You might not realize this, but the pitch you give in your job interview isn’t all that different from what you’ll be expected to deliver when running for office, or even creating a campaign pitch as a part of your job description. A campaign pitch is just like any other pitch—it needs to be well-rehearsed … Read more
When there is a sharp increase in competition in almost every industry, the importance of an advertising pitch becomes more and more evident. To have a successful advertising pitch, the most crucial part is knowing how to create one, and this article will outline a 7-step guide on how to create an advertising pitch. So, … Read more
If you can explain your idea in one sentence and have it trigger the “unicorn feeling”, it’s worth an investment. This statement should be the golden rule when creating solid pitch decks. Unfortunately, it’s not. This is why I’m posting this guide. I’ve seen too many mediocre decks that use fluff and vanity metrics to … Read more
Put your current position in the blanks: Are you going to be a _______ for the rest of your life OR, you strive to become the person who needs a team of_______, to build his side business aka THE DREAM LIFE? If you’re thinking about contributing to something bigger than just the menial tasks your … Read more
Google Chrome Tab Groups is the most underrated organizational tool. It’s free, It’s simple to use, and extremely flexible. We spend about a third of our day working through them and counting on them to help us be more efficient and effective. Yet, we don’t realize the potential that groups offer. How Do We Organize … Read more
Here’s the situation. You’re applying for a job online. You send the CV with a proper cover letter, and… nothing happens. 20 CVs sent later, still nothing. You check one of the ads. It’s closed. The other job ad you applied for? You visit your LinkedIn and notice one of your connections got it. Finally, … Read more
Imagine the following: You just defined a set of 100 keywords and you’re ready to put them through a content production system that will write content based on those keywords and will help you up-rank your site. Then, you put your keywords in a sheet and forget them for two months. You go on with … Read more
If you REALLY want to find great clients through B2B lead generation then buy their products, use them, deconstruct them, find what’s wrong or what can be improved, and approach the owners with your findings. If your findings are actionable and useful, only crazy people would say no. And If they do say no, you … Read more
Before I go into explaining this ridiculously easy competitor analysis framework, I want to give you some background. Since I was single-digit years old, I wanted to know how things worked inside out. What I did was, break the things apart into tiny pieces and then rebuild them up. Quick story: I remember my dad … Read more
Before we go into the full process and show you how to get pricing from competitors, here’s the current situation you’re probably in: You’re starting out as a company and want to set your pricing right. You have a few clients but you want to scale up and grow faster. Your current pricing is just … Read more
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