Author: Viktor

Pitch Deck Expert. Ex Advertising. Founder of Viktori. $500mill In Funding. Bald Since 2010.

The 12 Slide Medical Pitch Deck Template​

1. Elevator Pitch

  • Purpose: Grab attention by clearly stating what your company does and why it matters.
  • Content Structure:
    • Problem Statement: “Millions of patients face [specific medical issue]. Current solutions are [limited/inefficient/unaffordable].”
    • Solution Overview: “Our innovative [product/service] leverages [technology, AI, clinical research] to [specific benefit].”
    • Impact Statement: “This means [key outcome, e.g., improved patient outcomes, lower costs, etc.].”
    • Example:
      • “Healthcare-associated infections (HAIs) claim 75,000 lives annually in the U.S. alone. Our AI-driven infection control system detects and mitigates infection risks before they happen, saving hospitals millions while protecting patient lives.”
  • Visuals:
    • A bold statistic or impactful image (e.g., a before-and-after patient scenario).
    • Minimal text with clear graphics or icons.

2. Investor Highlights

  • Purpose: Provide a snapshot of your key strengths to spark interest.
  • Content Structure:
    • Market Opportunity: “$50B+ TAM with growing demand for [product/service].”
    • Traction: “Achieved [milestones: partnerships, clinical trials, regulatory approvals].”
    • Team Expertise: “Leadership team includes [specific industry veterans, credentials].”
    • Unique Value Proposition (UVP): “Only solution that [key differentiator].”
    • Ask: “Raising $XM to scale and achieve [next milestone].”
  • Example:
    • “FDA-approved device with $10M ARR, patented technology, and partnerships with top hospitals in the U.S.”
  • Visuals:
    • Bullet points for clarity.
    • Icons to represent categories (market, team, traction).

3. The Problem

  • Purpose: Highlight the pain points and establish urgency.
  • Content Structure:
    • State the Problem Clearly: “Current [medical challenge] affects [demographic] with [specific consequences].”
    • Impact of the Problem:
      • Stats: “Costs $X annually in healthcare expenses.”
      • Human Impact: “Leads to [patient suffering, mortality rates, quality of life decline].”
    • Case Study or Anecdote: Share a story of a patient or organization impacted by the issue.
  • Example:
    • “Every year, 30% of diabetic patients suffer preventable amputations due to delayed wound care. This costs healthcare systems $3B annually while leaving patients disabled and with reduced life expectancy.”
  • Visuals:
    • A compelling chart, infographic, or image (e.g., growth of the problem over time).

4. The Solution

  • Purpose: Introduce your innovative product/service and how it solves the problem.
  • Content Structure:
    • What It Is: “Our [product/service] is a [brief description].”
    • How It Works: Simplify the process with a graphic or workflow.
    • Benefits/Outcomes: “Reduces [costs, inefficiencies, patient suffering] by X%.”
    • Example:
      • “Our AI-driven wound management system uses predictive analytics to monitor healing in real-time, reducing the risk of amputation by 70%.”
  • Visuals:
    • A simple diagram showing the workflow or mechanism of action.
    • Before-and-after scenarios or testimonials.

5. Market Opportunity

  • Purpose: Quantify the potential for growth and revenue.
  • Content Structure:
    • TAM, SAM, SOM Breakdown:
      • TAM (Total Addressable Market): “$20B global market for diabetic care.”
      • SAM (Serviceable Available Market): “$5B addressable with current technology.”
      • SOM (Serviceable Obtainable Market): “$500M within the first 5 years.”
    • Growth Trends: “The market is growing at X% CAGR due to [drivers like aging populations, regulatory changes, etc.].”
    • Supporting Stats: Include data points or projections from reputable sources.
  • Example:
    • “The global telehealth market is projected to grow from $90B in 2023 to $230B by 2030, driven by post-pandemic adoption and increasing patient demand for virtual care solutions.”
  • Visuals:
    • A bar or pie chart showing TAM/SAM/SOM.
    • Industry trend graphics (e.g., upward arrows or a timeline).

6. Competitive Advantage

  • Purpose: Show what sets you apart from competitors.
  • Content Structure:
    • Positioning: “We’re the only solution offering [unique feature/benefit].”
    • Competitive Landscape: Use a table or graph to compare key players on features, pricing, and outcomes.
    • Your “Moat”: Highlight patents, proprietary tech, or exclusive partnerships.
    • Risk Mitigation: Address scalability, adoption, or regulatory hurdles with confidence.
  • Example:
    • “Unlike traditional wound care systems, our AI solution integrates seamlessly with existing EMR systems and delivers 50% faster healing insights.”
  • Visuals:
    • A competitor matrix or radar chart.
    • Icons for patents, certifications, and partnerships.

7. Traction

  • Purpose: Prove your concept with results, milestones, or partnerships that demonstrate progress.
  • Content Structure:
    • Key Metrics: Highlight revenue, growth rates, clinical outcomes, or customer retention.
    • Partnerships: Showcase partnerships with hospitals, insurers, or medical institutions.
    • User Adoption: Include customer or patient data (e.g., number of users, adoption rates).
    • Pilot Results or Case Studies: Summarize clinical trials or pilot program outcomes.
    • Example:
      • “Achieved 10,000 active users, $2M ARR, and reduced patient hospital readmissions by 25% in pilot studies across three top U.S. hospitals.”
  • Visuals:
    • Graphs showing adoption or revenue growth.
    • Logos of notable partners (hospitals, institutions).
    • Before-and-after comparisons (e.g., pre- and post-adoption clinical results).

8. Business Model

  • Purpose: Explain how your company makes money and why the model is sustainable.
  • Content Structure:
    • Revenue Streams:
      • Direct sales (devices, software).
      • Subscriptions (SaaS for hospitals or patients).
      • Licensing (e.g., intellectual property to other companies).
    • Pricing Strategy: Describe your pricing model (e.g., per patient, per device, or per subscription).
    • Scalability: Highlight the ability to scale (e.g., tech-enabled distribution, partnerships).
    • Unit Economics: CAC (customer acquisition cost) vs. LTV (lifetime value).
    • Example:
      • “Revenue is driven by annual SaaS subscriptions at $10,000 per hospital, scaling to 500 hospitals in Year 3. CAC is $8,000 with an LTV of $50,000.”
  • Visuals:
    • Flowcharts showing revenue streams.
    • Bar charts breaking down pricing and cost structures.

9. Go-to-Market Strategy

  • Purpose: Detail how you’ll reach your customers effectively and efficiently.
  • Content Structure:
    • Target Audience: “Our primary market includes [hospitals, clinics, insurers, or patients].”
    • Sales Channels:
      • Direct sales to hospitals or insurers.
      • Partnerships with distributors or healthcare providers.
      • Digital marketing to reach patients.
    • Marketing Plans: Conferences, key opinion leaders, healthcare influencer partnerships.
    • Milestones: Specific objectives tied to timelines (e.g., “500 new customers by Q3 2025”).
    • Example:
      • “We will onboard 50 hospitals in Year 1 via direct sales and secure endorsements from two leading professional organizations.”
  • Visuals:
    • Funnel diagrams for customer acquisition.
    • Timelines showing rollout phases.

10. Financial Projections

  • Purpose: Build investor confidence with clear, realistic financial forecasts.
  • Content Structure:
    • Revenue Projections: Highlight growth over 3–5 years.
    • Key Drivers: Explain assumptions (e.g., number of customers, market penetration).
    • Profitability Timeline: Indicate when you expect to break even or achieve profitability.
    • Funding Allocation: Show how the funding will be used (e.g., R&D, sales, expansion).
    • Example:
      • “Year 1 revenue: $3M; Year 3 revenue: $25M. $5M funding will go toward expanding sales teams, product development, and marketing.”
  • Visuals:
    • Line graphs showing revenue growth.
    • Pie charts for funding allocation.

11. Team

  • Purpose: Highlight the strength and expertise of your leadership and advisory teams.
  • Content Structure:
    • Leadership Team: Bios of key executives with relevant experience.
    • Advisory Board: Experts in medicine, tech, or business who lend credibility.
    • Team Expertise: Link team skills to success (e.g., “25 years of combined experience in medical devices”).
    • Diversity: Showcase diverse backgrounds and perspectives (if applicable).
    • Example:
      • “Our CEO is a Harvard-trained physician with 10 years in healthcare innovation, and our CTO previously led R&D at a leading biotech firm.”
  • Visuals:
    • Professional headshots and brief bios.
    • Logos of previous affiliations (e.g., “Formerly at Mayo Clinic, Google Health”).

12. The Ask

  • Purpose: Make a compelling, clear ask for investment or support.
  • Content Structure:
    • Funding Amount: Clearly state how much you’re raising.
    • Use of Funds: Break down how the money will be allocated (e.g., “40% for R&D, 30% for marketing”).
    • Expected Outcomes: Highlight what you’ll achieve with the funding (e.g., revenue milestones, market penetration, regulatory approvals).
    • Visionary Closing Statement: “Your investment will help us revolutionize healthcare for [specific target audience].”
    • Example:
      • “We’re raising $10M to complete FDA clearance, expand our sales team, and achieve $15M ARR by 2026.”
  • Visuals:
    • Pie chart or bar graph showing fund allocation.
    • Contact details (email, phone, LinkedIn, website).

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Plan on building the pitch deck yourself?

Option 1: Build with Gamma

Gamma is the preferred Ai presentation maker and if you’re strapped for resources, this tool will help you flesh out an ok pitch deck presentation. Here’s how it looks: 

Option 2: Do It Yourself

If you’ve done a few presentation in the past, then this is the option you should take. Follow these simple steps:

  • Pick one of the premium Envato templates by clicking on the image below,
  • Answer the slide by slide questions I listed in the section below the image
  • Follow the pitch deck guide I linked out to, next to the questions,

And build your own deck. It’s as easy as that. 

Key Questions to Ask Yourself And Write The Medical Pitch Deck Slides

1. Elevator Pitch

  • What problem are you solving, and why is it critical?
  • Who is your target audience (patients, providers, payers, etc.)?
  • What is your unique solution, and how does it work?
  • What measurable impact will your solution deliver?
  • Can you summarize your idea in one to two sentences?

2. Investor Highlights

  • What is your total addressable market (TAM), and how fast is it growing?
  • What are your key achievements (patents, FDA approval, revenue, partnerships)?
  • What traction have you achieved (revenue, users, partnerships)?
  • What is your unique value proposition (UVP) compared to competitors?
  • How much funding are you seeking, and what will it achieve?

3. The Problem

  • What specific problem exists in your industry, and how significant is it?
  • What statistics or data quantify the scale and urgency of this problem?
  • What are the consequences of leaving this problem unsolved?
  • Can you share a relatable story (patient, provider, or system) illustrating the problem?
  • Why have current solutions failed to adequately address this issue?

4. The Solution

  • What is your solution, and how does it work (simplify the explanation)?
  • What makes your solution unique or better than alternatives?
  • What specific benefits does it deliver to your target audience?
  • What evidence supports the effectiveness of your solution (clinical results, pilot studies)?
  • How easy is it to adopt and implement your solution (e.g., tech integration, training needs)?

5. Market Opportunity

  • What is the total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM)?
  • What are the market trends driving demand for your solution (aging population, tech adoption, etc.)?
  • How are regulations (e.g., FDA, HIPAA) impacting the market positively or negatively?
  • What unmet need or market gap does your solution address?
  • What credible sources can back up your market data and projections?

6. Competitive Advantage

  • Who are your key competitors, and what solutions do they offer?
  • What differentiates your product or service from competitors (e.g., cost, features, outcomes)?
  • What barriers to entry have you established (patents, proprietary tech, partnerships)?
  • How do your results compare to competitors (e.g., faster outcomes, lower costs)?
  • What risks or challenges might competitors pose, and how will you mitigate them?

7. Traction

  • What tangible results have you achieved (revenue, customer growth, partnerships)?
  • What clinical trials, pilots, or case studies validate your solution?
  • What testimonials or endorsements can you share from customers or industry experts?
  • What repeatable metrics (e.g., ARR, retention rates) demonstrate business viability?
  • What has been your growth trajectory so far, and what is your pipeline like?

8. Business Model

  • How do you generate revenue (subscriptions, licensing, one-time sales)?
  • What pricing strategy do you use, and how does it compare to competitors?
  • What are your key cost drivers, and how scalable is your model?
  • What is your customer acquisition cost (CAC) and lifetime value (LTV)?
  • What partnerships or sales channels do you leverage to generate revenue?

9. Go-to-Market Strategy

  • Who are your target customers (e.g., hospitals, insurers, patients)?
  • What is your customer acquisition strategy (e.g., direct sales, digital marketing)?
  • Which sales channels will you prioritize, and why?
  • What is your timeline for rolling out the solution to different segments or regions?
  • What specific milestones will you achieve in the first 12–24 months?

10. Financial Projections

  • What are your revenue projections for the next 3–5 years?
  • What assumptions underlie your financial model (e.g., customer growth rate, pricing)?
  • What are your main cost drivers, and how will they change as you scale?
  • When do you expect to break even or achieve profitability?
  • How will the funds you are raising accelerate your financial goals?

11. Team

  • Who are the key members of your leadership team, and what relevant experience do they bring?
  • What key skills or expertise does your team have to address this market?
  • Who are your advisors or mentors, and what credibility do they add?
  • What makes your team uniquely qualified to solve this problem?
  • Are there any gaps in the team you need to fill, and how will you address them?

12. The Ask

  • How much funding are you raising, and what milestones will it enable you to achieve?
  • What specific areas will you allocate funds to (e.g., R&D, marketing, hiring)?
  • What ROI can investors expect, and over what timeline?
  • What future funding rounds do you anticipate, if any?
  • What is your ultimate vision for the company, and why should investors join you?

Alternatively, book a call and get the full pitch deck done. Hands-off.​

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Related Medical Pitch Deck Templates

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Table Of Contents

The 12 slide pitch deck framework that got my clients $500m in funding.

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