17 Slide Mixed Real Estate Pitch Deck Template That Closes Every Time

Ever walked past a seemingly ordinary building and thought, “This place has potential”? Well, you’re not alone. The difference between a good investment and a great one often lies in recognizing that potential before anyone else does.

I’m Viktor, a pitch deck expert and creative business strategist. Over the past 13 years, I’ve helped businesses secure millions of $ in funding thanks to my approach and I’m sharing it here in this pitch deck guide.

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Elevator pitch one sentence formula
Problem/ solution slide one sentence formula
Competitor slide one sentence formula
9 other formulas, tips, tricks and advice

The formulas worked for 40+ industries and 500+ companies. Including the one you’re looking at now.

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“The amount of know-how Viktor has about the industry is astounding. No wonder he can build a pitch deck for just about any product or service; completely hands-off.”

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In this guide, we’ll focus on creating a real estate pitch deck that cuts through the noise and hits the mark. Whether you’re pitching a development project, securing investment, or selling a property, this approach will help you stand out.

Let’s get started and make your real estate story the one that people want to invest in.

Fresh Case Study: Check out how we helped Cranwood Enterprises build a pitch deck for their senior living luxury real estate venture.

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17 Slide Mixed Real Estate Pitch Deck Template

The above is is just a simplified pitch deck version developed as part of our entrepreneurship program for graduate studies.

Founders that are serious about getting the funding they need, opt in for a deck has industry specific content, superb narrative and award winning design like these ones below:

I can help you build that deck with my hands-off process in 7 days or less.

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As soon as the payment is processed I’ll send over a quick questionnaire and deliver the deck in 24 hours and less.

1. Elevator Pitch Slide

Content: Concisely summarize the solution, target audience, and benefits.

Goal: Capture attention immediately.
Example: “Transforming urban living with our innovative multi-use construction project that combines residential, commercial, and recreational spaces to create vibrant communities.”

2. Target Market

Content: In-depth look at your specific target markets using TAM (Total Addressable Market), SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market) analysis.

Goal: Demonstrate market potential and your focus.
Example: “The multi-use construction market is projected to reach $500B by 2030. Our focus is on high-growth urban areas with a TAM of $100B, SAM of $50B, and SOM of $10B.”

3. Problem and Impact

Content: Discuss the problems faced by your target audience and the broader impact if left unresolved.

Goal: Highlight the need for your solution.
Example:
- Consumer Problems:
  - Lack of integrated living spaces that reduce commute times and enhance lifestyle.
  - High costs of living in urban centers without added amenities.
- Impact if Unresolved:
  - Continued urban sprawl leading to increased pollution and congestion.
  - Reduced quality of life and increased living costs.

4. The Opportunity/Gap

Content: Detailed market analysis and potential. Illustrate the existing market gap that your solution addresses.

Goal: Show the untapped potential.
Example: “Current urban developments fail to integrate living, working, and recreational spaces effectively. Our project addresses this gap by creating self-sufficient communities.”

5. Unique Solution

Content: Detailed explanation of your project and its uniqueness.

Goal: Differentiate your solution from existing ones.
Example: “Our multi-use project offers residential units, office spaces, retail outlets, and recreational areas, all within walking distance. This integration reduces the need for long commutes, promotes a healthier lifestyle, and supports local economies.”

6. Customer Benefits

Content: Benefits to different stakeholders in adopting your solution.

Goal: Highlight value propositions.
Example:
- For Residents:
  - Convenient access to amenities.
  - Enhanced quality of life with reduced commute times.
- For Businesses:
  - Increased foot traffic and customer base.
  - Lower operational costs with integrated facilities.
- For Investors:
  - High ROI due to the growing demand for integrated living spaces.

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These are crucial books that will help you improve the design and structure of your decks and presentations, besides improving your delivery and skyrocketing your confidence when facing investors. Check them out below.

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7. How It Works and Plain Vanilla

Content: Simple explanation of how the solution works and its alignment with existing technologies.

Goal: Ease of understanding and reduced perceived risk.
Example:
- For Consumers:
  - Browse available units and spaces online.
  - Virtual tours and booking through our platform.
- For Businesses:
  - Tailored spaces for different business needs.
  - Integrated services for ease of operation.

8. Competitor Analysis

Content: Analyze competitors and your unique positioning.

Goal: Show your competitive edge.
Example: “Compared to other developers, we offer a truly integrated living experience with better amenities, lower costs, and higher customer satisfaction.”

9. Case Studies and Pilot Projects

Content: Success stories and outcomes from your projects.

Goal: Build credibility.
Example: “Our pilot project in City X resulted in a 95% occupancy rate within six months, with 90% customer satisfaction.”

10. Timeline

Content: Project implementation and scaling timeline.

Goal: Show planning and feasibility.
Example: “Phase 1: Land acquisition and design (6 months). Phase 2: Construction and initial sales (12 months). Phase 3: Full occupancy and community development (18 months).”

11. Business Model

Content: Outline the business model and revenue generation.

Goal: Explain how you make money.
Example: “Revenue from unit sales, rental income, and service fees. Projected annual revenue of $50M with an operational profit margin of 20%.”

12. Growth Strategy (GTM)

Content: Vision and strategies for growth.

Goal: Show how you plan to scale.
Example:
- Marketing & Sales: Digital marketing, partnerships with real estate agents, and local community engagement.
- Customer Retention: Loyalty programs, high-quality customer service, and continuous community improvement.

13. Traction

Content: Key metrics and growth indicators.

Goal: Prove market validation.
Example: “Achieved pre-sales of 70% units within the first quarter of launch. Secured $10M in funding from leading investors.”

14. Team and Partnerships

Content: Team background and strategic partnerships.

Goal: Highlight expertise and support network.
Example: “Our team includes industry veterans with decades of experience in real estate development. Strategic partnerships with top construction firms and local government support.”

15. Financial Projections

Content: Projected revenue and market share.

Goal: Show future potential.
Example: “Projected $100M in revenue within five years with a market share of 5% in targeted urban areas.”

16. Funding and Investment Terms

Content: Details of the investment terms and funding usage.

Goal: Clearly state what you’re seeking.
Example: “We’re raising $20M in Series A funding to complete phase 1 and 2. Funds will be used for land acquisition, construction, and marketing.”

17. Closing and Contact Information

Content: Summary and contact details for follow-up.

Goal: Provide a clear call to action.
Example: “Join us in transforming urban living. Contact us at [contact information] for more details and investment opportunities.”

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Last Words

So, here we are. You’ve walked through the potential, the numbers, and the strategy. Now, the real question is: what’s next?

You’ve got everything you need to make an informed decision—whether it’s about investing, partnering, or pushing this project forward. The opportunities are clear, and the path to unlocking them has never been more straightforward.

But remember, the best investments are the ones where you don’t just see a building; you see a future. That’s what this pitch deck is all about—giving you the tools to visualize that future and make it happen.

I’m Viktor, and I’ve been where you are—standing at the crossroads of what could be. I’ve seen the wins and learned from the losses, and I’m here to tell you: this is one of those moments where you can make something real happen.

So, what’s the next move? Let’s turn that potential into something concrete—together. You got this.

But if you don’t got it:

Join hundreds of successful entrepreneurs who’ve transformed their pitch decks with my help.

Let me develop an investor ready deck by using my hands-off approach, which includes: market research, copy, design, financials, narrative and strategy.

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The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.