Author: Viktor
Pitch Deck Expert. Ex Advertising. Founder of Viktori. $500mill In Funding. Bald Since 2010.
Slide Title: “The Problem No One Else Is Solving”
Content:
Hook (Top): “Every minute, $X million is lost due to [Industry Pain Point]—we’re here to end that.”
Pitch Sentence: We help [Target Audience] solve [Critical Problem] by delivering [Unique Solution] that results in [Core Benefit like saving time, money, or lives].
Bonus: Add one impressive number, quote, or media badge to establish early authority.
Visual Tip: Use a dark cinematic background with a glowing focus point on your product or impact. Think “Wanted Poster meets Forbes Front Page.”
Slide Title: “Why Betting on Us is a No-Brainer”
Content Blocks (Use 3–5):
Traction: “$1.2M ARR within 8 months of launch.”
Market Validation: “Chosen by [Notable Partner or Client].”
Growth Rate: “User base growing 30% month over month.”
Founding Team: “[Ex-Google, Ex-McKinsey, exited $XXM startup].”
Tech/IP: “Patent-pending AI algorithm.”
Visual Tip: Use icons, number counters, and logos in a clean, left-to-right flow. This is the investor’s cheat sheet—make it shine.
Slide Title: “The Real Enemy: [Problem Name]”
Content:
Problem Statement: “[Target audience] loses [$X or Y%] due to [Problem].”
Agitation: “Yet most [industry solutions] are built for yesterday’s world.”
Human Story or Data Point: Real quote or shocking stat that hits emotionally.
Visual Tip: Show a desolate, chaotic landscape metaphor—cluttered dashboards, frustrated personas, or burning money.
Slide Title: “A $X Billion Bounty Waiting to Be Claimed”
Content:
TAM/SAM/SOM Visual: Big-to-niche funnel or pie chart.
Trend Insight: “By 2028, [industry] is expected to reach $XYZB due to [Trend].”
Category Creation (if applicable): “We’re not just disrupting—we’re defining a new frontier: [Category Name].”
Visual Tip: Use a treasure map theme or grid targeting metaphor—this shows you know where the “X” is.
Slide Title: “What Happens If Nothing Changes?”
Content:
Consequence: “If [Target] continues with [status quo], they face [rising costs, lost revenue, churn, etc.].”
Macro Trend: Align your urgency with external trends—regulation, climate, tech shifts.
Quote or Graph: Use a real-world citation or data projection that raises eyebrows.
Visual Tip: Use a domino effect or ticking clock motif—implying that waiting costs lives, dollars, or opportunities.
Slide Title: “The One Thing They’ve All Missed”
Content:
One-Liner: Our platform turns [complex problem] into [simple outcome] in [unprecedented time frame].
How It Works (Simple Steps):
Identify [pain point].
Plug in [your tool/solution].
Get [measurable result].
Competitive Edge: “Unlike [Competitor], we [Do This Differently].”
Visual Tip: Use a clean side-by-side “Before vs After” layout or diagram. Visual simplicity = credibility.
Slide Title: “What’s In It for Them?”
Content:
Direct Payoff: “By using [Your Product], customers save 40%, reduce churn by 60%, and boost productivity 2X.”
Persona-Based Benefits: Tailor benefits to 2–3 core personas (e.g., CTOs, SMBs, Consumers).
Customer Quote: A brief testimonial or data-backed case result: “This solution slashed our downtime by 70%.”
Visual Tip: Use three bold benefit icons in a clean grid with short descriptors. Think “showroom trophy case.”
Slide Title: “Simplicity in Action”
Content:
Step-by-step walk-through (3–5 simple steps).
Optional: include workflow diagram, product screenshots, or animated interface highlights.
Highlight integration with existing tools or processes.
Visual Tip: Use a progressive left-to-right storyboard or visual flow (1-2-3). Think comic strip meets product demo.
Slide Title: “Already Making Tracks”
Content:
Milestone Timeline: “Q1: MVP built. Q2: 1,000 paid users. Q3: Strategic partnerships with [X & Y].”
Core Metrics: revenue, CAC, LTV, churn rate, MoM growth.
Logos of paying clients, users, or partners.
Visual Tip: Timeline graphic with plotted pins or footprints. Use arrows to imply momentum.
Slide Title: “How We Make (and Scale) Money”
Content:
Model: Subscription | SaaS | Licensing | Transaction Fees | Hybrid.
Revenue Breakdown: “80% SaaS, 20% integration services.”
Key Metrics: Gross margin, ARPU, Payback Period.
Optional Bonus: “Future Upsell Potential: Add-ons, marketplace, data monetization.”
Visual Tip: Use a pie chart for revenue streams and a simple funnel for conversion path. Money = clarity.
Slide Title: “Here’s How We Find Our Targets”
Content:
Channels: “We acquire users through inbound SEO, strategic partnerships, and influencer ecosystems.”
Strategy: Highlight something unique—“We partner with [X] to access their 10M user base.”
Conversion Tactics: Freemium to paid, direct outreach, community-building.
Visual Tip: Bullseye-style diagram or GTM funnel. Bonus if you show CAC-to-LTV math graphically.
Slide Title: “The Big Picture”
Content:
Vision Statement: “We envision a world where [Problem] no longer exists.”
Impact Forecast: “Within 5 years, we aim to serve 10M users and eliminate $X in inefficiencies.”
Closing Line: “Join us—because the future is up for grabs.”
Contact Block: Founders’ names, LinkedIn, email, and QR code to access data room or next steps.
Visual Tip: Full-bleed image of your end vision—peaceful future, happy users, global impact.
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Check out:
What is the core problem you’re solving?
Who is your ideal customer or target audience?
What solution are you offering?
What is the main benefit (emotional + functional) your solution delivers?
Can you describe your vision in one compelling sentence?
What traction metrics (revenue, users, growth) can you showcase?
What partnerships, clients, or endorsements validate you?
What awards, media, or notable achievements can you cite?
Do you have intellectual property or proprietary tech?
What makes this a compelling investment now?
What is the specific pain point or inefficiency you’ve identified?
Who is suffering from this problem today?
How big or costly is the problem (in dollars, time, lives, etc.)?
Why hasn’t this been effectively solved yet?
What is the total size of the market (TAM/SAM/SOM)?
How fast is this market growing?
What trends (tech, behavior, regulation) make this opportunity urgent?
What niche or segment are you uniquely positioned to win?
What are the negative consequences if the problem is ignored?
How are current solutions failing?
Are there market signals (data or stories) showing things are getting worse?
What’s at stake for your customers, society, or investors?
What is your product or service in one sentence?
What is truly different or hard to copy?
How does your solution work—simply?
What proof do you have that it delivers results?
What are the top 3 benefits your customers experience?
Can you share testimonials or case studies?
What emotional gains do users feel (confidence, relief, joy)?
How do customers describe your product to others?
What are the key steps of your product/service experience?
What makes the user journey seamless or superior?
How do you integrate into existing systems or behaviors?
Can you visualize or diagram how it works?
What are your key business milestones to date?
What’s your growth in users, revenue, or engagement?
Have you secured major partnerships or paid clients?
What are your most important proof points?
How do you make money (subscription, transaction, etc.)?
What are your unit economics (CAC, LTV, gross margin)?
What are your current revenue streams?
Are there future revenue opportunities (e.g., upsells, licensing)?
Who are your target customers and where do they live online/offline?
What channels are you using to reach them?
What marketing strategies have already shown traction?
What partnerships or influencers can help scale your reach?
What is your long-term mission or endgame?
If successful, how will your solution change the industry or world?
What societal or environmental impact will you create?
What do you want investors to feel or do at this final moment?
Viktori. Pitching your way to your next funding.
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