Alright, you’ve got a bold vision, a rock-solid team, and an idea that’s ready to shake up the industry. But to turn that vision into reality, you need a pitch that not only tells your story but also gets people to buy into it. That’s where this pitch deck template comes in.
I’m Viktor, a pitch deck expert, and a presentation expert. Over the past 13 years, I’ve helped businesses secure millions of $ in funding thanks to my approach and I’m sharing it here in this pitch deck guide.
We’re starting off with your story: how your team came together, the problem you’re tackling, and the solution that sets you apart. From there, we’ll guide you through everything—from market opportunities to financial projections—so you can present your startup’s potential with confidence.
Ready to build a pitch that opens doors? Let’s get started.
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14 Slide Architecture Pitch Deck Template
The above is is just a simplified pitch deck version for educational purposes. You can build one too, with the help of the Gamma app. It will help you build a starter deck, if you have little time and can deal with the lack of design, narrative and overall lack of “this is fundable – feeling”. Try it here.
Founders that are serious about getting the funding they need, opt in for a deck has industry specific content, superb narrative and award winning design like these ones below:
I can help you build that deck with my hands-off process in 7 days or less.
Book a free 30 minute call below if you’re serious about getting an investor ready deck, and we’ll discuss your needs in detail. I’ll help you design the deck, write the content, develop the narrative and flesh out the strategy with financials.
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1. Introduction
Slide 1: Title Slide
- Startup Logo: Display your startup’s logo prominently.
- Tagline: A catchy and concise statement that encapsulates what your startup is about.
- Date: The date of the presentation.
- Contact Information: Founder’s name, email, and phone number.
Slide 2: The Team’s Story
- Origin: Briefly narrate how the founders met and what inspired them to start this venture. Personal stories can create a memorable connection.
- Vision: What’s the big picture? Where do you see your startup in the next 10 years?
- Hook: Start with a compelling fact, story, or vision about the architecture industry that resonates with the problem you’re solving. For instance, “Did you know that 70% of urban buildings are inefficiently designed, leading to energy wastage?”
2. Problem Statement
Slide 3: The Big Problem
- Headline: A one-liner that clearly states the problem. E.g., “Inefficient Architectural Designs are Costing Cities Billions.”
- Supporting Data: Use statistics, graphs, or images that emphasize the magnitude and urgency of the problem. For instance, a graph showing rising energy costs due to poor architectural designs.
Slide 4: Real-world Implications
- Anecdotes: Share a brief story or testimonial from someone who faced the problem. This humanizes the issue.
- Visuals: Use images or short clips that depict the problem in real-world scenarios. For an architecture startup, this could be images of poorly designed buildings, wasted spaces, or inefficient energy use.
Slide 5: Why Now?
- Trends: Highlight current trends in the architecture industry that make this problem more pressing. For instance, the move towards green and sustainable buildings.
- Gap in the Market: Emphasize the lack of existing solutions that effectively address the problem.
3. Solution
Slide 6: Our Unique Solution
- Product/Service Overview: A brief description of what your startup offers. If it’s a product, perhaps a prototype or mockup image. If it’s a service, a flowchart or process diagram could be useful.
- Unique Value Proposition (UVP): Clearly state what sets your solution apart from others. E.g., “Our AI-powered design tool ensures maximum energy efficiency in every building plan.”
Slide 7: Benefits
- Features vs. Benefits: While features are important, focus on the benefits. For instance, instead of saying “Our tool uses AI algorithms,” say “Our tool reduces energy costs by up to 40% for building owners.”
- Visual Proof: Show before-and-after scenarios, testimonials, or case studies that demonstrate the effectiveness of your solution.
Slide 8: Demo/Prototype (if available)
- Live Demo: If feasible, a short live demonstration of your product or service can be powerful. This could be a walkthrough of a software tool or a virtual tour of a building designed using your methods.
- Video: If a live demo isn’t possible, a well-produced video can also effectively showcase your solution.
Remember, the key is to be concise yet compelling. Each slide should have a clear message and not be overloaded with information. The visuals and narratives should complement each other to create a cohesive story.
4. Market Opportunity
Slide 9: Defining the Market
- Target Audience: Describe the primary users or buyers of your solution. For an architecture startup, this could be real estate developers, city planners, or individual homeowners.
- Market Size: Use data to show the potential number of users or buyers in your target market.
Slide 10: Market Segmentation
- TAM, SAM, and SOM:
- TAM (Total Addressable Market): The total market demand for your product or service. E.g., “All real estate developments globally.”
- SAM (Serviceable Available Market): The segment of the TAM you can serve, considering current geographical and logistical constraints. E.g., “Real estate developments in North America.”
- SOM (Serviceable Obtainable Market): The portion of the SAM you can realistically capture in the short term. E.g., “Real estate developments in the Pacific Northwest.”
- Visual Representation: Use a funnel or pie chart to visually represent TAM, SAM, and SOM.
Slide 11: Market Growth & Trends
- Growth Rate: Highlight the growth rate of the architecture industry or the specific segment you’re targeting. This could be in terms of revenue, number of projects, or any other relevant metric.
- Emerging Trends: Discuss current and upcoming trends in the architecture world. For instance, the increasing demand for sustainable designs, smart buildings, or modular construction.
5. Business Model
Slide 12: Revenue Streams
- Primary Revenue: Detail the main way your startup plans to make money. This could be through selling software licenses, consulting services, design projects, etc.
- Secondary Revenue: Mention any additional ways you plan to generate income, such as premium services, training, or partnerships.
Slide 13: Pricing Strategy
- Pricing Model: Explain how you’ve structured your pricing. This could be a subscription model, one-time fee, freemium model, etc.
- Value Proposition: Justify your pricing by emphasizing the value customers will receive. E.g., “Our design tool saves developers up to 20% in construction costs.”
Slide 14: Sales & Distribution
- Sales Channels: Describe how you plan to sell your product or service. This could be through a direct sales team, online platforms, partnerships, or retail outlets.
- Distribution: If applicable, explain how you’ll deliver your product or service to customers. For a software tool, this could be through cloud access. For consulting or design services, it could be through on-site visits or virtual consultations.
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6. Go-to-Market Strategy
Slide 15: Launch Plan
- Phases: Break down the launch into phases, such as beta testing, soft launch, and full launch.
- Timeline: Provide a timeline for each phase, highlighting key milestones.
Slide 16: Marketing & Promotion
- Channels: List the primary marketing channels you’ll use, such as social media, content marketing, trade shows, or paid advertising.
- Key Messages: Highlight the main messages you’ll communicate to your target audience. E.g., “Revolutionizing architectural design for the modern world.”
Slide 17: Partnerships & Collaborations
- Strategic Partners: Mention any companies or organizations you plan to collaborate with to enhance your market entry.
- Benefits: Describe the mutual benefits of these partnerships. E.g., “Partnering with XYZ construction firm to integrate our designs into their projects.”
7. Traction
Slide 18: Milestones Achieved
- Timeline: Create a timeline showcasing the significant milestones your startup has achieved since its inception. This could include product development stages, beta launches, first sales, partnerships formed, etc.
- Testimonials: If you have positive feedback from early users or partners, showcase a few select quotes. This provides social proof of your product’s value.
Slide 19: Growth Metrics
- Key Metrics: Highlight the most important metrics that demonstrate your startup’s growth and potential. This could be the number of users, revenue growth, user engagement rates, etc.
- Graphs & Charts: Use visual representations to show growth over time. For instance, a line graph showing monthly user acquisition or a bar chart depicting quarterly revenue.
Slide 20: Case Studies
- Success Stories: If you’ve had particularly successful implementations of your solution, detail them in a case study format. Describe the problem, the solution you provided, and the results.
- Visuals: Use before-and-after photos, diagrams, or other visuals to emphasize the impact of your solution.
8. Competitive Landscape
Slide 21: Competitor Overview
- List of Competitors: Identify the main players in your market segment. Briefly describe their solutions and market positioning.
- Your Differentiation: Highlight what sets your startup apart from each competitor. This could be a unique feature, pricing advantage, better user experience, etc.
Slide 22: Competitive Matrix
- Features vs. Competitors: Create a matrix or table that compares the features or benefits of your solution against those of your main competitors.
- Visual Highlight: Use icons, colors, or symbols to emphasize areas where your solution outshines the competition.
Slide 23: Market Position
- Positioning Statement: Craft a concise statement that encapsulates your startup’s unique position in the market. E.g., “The only architectural design tool that combines AI optimization with sustainable practices.”
- Visual Representation: Consider using a positioning map or bubble chart to visually represent where your startup stands in relation to competitors based on two key dimensions (e.g., price vs. innovation).
9. Financial Projections
Slide 24: Revenue Projections
- Future Revenue: Provide a forecast of your expected revenue for the next 3-5 years. Base this on realistic assumptions about market capture, pricing, and growth rates.
- Graphical Representation: Use line or bar graphs to visually depict projected revenue growth over time.
Slide 25: Expense Breakdown
- Major Expenses: List the primary areas where you expect to incur expenses, such as product development, marketing, salaries, etc.
- Pie Chart: Use a pie chart to show the distribution of expenses, giving investors a clear picture of where funds are allocated.
Slide 26: Profit & Loss Forecast
- Net Profit: Subtract projected expenses from projected revenue to provide a forecast of net profit over the next 3-5 years.
- Visuals: Consider using a stacked bar chart to show revenue, expenses, and net profit side by side for each year.
10. Ask
Slide 27: Funding Request
- Amount: Clearly state the amount of funding you’re seeking.
- Use of Funds: Break down how you plan to allocate the funds. For instance, 40% for product development, 30% for marketing, 20% for hiring, and 10% for operational costs.
- Visual Representation: Consider using a pie chart or a segmented bar graph to visually depict the allocation of funds.
Slide 28: Investment Terms
- Equity Offer: Specify the percentage of equity you’re offering in exchange for the investment.
- Valuation: Indicate your startup’s pre-money valuation, which justifies the equity offer.
- Other Terms: Mention any other pertinent terms, such as vesting schedules, anti-dilution provisions, or investor rights.
Slide 29: Exit Strategy
- Potential Exits: Outline potential exit strategies for investors, such as an acquisition by a larger company, an initial public offering (IPO), or a buyback of shares.
- Timeline: Provide a rough estimate of when you anticipate these exit opportunities might occur.
11. Team
Slide 30: Founders & Key Members
- Photos & Titles: Include photos of the founders and key team members, accompanied by their titles or roles.
- Brief Bios: For each member, provide a concise bio highlighting relevant experience, skills, and past successes. This can help build credibility and show that the team has the expertise to execute the business plan.
Slide 31: Advisory Board & Partners
- Advisors: If you have an advisory board or notable advisors, list them with their credentials and how they’re assisting the startup.
- Strategic Partners: Highlight any significant partnerships or collaborations that bolster your startup’s credibility and potential for success.
Slide 32: Team Culture & Values
- Mission Statement: Reiterate your startup’s mission and how it aligns with the team’s values.
- Culture Highlights: Share insights into your team’s culture, such as team-building activities, commitment to diversity, or community involvement. This can help investors get a sense of the company’s ethos and working environment.
12. Vision & Future Plans
Slide 33: Long-term Vision
- Future Goals: Describe where you see your startup in the next 5-10 years. This could include market dominance, expansion plans, or product evolution.
- Impact: Emphasize the broader impact you hope to achieve, such as transforming the architectural landscape or promoting sustainable urban development.
Slide 34: Roadmap
- Milestones: Outline the key milestones you aim to achieve in the next 3-5 years. This could encompass product launches, market expansions, or user acquisition targets.
- Visual Timeline: Use a visual timeline or roadmap graphic to depict these milestones chronologically.
Slide 35: Challenges & Contingencies
- Anticipated Challenges: Acknowledge potential challenges or risks your startup might face, such as regulatory hurdles, market shifts, or technological advancements.
- Mitigation Plans: Briefly describe how you plan to address or mitigate these challenges, showing investors that you’re forward-thinking and prepared.
3. Closing/Thank You
Slide 36: Gratitude & Next Steps
- Thank You: Express your gratitude for the investors’ time and consideration. A sincere thank you can leave a lasting impression.
- Next Steps: Clearly outline the next steps in the process. This could be scheduling a follow-up meeting, providing a product demo, or sharing additional documentation.
- Contact Information: Reiterate the best ways to reach out to you, including email, phone number, and any other relevant contact details.
14. Appendix (Optional)
Slide 37: Additional Data & Research
- Deep Dive: This is where you can provide more in-depth data, research, or analysis that supports your pitch but wasn’t essential for the main presentation. It’s meant for investors who want to delve deeper.
- Sources: Cite any external sources, studies, or research you referenced throughout the pitch. This adds credibility to your claims.
Slide 38: Product Details
- Technical Specs: If relevant, provide more detailed technical specifications or features of your product or service.
- User Feedback: Share more detailed testimonials or user feedback that didn’t make it into the main presentation.
Slide 39: FAQ
- Common Questions: Anticipate questions investors might have and provide answers. This shows you’re well-prepared and have thought through various aspects of your business.
- Clarifications: Address any common misconceptions or points of confusion about your startup.
Slide 40: Additional Financials
- Detailed Breakdown: If investors want to see a more detailed breakdown of your financials, this is where you can provide it. This could include monthly cash flow statements, capital expenditure details, or more granular revenue sources.
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Last Words
Let’s bring it all together:
So, you’ve laid out the vision, introduced the team, highlighted the problem, and presented your solution with clarity and confidence. With this pitch deck template, you’ve got everything you need to tell your story in a way that resonates with investors and stakeholders.
Remember, this isn’t just about showing what you’ve built—it’s about showcasing the potential of what’s to come. You’ve got a strong foundation, and now it’s time to take it to the next level.
Thanks for taking the time to work through this. You’re ready to deliver a pitch that not only informs but inspires. Now, go out there and make your vision a reality.
You’ve got this—let’s make it happen.
But if you don’t got it:
Join hundreds of successful entrepreneurs who’ve transformed their pitch decks with my help.
Let me develop an investor ready deck by using my hands-off approach, which includes: market research, copy, design, financials, narrative and strategy.
One week turnaround time.
The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.
If you want to really dive into the world of pitch decks, check out our complete collection of pitch deck guides, pitch deck outlines and pitch deck examples. Got a pressing issue? Check out our forum and post your questions there.
For more guidance, check out my architecture pitch deck guide and my architecture pitch deck examples, and architecture pitch deck template.
