Let’s get started by cooking up something special. You’re here because you have a vision for a show that’s both entertaining and educational—a show that takes the fear out of the kitchen and turns culinary disasters into triumphs. But to bring that vision to life, you need a pitch deck that captures the essence of your idea and makes it irresistible to networks and producers. That’s where this pitch deck template comes in.
I’m Viktor, a pitch deck expert, and a presentation expert. Over the past 13 years, I’ve helped businesses secure millions of $ in funding thanks to my approach and I’m sharing it here in this pitch deck guide.
This template is specifically designed for unscripted cooking shows like “Culinary Conquests,” where the focus is on relatable, lighthearted content that connects with viewers who might not see themselves as natural chefs. It’s not just about presenting your show; it’s about building a narrative that highlights your unique concept, engages your target audience, and showcases the fun and transformation that’s at the heart of your idea.
Whether you’re focusing on the relatable struggles of your participants, the guidance of charismatic chefs, or the joy of turning kitchen nightmares into culinary dreams, this template is here to help you craft a pitch that’s as fun and engaging as your show.
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8 Slide Cooking Show Pitch Deck Template
The above is is just a simplified pitch deck version for educational purposes. You can build one too, with the help of the Gamma app. It will help you build a starter deck, if you have little time and can deal with the lack of design, narrative and overall lack of “this is fundable – feeling”. Try it here.
Founders that are serious about getting the funding they need, opt in for a deck has industry specific content, superb narrative and award winning design like these ones below:
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1. Cover Slide
- Show Title: “Culinary Conquests”
- Tagline: “Turning Kitchen Nightmares into Culinary Dreams”
- Image: A visually engaging and humorous contrast, showing a chaotic kitchen scene with both culinary disasters and unexpected successes. Think of a person looking bewildered at a burnt cake while another triumphantly holds up a perfect pie. The imagery should be light-hearted, reflecting the show’s fun and educational nature.
2. Concept Overview
- Description: “Culinary Conquests” is a heartwarming and entertaining unscripted cooking show designed specifically for individuals who find cooking challenging. Each episode features a new participant with a notorious history of kitchen fails, who will embark on a culinary transformation journey. Under the guidance of charismatic chefs and culinary experts, these kitchen novices will learn the basics of cooking, explore simple yet delicious recipes, and overcome their cooking fears and mishaps.
- Unique Selling Point: Unlike typical cooking shows that cater to food enthusiasts or skilled cooks, “Culinary Conquests” is tailored for those who feel lost in the kitchen. It’s a show that celebrates learning from mistakes and transforming kitchen disasters into success stories. The emphasis is on practical cooking skills, easy-to-follow recipes, and building confidence in the kitchen.
3. Target Audience
- Demographics: The primary audience ranges from young adults to middle-aged viewers, both male and female, who have either limited cooking skills or a desire to start learning. This includes college students, young professionals living on their own for the first time, and parents looking to prepare home-cooked meals for their families.
- Psychographics: The show appeals to individuals who enjoy lighthearted, reality-based entertainment. They are likely to be viewers who appreciate transformation stories, relatable content, and have a keen interest in self-improvement and learning new life skills.
- Why This Appeals: This show fills a unique niche in the cooking show genre by addressing the struggles of inexperienced cooks. It offers an engaging mix of education, entertainment, and relatability, making cooking accessible to everyone.
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4. Show Format
- Episode Structure: Each 45-minute episode is divided into segments:
- Introduction: Introducing the participant, showcasing their cooking background and past kitchen disasters.
- Challenge: The participant is presented with a common cooking challenge to highlight their current skills.
- Teaching Segment: Expert chefs provide hands-on cooking lessons covering basics, techniques, and easy recipes tailored to the participant’s skill level and interests.
- Final Cook-off: The participant prepares a meal incorporating their new skills, aiming to overcome their initial challenge.
- Duration of Episodes: Approximately 45 minutes each.
- Season Structure: A 10-episode season, with each episode featuring a new participant and unique culinary challenges.
5. Host and Guest Chefs
- Host: The show will be hosted by [Host Name], known for their charismatic personality and culinary expertise. The host will guide the show’s narrative, engage with the participants and chefs, and add a touch of humor and warmth to the learning experience.
- Guest Chefs: Each episode will feature a different guest chef, selected for their culinary skills and ability to teach effectively and empathetically. These chefs will come from diverse culinary backgrounds, ranging from pastry chefs to ethnic cuisine experts, offering a wide array of cooking styles and techniques.
- Role of Chefs: The guest chefs will mentor the participants, offering personalized guidance, demonstrating cooking techniques, and providing encouragement. They will also share personal anecdotes and professional tips, making the learning experience relatable and enriching.
6. Participants’ Journey
- Selection Criteria: Participants will be chosen based on their cooking challenges, enthusiasm to learn, and the potential for an engaging and transformative journey. Auditions will be held, or submissions accepted, where potential participants share their cooking stories and why they wish to be on the show.
- Transformation Journey: Participants will embark on a culinary journey, starting from their current skill level. The focus will be on overcoming specific cooking challenges, learning basic skills, understanding ingredients, and gaining confidence in the kitchen.
- Special Segments: Each episode will feature segments like ‘Quick Tips’, where chefs share handy kitchen hacks, and ‘Recipe Rescue’, where common cooking mistakes are fixed, adding educational value for both the participant and the audience.
7. Educational Aspect
- Cooking Basics and Techniques: The show will emphasize teaching fundamental cooking techniques, such as knife skills, seasoning, and basic cooking methods. These skills will be taught in an easy-to-understand and apply manner, making them accessible to beginners.
- Recipes for Beginners: Recipes featured in the show will be simple, affordable, and easy to replicate at home. They will cater to a wide range of tastes and dietary needs, encouraging viewers to try them out.
- Integration of Tips and Tricks: Throughout each episode, practical tips, kitchen hacks, and food facts will be shared, enriching the viewers’ knowledge and making cooking less intimidating and more enjoyable.
8. Production Details
- Location(s) of Filming: The show will primarily be filmed in a studio kitchen designed to feel warm and inviting. This controlled environment allows for high-quality filming and sound recording. Occasionally, episodes may feature outdoor segments or visit the home kitchens of participants for a more personal touch.
- Set Design: The kitchen set will be modern yet relatable, equipped with standard cooking tools and appliances. It will be designed to facilitate easy filming and interaction between the host, chefs, and participants.
- Production Timeline and Schedule: Production is planned to span over six months, with two weeks dedicated to filming each episode. This schedule allows for sufficient time for participant selection, chef coordination, and post-production editing.
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Last Words
It’s time to take the leap! Start creating your own cooking show pitch deck now. Use our comprehensive outline as your guide to bring your culinary vision to life and captivate the hearts of TV producers.
With the cooking show pitch deck outline, you have the power to effectively communicate your unique cooking style, personal story, and show format in a way that is both engaging and professional.
Envision your cooking show idea transforming from a mere concept into an engaging, irresistible pitch, ready to catch the eye of television networks. Your dream cooking show is just a pitch deck away.
Don’t wait any longer! Grab the cooking show pitch deck outline today and start sizzling your way into the hearts of viewers and producers alike. Your journey to television stardom begins here! You got this!
But if you don’t got it:
Join hundreds of successful entrepreneurs who’ve transformed their pitch decks with my help.
Let me develop an investor ready deck by using my hands-off approach, which includes: market research, copy, design, financials, narrative and strategy.
One week turnaround time.
The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.
I’m Viktor, a pitch deck expert, and a presentation expert. Over the past 13 years, I’ve helped businesses secure millions of $ in funding thanks to my approach and I’m sharing it here in this pitch deck guide.
For more guidance, check out my tv show pitch deck guide and my other templates:
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