The 12 Slide Wellness Pitch Deck Template​

Slide 1 — Elevator Pitch (Name the Enemy)

Headline:

“Stress is the Silent Epidemic Destroying Health & Productivity.”

Sub-Headline:

We help overwhelmed professionals reclaim their mental and physical wellbeing through a hyper-personalized wellness platform — so they can thrive in work and life.

Supporting Bullets:

• The Problem: Stress, burnout, and fragmented wellness solutions are costing billions in lost productivity and healthcare expenses.

• The Solution: A science-backed platform that unifies wellness routines, personalized AI coaching, and holistic habit-building into daily life.

• The Impact: Empowering healthier, happier humans — at scale.

Slide 2 — Investor Highlights (Why Now & Why Us)

Headline:

“Positioned at the Intersection of Wellness, Tech & Culture.”

Key Stats/Brags (Example):

• 50,000+ Beta Users Across 12 Countries

• 40% Monthly Active User Growth

• Enterprise Partnerships with 3 Fortune 500 Companies

• Team: Ex-Headspace, Nike Wellness, Stanford PhDs

• Addressing a $4.2 Trillion Global Wellness Market

Slide 3 — Problem & Impact (Agitate)

Headline:

“The Wellness Market is Broken.”

Story:

Consumers are overwhelmed by fragmented wellness apps, disconnected services, and “one-size-fits-all” programs that don’t stick.

Data Points:

• 76% of adults report stress impacting health (APA, 2023)

• Workplace burnout costs companies $322 billion/year (Gallup)

• 70% of wellness app users churn in 90 days (App Annie)

Emotional Hook:

Wellness shouldn’t feel like work.

Without intervention, stress, chronic disease, and disengagement will only escalate — costing lives and livelihoods.

Slide 4 — Market Opportunity (The Gap)

Headline:

“A $4.2 Trillion Industry Ready for Human-Centered Disruption.”

Market Segmentation:

• Total Wellness Economy: $4.2 Trillion

• Digital Wellness Market: $520 Billion by 2027

• Target Segment: Tech-Savvy Urban Professionals — $90 Billion Opportunity

Trend Drivers:

• Rise of Remote Work & Mental Health Focus

• Consumer Demand for Personalized Experiences

• Employers Prioritizing Wellness-as-a-Benefit

Why Now?

Wellness is no longer a luxury — it’s a necessity for high-performance living.

Slide 5 — Our Solution (The Missing Puzzle Piece)

Headline:

“A Personalized Wellness OS — Built Around You.”

Product Summary:

Our platform integrates mental health, fitness, nutrition, and mindfulness into a daily experience powered by AI and behavioral science.

Features:

• Personalized Wellness Journeys

• Integrated Wearable Data (Apple, Fitbit, Oura)

• Micro-Habit Tracking & Nudges

• On-Demand Experts & Coaches

• Enterprise Wellness Dashboards for Employers

Visual:

Before & After Journey Map: Stressed | Disconnected | Fragmented
↓
Centered | Connected | Empowered

Slide 6 — How It Works (Show, Don’t Tell)

Headline:

“Wellness Simplified in 4 Steps.”

Visual Flow or Animation Suggestion:

1. User Onboards via Wellness Quiz + Data Sync

2. AI Engine Builds Personalized Daily Plan

3. Micro-Habits Delivered via App & Wearables

4. Progress Tracked, Motivation Reinforced, Results Shared

Trust Element:

Built with world-class wellness experts, behavior psychologists, and health data scientists.

Slide 7 — Customer Benefits (Sell Benefits, Not Features)

Headline:

“Designed to Empower People — And Drive Results.”

3 Levels of Benefits:

For Users:

• Less Stress, More Energy, Better Sleep

• A Clear, Personalized Wellness Journey

• Daily Micro-Wins for Sustainable Growth

For Employers (If B2B2C or Enterprise):

• Improved Employee Productivity & Retention

• Wellness-as-a-Benefit with ROI Metrics

• Reduced Healthcare Costs

For the Ecosystem:

• Healthier Communities

• Scalable Preventative Health Impact

• Unlocking Human Potential at Scale

Slide 8 — Business Model (Monetization Engine)

Headline:

“Multiple Revenue Streams for Sustainable Growth.”

Revenue Streams:

Unit Economics:

• CAC Payback: ~3 months

• LTV: ~5-8x CAC

• Gross Margin: 75-85%

Slide 9 — Go-To-Market Strategy (Path to Scale)

Headline:

“Where Wellness Meets Community, Tech, and Culture.”

Key Growth Channels:

1. Strategic Brand Partnerships
   (Wellness products, retreats, apps)

2. Influencer & Creator Collaborations
   (Health coaches, wellness experts)

3. Enterprise Sales
   (HR, Chief Wellness Officers)

4. Organic Community-Led Growth
   (User-generated content, Challenges)

5. Paid Media Funnels
   (High-intent wellness audience targeting)

Slide 10 — Traction / Case Studies (Build Trust)

Headline:

“Early Momentum with Powerful User Love.”

Metrics Snapshot:

• 50,000+ Active Users

• 85% 90-Day Retention (Top Quartile Wellness Apps)

• 4.9/5 Star App Store Rating

• Net Promoter Score (NPS) 70+

User Story Example:

“I was burning out fast. This platform didn’t just track my habits — it changed them. For the first time, wellness feels doable.” — Emily, Tech Exec

Case Study:

Enterprise Pilot with [Company X]:

• Reduced employee burnout risk by 32%

• Saved estimated $600k in lost productivity

Slide 11 — Roadmap / Vision (Long-Term Potential)

Headline:

“Building the Future of Personalized Wellness.”

Roadmap Highlights:

Vision Statement:

We envision a world where personalized wellness is accessible, habitual, and deeply human — empowering healthier lives at global scale.

Slide 12 — Team & Ask (Closing Call)

Headline:

“Backed by Experts. Driven by Purpose.”

Founding Team:

• CEO: Former Head of Product @ Headspace

• CTO: AI & Behavioral Science PhD

• CMO: Brand Strategy Lead @ Nike Wellness

Advisors:

• Wellness Industry Leaders

• HealthTech Investors

• Behavioral Psychology Experts

The Ask:

• Raising $3M Seed / Series A

• Funds Use: Product Growth, Hiring, Market Expansion

Closing Call:

Let’s build the future of wellness together.

Contact: [Founder Email]
Website: [Company URL]
Call to Action: “Join our mission to make wellness work for everyone.”