NFT Marketplace Pitch Deck Case Study

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Viktor

Presentation and Pitch Expert. Ex Advertising.

$100mill In Funding. Bald Since 2010.

The NFT (Non-Fungible Token) market has experienced exponential growth, becoming a multi-billion dollar industry. According to Statista, the total market capitalization of the NFT space is projected to reach $231 billion by 2030. This lucrative sector is attracting significant investments as businesses and individuals seek to tokenize digital assets, creating new opportunities for revenue generation through innovative trading platforms like Eesee.

The Problem

  • Design: The original pitch deck had a cluttered and inconsistent design, making it difficult for potential investors to grasp the key points quickly.
  • Copy: The content was verbose and lacked clarity, failing to convey the unique value proposition of Eesee effectively.
  • Research: There was insufficient market analysis and supporting data to validate the business model and market potential.
  • Narrative: The storyline was disjointed, with no clear flow or compelling narrative to engage the audience.
  • Financials: The financial projections were unclear and lacked detailed breakdowns, causing potential investors to question the viability of the business.

Our Approach and Solution

Design: We revamped the design to be sleek and professional, ensuring consistency in typography, color schemes, and layout. High-quality visuals and infographics were incorporated to highlight key information.

Copy: The copy was streamlined and made more compelling, with clear, concise language that effectively communicated Eesee’s unique selling points.

Research: Extensive market research was conducted to provide robust data and statistics, strengthening the pitch with credible evidence.

Narrative: We crafted a coherent and engaging narrative that seamlessly guided the audience through Eesee’s story, mission, and vision.

Financials: Detailed financial models and projections were developed, with transparent breakdowns and realistic assumptions to build investor confidence.

Strategy: We devised a strategic roadmap that outlined clear milestones and growth strategies, demonstrating a well-thought-out plan for scaling the business.

Overview of the Work Done

Design

  • Before: The original slides were text-heavy with inconsistent font usage and lackluster visuals.
  • After: The redesigned deck featured a clean, modern aesthetic with consistent branding. For example, we used sleek icons and infographics to represent the tokenomics and market analysis sections, making the information more accessible and visually appealing.

Copy

  • Before: The pitch deck had lengthy paragraphs that were difficult to read and did not effectively communicate the business value.
  • After: We rephrased the content into succinct, impactful statements. For instance, the problem section was rewritten to clearly outline the liquidity issues and technical barriers in the NFT market, immediately resonating with the audience.

Research

  • Before: The deck lacked detailed market insights and statistical backing.
  • After: We integrated comprehensive market research, including data such as “The global e-commerce turnover is projected to reach $6.5 trillion in 2023, making the NFT market a significant opportunity within this space.” This data was visually presented through charts and graphs to enhance credibility.

Narrative

  • Before: The pitch lacked a coherent storyline, jumping between points without a logical flow.
  • After: We structured the narrative to build a compelling story. Starting with the problem, followed by the innovative solution Eesee offers, and culminating in a strong call to action for investors. The storyline was enhanced with real-life examples and success stories.

Financials

  • Before: Financial data was presented in a vague and unstructured manner.
  • After: We created detailed financial projections, including revenue models, cost breakdowns, and funding requirements. For example, we used a table to clearly show the expected yearly revenue of $36 billion and how half of this will be paid annually to users as rewards, illustrating the platform’s profitability and sustainability.

Strategy

  • Before: The strategic plan was not clearly outlined, leaving investors unsure of the company’s future direction.
  • After: We provided a clear and actionable strategy roadmap, outlining key milestones such as platform launch, user acquisition targets, and plans for tokenizing real property. This strategic plan was visually represented through a timeline, making it easy for investors to understand the growth trajectory.

Conclusion

By addressing the initial shortcomings in design, copy, research, narrative, financials, and strategy, we transformed Eesee’s pitch deck into a powerful tool that effectively communicates the platform’s value proposition and potential for success. This comprehensive approach not only enhances the presentation but also positions us as a premium service provider capable of delivering end-to-end solutions for any industry-specific pitch deck development.

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