You’ve built the next big thing in LegalTech, but when it comes to getting law firms to open their wallets, it feels like you’re speaking Latin in a courtroom. It’s not that your product isn’t great—let’s be honest, it probably is—it’s just that your pitch deck might be as dry as a courtroom transcript.
I’m Viktor, a pitch deck expert, and a presentation expert. Over the past 13 years, I’ve helped businesses secure millions of $ in funding thanks to my approach and I’m sharing it here in this pitch deck guide.
So if you’re ready to ditch the boring slides and finally get those law firms excited about what you’ve got to offer, you’re in the right place. This guide is your blueprint to creating a LegalTech SaaS pitch deck that cuts through the jargon and makes a real impact.
Let’s make those lawyers fall in love with your SaaS.
Shall we?
Pushing Case Studies Like Pushing Code: Check out our case study on how we helped a SaaS platform for HR develop a pitch deck to raise funding for their next round.
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15 Slide Legaltech SaaS Pitch Deck Template
The above is is just a simplified pitch deck version for educational purposes. You can build one too, with the help of the Gamma app. It will help you build a starter deck, if you have little time and can deal with the lack of design, narrative and overall lack of “this is fundable – feeling”. Try it here.
Founders that are serious about getting the funding they need, opt in for a deck has industry specific content, superb narrative and award winning design like these ones below:
I can help you build that deck with my hands-off process in 7 days or less.
Book a free 30 minute call below if you’re serious about getting an investor ready deck, and we’ll discuss your needs in detail. I’ll help you design the deck, write the content, develop the narrative and flesh out the strategy with financials.
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1. Elevator Pitch Slide
Title: LegalTech SaaS Solution – Revolutionizing Legal Practices
Content:
- Pitch: “Our LegalTech SaaS platform automates legal document management and compliance tracking for law firms, reducing administrative burdens by 40% and increasing billable hours.”
- Tagline: “Automate, Manage, Succeed.”
2. Investment Highlights
Sections:
- Market Opportunity
- Point: Market Size
- Detail: The legal technology market is projected to reach $25 billion by 2025, with increasing adoption driven by the need for efficiency and compliance.
- Product Strength
- Point: Product Features
- Detail: Our platform features AI-powered document analysis, compliance tracking, and seamless integration with existing legal practice management systems. We hold two pending patents for our innovative AI algorithms.
- Proven Traction
- Point: User and Customer Base
- Detail: In just two years, we’ve acquired over 10,000 users, generated a $5 million annual recurring revenue (ARR), and maintain a 4.9-star average rating from our satisfied customers.
- Experienced Team
- Point: Team Background
- Detail: Our team comprises legal and SaaS industry veterans, including former executives from top law firms and tech companies like Google and Microsoft.
- Financial Projections
- Point: Future Revenue
- Detail: We project a $50 million ARR by 2027, capturing 5% of the market share with a 60% gross margin.
- Funding and Investment Terms
- Point: Current Funding Round
- Detail: We are raising a $5 million Series A round using a SAFE (Simple Agreement for Future Equity) with a 20% discount and a $30 million valuation cap. We have already secured $2 million in commitments.
3. Target Market
Content:
- Total Addressable Market (TAM): $25 billion global market for legal technology solutions.
- Serviceable Available Market (SAM): $10 billion market in the US for mid-sized and large law firms.
- Serviceable Obtainable Market (SOM): Targeting $500 million in market potential within the next five years through strategic partnerships and direct sales.
Key Segments:
- Mid-sized Law Firms: Seeking efficiency and reduced administrative workload.
- Large Law Firms: Focused on compliance and risk management.
- Corporate Legal Departments: Needing streamlined document management and tracking.
4. Problem and Impact
Content:
Problems Faced by Law Firms:
- Administrative Burden: Lawyers spend up to 40% of their time on non-billable administrative tasks.
- Compliance Risks: Difficulty in tracking regulatory changes and maintaining compliance.
- Inefficient Document Management: Time-consuming and error-prone manual processes.
Broader Impact if Left Unresolved:
- Reduced Billable Hours: Less time for high-value legal work.
- Increased Risk of Non-compliance: Leading to potential legal penalties and reputation damage.
- Operational Inefficiency: Higher operational costs and lower client satisfaction.
Visual Aids:
- Infographic showing time spent on administrative tasks.
- Chart highlighting the rise in compliance-related penalties over recent years.
- Diagram comparing manual vs. automated document management processes.
5. The Opportunity/Gap
Content:
Market Analysis:
- Growth Drivers: Increasing demand for automation, regulatory complexity, and the push for digital transformation in legal services.
- Current Solutions: Existing tools are either too generic or lack comprehensive AI capabilities tailored for legal practices.
Illustrating the Gap:
- Lack of Integration: Many firms use disparate systems that don’t communicate, leading to inefficiencies.
- Scalability Issues: Existing solutions do not scale well with the growing needs of law firms.
- User Experience: Current products often have a steep learning curve and poor user interfaces.
Visual Aids:
- Competitive landscape matrix showing gaps in existing solutions.
- Case study highlighting inefficiencies of current market leaders.
- Bar chart of the projected growth in the LegalTech market.
6. Unique Solution
Content:
Technology and Uniqueness:
- AI-Powered Automation: Our platform uses advanced AI to automate document analysis, saving time and reducing errors.
- Compliance Tracking: Real-time updates on regulatory changes and automated compliance checks ensure law firms stay ahead of legal requirements.
- Seamless Integration: Our solution integrates with major legal practice management systems, providing a unified platform for all legal processes.
Customer Benefits:
- For Law Firms:
- Increased Efficiency: Automate routine tasks, allowing lawyers to focus on billable work.
- Reduced Compliance Risks: Automated tracking and alerts for regulatory changes.
- Enhanced Client Satisfaction: Faster turnaround times and reduced errors.
- For Legal Professionals:
- Time-Saving: Significant reduction in time spent on administrative tasks.
- Better Work Management: Streamlined processes lead to improved workflow and productivity.
- Financial Savings: Lower operational costs due to automation and efficiency.
Visual Aids:
- Flowchart of how the AI-powered document analysis works.
- Before-and-after case studies showing efficiency gains.
- Testimonials from satisfied users highlighting the benefits.
7. How It Works and Plain Vanilla
Content:
How the Solution Works:
- For Users:
- Step 1: Upload Documents – AI analyzes and categorizes.
- Step 2: Compliance Tracking – Automated alerts and updates.
- Step 3: Manage and Retrieve – Easy access to all documents and compliance status.
- For IT Integration:
- Step 1: API Integration – Seamless connection with existing systems.
- Step 2: Data Migration – Smooth transition from legacy systems.
- Step 3: Continuous Support – Ongoing technical support and updates.
Visual Aids:
- Screenshots of the user interface demonstrating each step.
- Diagram of API integration with popular legal software.
- Customer journey map showing the user experience from onboarding to daily use.
8. Competitor Analysis
Content:
Competitive Landscape:
- Competitor 1: Known for document management but lacks AI capabilities.
- Competitor 2: Strong in compliance tracking but poor user interface.
Your Unique Positioning:
- AI Integration: First to market with comprehensive AI-powered solutions.
- User Experience: Superior user interface designed for ease of use.
- Scalability: Robust architecture that grows with the firm’s needs.
Visual Aids:
- Competitive matrix highlighting your strengths.
- Comparison table of features and user ratings.
- Testimonials from customers who switched from competitors.
9. Business Model
Content:
Revenue Streams:
- Subscription-Based Model: Monthly or annual subscriptions with tiered pricing based on the number of users and additional features.
- Average Annual Subscription Cost: $1,200 per user.
- Additional Revenue Streams: Consulting services for implementation, training, and premium support packages.
Example Breakdown:
- Customer Pays: $1,200 per year.
- Revenue per Customer: $1,200
- Projected Customer Base: 10,000 users by 2025.
Visual Aids:
- Revenue model diagram.
- Financial projections chart.
- Example pricing tiers and features.
10. Growth Strategy (GTM)
Content:
Vision and Strategies:
- User Acquisition:
- SEO and Content Marketing: Attract organic traffic through targeted content and search optimization.
- Partnerships: Collaborate with legal associations for brand visibility.
- Direct Sales: Targeted outreach to mid-sized and large law firms.
- User Retention:
- Customer Success Programs: Dedicated account managers and support teams.
- Community Engagement: Online forums and regular webinars for users.
- Product Development: Continuous improvement based on user feedback.
Visual Aids:
- Marketing funnel showing acquisition strategies.
- Customer success journey map.
- Roadmap of upcoming product features and improvements.
11. Traction
Content:
Growth Metrics:
- Users: 5,000 (2023) > 15,000 (2024)
- Revenue: $2M ARR (2023) > $10M ARR (2024)
- Customer Ratings: 4.9-star average rating from over 1,000 reviews.
Key Achievements:
- Major Clients: Signed contracts with 50+ mid-sized law firms.
- Partnerships: Established integration partnerships with top legal software providers.
- Awards: Received LegalTech Innovation Award 2023.
Visual Aids:
- Growth charts for users and revenue.
- Testimonials and case studies from key clients.
- Logos of major clients and partners.
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12. Team and Partnerships
Content:
Team Background:
- John Doe, CEO: Former VP at Major Legal Tech Company with 20 years of industry experience.
- Jane Smith, CTO: 10 years of experience in AI and machine learning, previously at Google.
- Sarah Johnson, CMO: Expert in SaaS marketing, formerly at Microsoft.
Partnerships:
- Existing: Integration with leading legal software providers like Clio and LexisNexis.
- Potential: Negotiations underway with additional major legal tech firms and bar associations.
13. Funding and Financials
Content:
Financial Needs:
- Current Funding Round: $5 million Series A
- Investment Terms: SAFE with 20% discount, $30 million valuation cap
- Committed Funds: $2 million already secured
Financial Projections:
- Revenue Projections:
- 2023: $2 million ARR
- 2024: $10 million ARR
- 2025: $25 million ARR
- 2026: $40 million ARR
- 2027: $50 million ARR
- Expense Breakdown:
- Product Development: 40%
- Marketing and Sales: 30%
- Operational Costs: 20%
- Miscellaneous/Reserve: 10%
Funding Usage:
- Product Development: Enhancing AI capabilities, expanding features, and improving integration.
- Market Expansion: Targeted marketing campaigns, expanding sales team, and international market entry.
- Team Growth: Hiring key personnel in development, sales, and customer support.
Visual Aids:
- Financial projections chart.
- Pie chart showing funding usage.
- Timeline of financial milestones and funding stages.
14. The Ask
Content:
Investment Request:
- Total Raise: $5 million Series A round.
- Purpose: Scale product development, expand market reach, and accelerate growth.
- Funding Status: $2 million committed, $3 million remaining.
Specific Requests:
- Investment Terms: SAFE with 20% discount and $30 million valuation cap.
- Timeline: Funding needed within the next 6 months to capitalize on market momentum and meet growth targets.
Visual Aids:
- Summary slide with key investment highlights.
- Contact details for follow-up discussions.
- Visual timeline of fundraising and subsequent growth stages.
15. Closing and Contact Information
Content:
Summary:
- Reiteration: Summarize the core value proposition, market opportunity, and why the time is right for investment.
- Call to Action: Encourage potential investors to join in revolutionizing the legal industry with your innovative SaaS solution.
Contact Information:
- Primary Contact: John Doe, CEO
- Email: [email protected]
- Phone: (123) 456-7890
- Website: www.legaltech.com
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Last Words
Alright, you’ve made it this far. You’ve got the blueprint, the insights, and the know-how to craft a pitch deck that doesn’t just present your LegalTech SaaS—it sells it. You’re not just another startup trying to make it; you’re the solution to a problem law firms didn’t even know they had until now.
But here’s the deal: a great pitch deck is only as good as the story you tell with it. So, take what you’ve learned, add your personal touch, and go out there and show those firms why they can’t afford to pass on what you’re offering.
Remember, it’s not just about showing them the features; it’s about making them see the value. It’s about making them think, “Why haven’t we been using this all along?”
So, take a deep breath, hit save, and get ready to wow them. You’ve got this.
And if you need a little extra help, well, you know where to find me.
Cheers to making your LegalTech SaaS the next big thing. Now go close that deal. You got this!
But if you don’t got it:
Join hundreds of successful entrepreneurs who’ve transformed their pitch decks with my help.
Let me develop an investor ready deck by using my hands-off approach, which includes: market research, copy, design, financials, narrative and strategy.
One week turnaround time.
The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.
If you want to really dive into the world of pitch decks, check out our complete collection of pitch deck guides, pitch deck outlines and pitch deck examples. Got a pressing issue? Check out our forum and post your questions there.
For more guidance, check out my SaaS pitch deck guide and my other resources:
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