
  • What barriers to entry exist in your market?
  • How do you ensure your product quality and brand differentiation?
  • What is your plan to maintain or grow your competitive advantage?

Slide 10: Business Model

  • What are your primary revenue streams (e.g., subscriptions, retail, partnerships)?
  • What are your cost structures and profit margins?
  • What strategies do you use to acquire and retain customers?
  • How scalable is your business model?
  • How will you monetize and grow your revenue streams over time?

Slide 11: Financial Projections

  • What are your revenue and profit projections for the next 3-5 years?
  • What are your major expense categories, and how do they evolve over time?
  • When do you expect to break even or reach profitability?
  • How much funding do you need, and what will it be used for?
  • What ROI can investors expect, and on what timeline?

Slide 12: Call to Action

  • What action do you want potential investors to take after your presentation?
  • What are the top 3 key points you want them to remember?
  • How can they contact you or your team for follow-up?
  • What additional resources or materials can you offer (e.g., business plans, financial models)?
  • How can you create an emotional connection to inspire action?
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Table Of Contents

The 12 slide pitch deck framework that got my clients $500m in funding.

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