Investor Ready Nonprofit Pitch Deck | Guide, Examples & Template | Nov 2024 Update

Looking for a nonprofit pitch deck that will help you raise money for your NGO? You’re in the right place.

And don’t worry, you won’t be making it from scratch.

I’m Viktor, a pitch deck expert and creative business strategist. Over the past 13 years, I’ve helped businesses secure millions of $ in funding thanks to my approach and I’m sharing it here in this pitch deck guide.

I’ve personally worked in several NGO’s so I understand how hard it is to raise money, particularly when you’re just starting out.

This guide specifically aims at helping you understand what a nonprofit pitch deck is and how you can create one.

Let’s dive in.

What is a Nonprofit Pitch Deck?

A Nonprofit Pitch Deck is a presentation that provides an overview of a nonprofit organization, its mission, and the services it offers.

It typically includes slides with information such as the organization’s history, program highlights, impact data, financial information and donor stories.

Nonprofit pitch decks can be used to introduce organizations to potential investors, partners and other stakeholders. They are also used to provide updates on current programs and accomplishments.

The purpose of a nonprofit pitch deck is to show off an organization’s unique value proposition in order to raise money, and secure donations or other forms of support.

It should be engaging and informative in order to effectively demonstrate why the organization deserves attention and investment.

How to Create a Nonprofit Pitch Deck Presentation?

Creating a nonprofit pitch deck presentation can be a daunting task. However, with the right guidance and a bit of preparation, it can be done effectively and efficiently.

Firstly, you will need to gather all the relevant data and information that is pertinent to your presentation. This includes facts, figures, images and videos that will help tell your story in an impactful way.

Secondly, decide how you want to structure your presentation so that it flows in a logical way.

Once this is done, you should use appropriate visuals such as graphs and charts to help illustrate your points and make them easier for the audience to understand.

Last but not least, practice your presentation several times before delivering it so that you are confident when making your pitch.

What Slides Should a Nonprofit Pitch Deck Include?

A nonprofit pitch deck should provide a concise overview of the

• organization
• its founder
• the team members
• mission
• current progress

It should include slides on the organization’s background, areas of impact, key programs or initiatives, financials, and fundraising needs.

You can do this as a PowerPoint presentation or go for the more advanced and well-designed way, using various tools available on the internet.

Testimonials from people that have previously worked with you or from the team members are always a great strategy to give a glimpse of your work and attract partners.

It would be great if you could make it in a way that is both visually stimulating, and amazingly straightforward.

The nonprofit should also consider including slides on potential partners or sponsors, board members and staff, how donations will be used to further the mission, and any other relevant information that will help demonstrate the value of supporting their cause and potentially convince investors to invest in the project.

Additionally, it is important to add visuals such as graphs and charts to support data-driven points.

Altogether, these elements can help create an effective pitch deck that accurately tells the story of an organization’s work and provides compelling reasons for potential donors to invest in their mission or maybe make a partnership deal.

The 12 Slides Your NGO Pitch Deck Should Have

This outline here, helped 10 clients in the past month, build a stellar non profit pitch deck. It’s general, so if you want a custom made version, let me know.

1. Elevator Pitch Slide

Headline: “Transforming Lives, One Community at a Time”

Content:

• The Problem: “Millions of individuals in underserved communities lack access to essential resources like clean water, education, and healthcare.”
• The Solution: “[Your Organization’s Name] empowers these communities by providing critical resources, educational programs, and sustainable opportunities.”
• Impact: “Our initiatives have already transformed the lives of over [number] individuals, helping them break the cycle of poverty and build a brighter future.”
• Call to Action: “Join us in making a lasting impact—support our mission and help us reach even more communities in need.”

Visual:

• A compelling image showing the transformation in a community, such as children at a newly built school or a family with access to clean water.

2. Investor Memo Slide

Headline: “Investing in a Brighter Future for All”

Content:

• Mission Alignment: “Investing in [Your Organization’s Name] is investing in the future of underserved communities, where every dollar directly impacts lives through essential services and programs.”
• Scalability: “With your support, we plan to expand our reach to [number] more communities, multiplying our impact across [region/country].”
• Sustainable Growth: “Our focus on community-led initiatives ensures that each project is self-sustaining, creating long-term change.”
• ROI for Investors: “Your investment in our organization yields not just financial returns, but measurable social impact, with [statistics on success stories, impact metrics].”

Visual:

• A chart or infographic that visually represents the impact of your organization’s work and the potential growth with further investment.

3. Introduction Slide

Headline: “Welcome to [Your Organization’s Name]”

Brief Overview: “[Your Organization’s Name] is a non-profit organization dedicated to [broad mission, e.g., ‘improving the lives of individuals in underserved communities’]. Founded in [year], we are driven by the belief that [core belief, e.g., ‘everyone deserves a chance at a better future’].”

The Problem: “Across [region/country/world], many [target group, e.g., ‘individuals/families/communities’] face challenges such as [specific problems, e.g., ‘limited access to basic necessities, educational disparities, health challenges’]. These challenges hinder their ability to thrive and break the cycle of poverty.”

Visual:

• A photo collage or a single, powerful image showing the challenges faced by the target communities.

4. Mission and Vision Slide

Headline: “Our Mission & Vision”

Mission: “To [specific mission, e.g., ‘provide essential resources, support, and opportunities to those in need, ensuring a brighter and more equitable future for all’].”

Vision: “A world where [vision statement, e.g., ‘every individual has access to the resources and opportunities they need to thrive and succeed’].”

Visual:

• A symbolic image representing hope and empowerment, such as a sunrise over a thriving community.

5. Problem Statement Slide

Headline: “Understanding the Challenge”

Detailed Description: “In [region/country], [specific problem, e.g., ‘a significant number of individuals lack access to clean water, proper healthcare, or quality education’]. This has led to [consequences, e.g., ‘increased disease rates, limited economic opportunities, and generational cycles of poverty’].”

Statistics and Data:

• [Statistic 1]: “Over 2 million individuals lack access to clean drinking water.”
• [Statistic 2]: “Only 50% of children in underserved communities complete their primary education.”
• [Statistic 3]: “Healthcare facilities are over 50 miles away for 30% of the rural population.”

Visuals:

• Relevant graphs or visuals to illustrate the data, such as a bar chart showing education completion rates or a map highlighting areas with the highest need.

6. Solution Slide

Headline: “Our Approach to Making a Difference”

Programs and Initiatives:

• Resource Distribution: “Setting up distribution centers in key areas to provide [specific resources, e.g., ‘clean water, educational materials, medical supplies’].”
• Community Workshops: “Organizing workshops to educate and empower communities about [relevant topics, e.g., ‘health and hygiene, sustainable farming, basic financial literacy’].”
• Partnership Programs: “Collaborating with local businesses and organizations to create sustainable solutions and job opportunities.”
• Awareness Campaigns: “Launching campaigns to raise awareness about the challenges faced by the target communities and gather support.”

Visual:

• Images of community members benefiting from the programs, workshops in session, and awareness campaign materials.

7. Impact and Success Stories Slide

Headline: “Measuring Our Impact”

Quantifiable Impact:

• Distributed resources to over [number, e.g., ‘10,000’] individuals.
• Conducted [number, e.g., ’50+’] community workshops, reaching over [number, e.g., ‘2,000’] participants.
• Established partnerships with [number, e.g., ’15’] local businesses, creating [number, e.g., ‘100+’] job opportunities.
• Raised awareness among [number, e.g., ‘500,000’] people through our campaigns.

Success Stories:

• [Name’s Journey]: “From [challenge, e.g., ‘having no access to clean water’] to [success, e.g., ‘leading a community initiative to maintain a newly installed water purification system’].”
• [Community Name’s Transformation]: “A community that transformed from [challenge, e.g., ‘relying on non-sustainable farming methods’] to [success, e.g., ‘adopting eco-friendly agricultural practices after our workshops’].”

Visuals:

• Before and after images or a photo series that visually tells the story of transformation and success.

8. Strategic Plan Slide

Headline: “Our Path Forward”

Short-term Goals (1-2 years):

• Expand resource distribution to [number, e.g., ‘5’] new areas.
• Increase the number of community workshops by [percentage, e.g., ‘50%’].
• Secure partnerships with [number, e.g., ’10’] more local businesses.

Long-term Goals (3-5 years):

• Establish a permanent presence in [number, e.g., ’10’] key communities.
• Launch a [specific initiative, e.g., ‘nationwide awareness campaign’].
• Develop a self-sustaining model where communities take the lead in continuing the initiatives.

Visuals:

• A timeline graphic showing the strategic goals over time.
• Icons or illustrations representing each goal.

9. Team Slide

Headline: “Meet the Team Behind the Mission”

Key Team Members:

• [Name, e.g., ‘Jane Doe’] – Founder & CEO: “With [number, e.g., ’10’] years of experience in [relevant field, e.g., ‘community development’], Jane has been the driving force behind the organization’s vision and success.”
• [Name, e.g., ‘John Smith’] – Operations Manager: “John’s expertise in [specific skill, e.g., ‘logistics and supply chain management’] ensures that resources reach the right places at the right time.”
• [Name, e.g., ‘Emily Brown’] – Community Outreach Coordinator: “Emily’s deep connections with the communities and her passion for [mission, e.g., ‘education’] have made our workshops and programs a success.”

Visuals:

• Photos of key team members with brief descriptions of their roles and contributions to the organization.

10. Partnerships and Collaborations Slide

Headline: “Collaborating for Greater Impact”

Current Partners:

• [Organization/Company Name 1]: “Collaborating on [specific initiative, e.g., ‘building wells in drought-prone areas’].”
• [Organization/Company Name 2]: “Joint awareness campaigns on [specific issue, e.g., ‘the importance of education in underserved communities’].”
• [Organization/Company Name 3]: “Providing funding and resources for [specific project, e.g., ‘mobile medical clinics’].”

Benefits of Partnerships:

• Leveraging combined resources for greater impact.
• Reaching wider audiences through joint campaigns.
• Sharing expertise and knowledge to enhance program effectiveness.

Visuals:

• Logos of partner organizations and images from joint initiatives, possibly showing collaboration in action.

11. Financial Overview Slide

Headline: “Financial Overview”

Funding Sources:

• Donations: [percentage, e.g., “40%”]
• Grants: [percentage, e.g., “30%”]
• Corporate Partnerships: [percentage, e.g., “20%”]
• Fundraising Events: [percentage, e.g., “10%”]

Expenses Breakdown:

• Program Implementation: [percentage, e.g., “50%”]
• Administrative Costs: [percentage, e.g., “20%”]
• Marketing & Awareness: [percentage, e.g., “15%”]
• Research & Development: [percentage, e.g., “10%”]
• Miscellaneous: [percentage, e.g., “5%”]

Visuals:

• Pie charts or bar graphs illustrating funding sources and expenses to provide a clear visual understanding of financials.

12. Funding and Support Needs Slide

Headline: “Current Funding and Support Needs”

Current Needs:

• [Specific amount, e.g., ‘$50,000’] for [specific project, e.g., ‘building 10 new educational centers in rural areas’].
• Volunteers for our upcoming [specific event/initiative, e.g., ‘nationwide awareness campaign’].
• Partnerships with organizations specializing in [specific field, e.g., ‘sustainable agriculture’] to enhance our community workshops.

How Funds Will Be Used:

• [Percentage, e.g., ‘40%’] on infrastructure and resources.
• [Percentage, e.g., ‘30%’] on program implementation and outreach.
• [Percentage, e.g., ‘20%’] on research and development for future projects.
• [Percentage, e.g., ‘10%’] on administrative and operational costs.

Visuals:

• Images of the projects or initiatives that need funding, along with a breakdown chart of fund allocation.

13. Call to Action Slide

Headline: “Get Involved and Make a Difference”

What We’re Asking:

• Consider making a donation to support our ongoing projects.
• Volunteer your time and skills to make a direct impact.
• Spread the word about our organization and mission within your network.
• Explore partnership opportunities to amplify our efforts.

How to Get Involved:

• Visit our website at [website link, e.g., “www.nonprofit-organization.org“].
• Contact our team at [email address, e.g., “support@nonprofit-organization.org“].
• Attend our upcoming [specific event, e.g., “annual fundraising gala”].

Visuals:

• A clear and engaging image or graphic that prompts action, such as a group of volunteers working together or a successful event from the past.

Examples of a Well-Designed Nonprofit Pitch Deck

A well-designed nonprofit pitch deck is an important tool for presenting information to potential investors in a concise and compelling manner.

As said above, a good nonprofit pitch deck should include a brief overview of the organization, a clear mission statement, an explanation of how funds will be used, a compelling presentation of the organization’s impact, and any other relevant information such as financials or case studies.

The deck should have a professional look and feel – from the color scheme to font choices – so that it stands out from other decks and grabs the attention of potential investors and prospective partners which can be very beneficial and help you reach a new milestone.

Here is a great example of a well-designed nonprofit pitch deck that has been made for a charity:

The Nonprofit Pitch Deck Template You Need

With the help of this template, you can essentially take a bite of the pie and get your perfect nonprofit pitch deck created and ready for your platform.

You can then modify and personalize this however you want, but I bet that you won’t need to.

Get the template that helped companies win $100,000,000+ in funding, deals and investments. 

How to creatively pitch your nonprofit? 30 ways.

When pitching a nonprofit startup, creativity and novelty can be key to capturing and maintaining the attention of your audience. Here are some innovative and unconventional ideas that can make your pitch memorable:

1. Live Demonstrations: If your nonprofit works with a unique product or service, demonstrate it live on stage. For example, if your nonprofit develops educational tools for children, have kids use these tools live during your pitch.
2. Interactive Elements: Engage the audience directly by incorporating interactive elements. This could be as simple as a live poll via a smartphone app or an interactive quiz related to your nonprofit’s mission.
3. Storytelling with a Twist: Instead of just telling a story, act it out. Use a short skit or role-play to depict the problem your nonprofit is solving, engaging professional actors or enthusiastic team members.
4. Augmented Reality (AR) Presentation: Utilize AR technology to bring aspects of your pitch to life. For instance, if your nonprofit is involved in wildlife conservation, use AR to bring an endangered animal ‘into’ the room.
5. Flash Mob: Organize a flash mob to visually represent a problem or the impact of your solution. For instance, if your nonprofit deals with social isolation, a flash mob could artistically represent the power of community.
6. Virtual Reality (VR) Experience: Provide VR headsets for a fully immersive experience that takes the audience directly into the environment or situation your nonprofit addresses.
7. Music or Art Performance: Incorporate a music or art performance that resonates with your mission. If your nonprofit focuses on cultural preservation, a performance of traditional music or dance could be powerful.
8. Guest Appearance: Invite a well-known personality who supports your cause to make a surprise appearance. Their presence can add credibility and attract more attention to your pitch.
9. Props and Costumes: Use creative props or costumes that relate to your cause. For example, dress in thematic attire that reflects the communities or environments you serve.
10. Transformational Before-and-After Showcase: Use a dynamic visual presentation to show the transformation brought about by your nonprofit, such as ‘before and after’ photos or videos.
11. Social Media Integration: Encourage live tweeting or social media engagement during your pitch. Display a live feed of social media interactions as part of your presentation.
12. Personal Journey Share: Have a beneficiary or volunteer share their personal journey and how your nonprofit has impacted their life. This first-hand testimony can be very compelling.
13. Tech-Driven Visualization: Use cutting-edge technology like holograms or 360-degree video projections to make your presentation more visually compelling.
14. Unexpected Venue: Ditch the traditional stage and choose an unconventional location for your pitch that aligns with your mission, like a park, historical site, or community center.
15. Audience Participation Challenge: Pose a challenge or activity for the audience to participate in during your pitch, like a quick brainstorming session on how they can contribute to the cause.
16. Surprise Element: Start your presentation with something unexpected – a sudden blackout followed by a spotlight narrative, or an unexpected sound effect that relates to your cause.
17. Use of Scent: If the venue allows, use subtle scent diffusion that aligns with your theme (like the smell of pine for environmental causes) to create a multi-sensory experience.
18. Interactive Art Installation: Set up an art piece related to your cause that evolves as audience members contribute to it throughout the presentation, symbolizing collective impact.
19. Digital Mural: Create a live digital mural where audience members can text or tweet their thoughts or pledges, which appear in real-time during the presentation.
20. Silent Presentation: Begin your presentation in complete silence, using only visuals or sign language, to highlight issues like communication barriers or the plight of marginalized groups.
21. Documentary Style: Present your pitch as a mini-documentary, complete with interviews, narrations, and cinematic footage that tells the story of your cause.
22. Live Music Composition: Have a musician or a small ensemble create a live soundtrack that responds to the pitch, underscoring key moments with musical cues.
23. Mobile App Integration: Develop a simple app or web page where the audience can interact with your presentation in real-time, making choices or answering questions.
24. Role Reversal: Have someone from the audience temporarily ‘take over’ your organization in a role-playing scenario, making decisions or facing challenges your nonprofit addresses.
25. Reverse Pitch: Start with the solution and work backward to the problem, reversing the typical pitch format to pique curiosity and engage the audience differently.
26. Escape Room Concept: Design your presentation space like an escape room that symbolizes the challenges your nonprofit addresses, with clues and puzzles related to your mission.
27. Incorporate Performance Poetry: Use spoken word or slam poetry to convey your message in a powerful, emotionally resonant way.
28. Use of Drones: For a tech-savvy approach, use drones in a controlled environment to display visuals or deliver a symbolic item related to your cause.
29. 3D Mapping and Projection: Use 3D projection mapping to transform the space around you, immersing the audience in an environment that represents your cause.
30. Guerrilla Marketing Tactics: Prior to your pitch, use guerrilla marketing tactics around the venue or city to create buzz and anticipation for your presentation.

Also, you want to make sure that your presentation equipment is top notch. Check out my guide on selecting the best projectors for presentations and make your pitch shine.

Each of these ideas can create a memorable experience for your audience, but it’s important to ensure that they align well with the message of your nonprofit and enhance, rather than distract from, your core objectives.

Pitches For Nonprofit Ideas

1. Urban Greening Initiative

Mission: To transform urban spaces into green, sustainable environments through community-driven projects and education.

Pitch Deck Outline:

• Slide 1: Mission Statement
  • “Cultivating greener cities for a sustainable future.”
• Slide 2: Problem Statement
  • Discuss urban environmental issues like air pollution, lack of green spaces, and urban heat islands.
• Slide 3: Solution
  • Showcase urban greening projects like community gardens, vertical gardens, and green roofs.
• Slide 4: Impact to Date
  • Highlight successful projects and their impacts on communities and local ecosystems.
• Slide 5: Partnerships and Collaboration
  • Detail collaborations with local governments, schools, and other NGOs.
• Slide 6: Volunteer Engagement
  • Explain how the initiative engages volunteers and the benefits of participating.
• Slide 7: Financials
  • Outline budget requirements, funding sources, and spending efficiency.
• Slide 8: Future Goals
  • Discuss upcoming projects and long-term vision for expanding into new cities.
• Slide 9: Call to Action
  • Opportunities for involvement, donations, and partnerships.

2. Tech Education for Underprivileged Youth

Mission: To bridge the digital divide by providing accessible technology education to underprivileged children worldwide.

Pitch Deck Outline:

• Slide 1: Mission Statement
  • “Empowering the next generation with technology.”
• Slide 2: Problem Statement
  • Highlight the digital divide affecting underprivileged communities.
• Slide 3: Solution
  • Detail the educational programs offered, like coding camps, hardware donations, and mentorship.
• Slide 4: Program Impact
  • Provide statistics on learners’ outcomes, success stories, and future opportunities.
• Slide 5: Strategic Partnerships
  • Outline partnerships with tech companies, educational institutions, and community centers.
• Slide 6: Marketing and Outreach
  • How the organization raises awareness and recruits participants.
• Slide 7: Funding Model
  • Describe funding strategies, major donors, and grant support.
• Slide 8: Roadmap
  • Future plans for scaling up and reaching more communities.
• Slide 9: Call to Action
  • How to get involved as a volunteer, donor, or partner.

3. Clean Water Access Project

Mission: To improve health and wellbeing by providing clean water access to remote and underserved communities around the world.

Pitch Deck Outline:

• Slide 1: Mission Statement
  • “Delivering clean water, transforming lives.”
• Slide 2: Problem Statement
  • Discuss global water crisis facts and specific challenges faced by target communities.
• Slide 3: Solution
  • Present technologies and methods used to provide sustainable water solutions (e.g., wells, filtration systems).
• Slide 4: Success Stories
  • Highlight communities that have benefited from the projects.
• Slide 5: Collaborative Efforts
  • Explain partnerships with local authorities, international agencies, and other NGOs.
• Slide 6: Community Involvement
  • How the project ensures community ownership and long-term sustainability.
• Slide 7: Financial Overview
  • Detailed financial needs, how funds are used, and transparency practices.
• Slide 8: Expansion Plans
  • Goals for new projects and geographical expansion.
• Slide 9: Call to Action
  • Encourage donations, volunteer sign-ups, and corporate sponsorships.

Nonprofit Pitch Deck Wrap-Up

Creating a nonprofit pitch deck can be a challenging task, but with the right preparation and research, you can create an effective presentation that will help your organization achieve its goals.

The key to success is to create an organized and concise presentation that focuses on the key aspects of your organization and clearly conveys your message.

By following the tips outlined in this guide, you can create an effective pitch deck that will be well-received by potential partners and donors.

Additionally, having a clear understanding of how to structure and present your information will help make your presentations more memorable. You got this.

More Resources

Check my main pitch deck guide that helped clients win millions in funding:

Startup Pitch Deck Guide: How To Create A Pitch Deck For Investors (Template Incl)

It contains a carefully laid out bulletproof step-by-step guide that will help you convince your investors to give you that funding you always needed.

• Building each slide (including elevator pitch slide, financials slide, and more)
• Best startup pitch deck examples
• What investors want to hear
• What a pitch deck is
• What a pitch deck isn’t
• Best practices when creating a pitch presentation

Also, consider these resources:

And, don’t stop there, check these resources too:

• 10 best books for pitching
• Pitch Deck Mistakes