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Must Read E-Commerce Pitch Deck Outline

Presentation and Pitch Expert. Ex Advertising.

$100mill In Funding. Bald Since 2010.

Hey there, fellow entrepreneurs and business enthusiasts! Are you ready to dive into the exciting world of e-commerce?

Whether you’re a start-up genius, a seasoned pro, or somewhere in between, crafting an effective pitch deck is crucial for your journey. In today’s digital era, e-commerce is more than just a trend; it’s a revolution, and you’re about to be part of it.

Sup. I’m Viktor, an expert on pitches and presentations, and burger lover. I’ve been a pitch expert for the past 13 years and helped clients raise millions, and win pitches, with my unique approach. I’m sharing that approach in this e-commerce pitch deck outline.

In this article, we’ll walk you through an e-commerce pitch deck outline that’s designed to grab attention, ignite interest, and get those investors nodding in agreement.

From understanding your market to showcasing your unique solution, we’ve got all the essentials covered. So, let’s get started and turn that brilliant idea of yours into an irresistible pitch!

Book a free personalized pitch deck consultation and save over 20 hours of your time.

Join hundreds of successful entrepreneurs who’ve transformed their pitch decks with my help.

Let me develop an investor ready deck by using my hands-off approach, which includes: market research, copy, design, financials, narrative and strategy.

One week turnaround time.

The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.


2 Page E-Commerce Pitch Deck Outline

1. Cover Slide:

This is the first impression, so it needs to be clean, professional, and memorable.

  • Company Name: Clearly display the name of your ecommerce store.
  • Logo: Place a high-resolution logo centrally or in a corner for brand recognition.
  • Tagline: If you have a tagline, it should succinctly communicate your store’s unique value proposition.
  • Contact Information: Include essential contact details like your website URL, email address, and social media handles.


  • Company Name: “TrendyTech”
  • Logo: [A sleek, modern logo reflecting tech and trendiness]
  • Tagline: “Innovating Your Everyday Shopping Experience”
  • Contact Information: “www.trendytech.com | [email protected] | @TrendyTech on social media”

2. Problem Slide:

This slide should clearly articulate the problem you’ve identified in the market. It’s important to connect emotionally with the audience here.

  • Problem Statement: Describe the specific issue or pain point customers face.
  • Current Market Shortcomings: Explain how existing solutions are not meeting customer needs or expectations.
  • Statistics or Real-Life Examples: Use data or stories to illustrate the problem’s magnitude and relevance.


  • Problem Statement: “In a world bustling with online stores, finding quality tech gadgets that combine the latest features with style and affordability is a challenge.”
  • Current Market Shortcomings: “Current online stores offer either high-quality, overpriced items or affordable but unreliable products.”
  • Statistics/Examples: “75% of tech shoppers express dissatisfaction with the cost-value balance in existing ecommerce platforms.”

3. Solution Slide:

Here, you’ll present your ecommerce store as the solution to the identified problem.

  • Your Solution: Describe your online store and its unique offerings.
  • Key Features: Highlight what makes your store different and better. Focus on customer benefits.
  • Addressing the Problem: Explicitly link how your features solve the identified problems.


  • Your Solution: “TrendyTech – an online store specializing in the latest tech gadgets that are both high-quality and budget-friendly.”
  • Key Features:
    • “Curated product selection for assured quality.”
    • “Competitive pricing through direct partnerships with manufacturers.”
    • “User-friendly interface with personalized recommendations.”
  • Addressing the Problem: “Our store bridges the gap between quality and affordability, ensuring every tech enthusiast can enjoy the latest gadgets without breaking the bank.”

4. Market Opportunity Slide:

This slide should demonstrate the potential of your market and why it’s a lucrative opportunity.

  • Market Size and Growth: Present data on the current size of the target market and its expected growth. Include both global and specific segments if applicable.
  • Target Audience: Define your primary customer demographics and psychographics.
  • Market Trends: Identify trends that indicate a growing need or opportunity for your ecommerce store.


  • Market Size and Growth: “The global online tech gadget market is valued at $300 billion, with an expected annual growth rate of 10%.”
  • Target Audience: “Tech-savvy consumers aged 20-40, who prioritize both quality and affordability.”
  • Market Trends: “Increasing demand for smart gadgets and a growing trend towards online shopping.”

5. Product Demo Slide:

This slide is where you showcase your platform and its unique features. Use visuals like screenshots or a brief demo video.

  • Platform Overview: Present the homepage or key landing pages of your store.
  • Key Features and Benefits: Highlight the most compelling features of your platform (e.g., search functionality, product range, user reviews).
  • User Experience: Show how easy and enjoyable it is to shop on your platform.


  • Platform Overview: “A walkthrough of the TrendyTech homepage, showcasing an intuitive layout and easy navigation.”
  • Key Features:
    • “Advanced search filters for efficient product discovery.”
    • “360-degree product views and interactive tech guides.”
    • “Customer reviews and ratings for informed purchases.”
  • User Experience: “Demonstration of a seamless checkout process and personalized shopping experience.”

6. Business Model Slide:

Explain how your ecommerce store will generate revenue and sustain itself financially.

  • Revenue Streams: Outline the primary ways your store will make money (e.g., direct sales, affiliate marketing, advertising).
  • Pricing Strategy: Detail your pricing model and how it compares to competitors.
  • Cost Structure: Give an overview of major costs (e.g., sourcing, logistics, marketing).


  • Revenue Streams:
    • “Direct sales of tech gadgets.”
    • “Affiliate commissions from partnering tech brands.”
    • “Featured listings and advertisements for vendors.”
  • Pricing Strategy: “Competitive pricing with periodic discounts and loyalty programs.”
  • Cost Structure: “Optimized supply chain to reduce costs, with a focus on digital marketing for customer acquisition.”

7. Go-to-Market Strategy Slide:

This slide explains how you plan to attract and retain customers.

  • Marketing Strategy: Outline your marketing approach, including digital marketing, social media, content marketing, and any traditional marketing tactics.
  • Sales Strategy: Describe how you will drive sales, whether it’s through an online storefront, partnerships, or other sales channels.
  • Customer Acquisition Plan: Detail how you intend to acquire new customers and the cost associated with it.


  • Marketing Strategy: “Leveraging SEO, targeted social media campaigns, and influencer partnerships to increase brand visibility.”
  • Sales Strategy: “Utilizing a combination of direct online sales through our platform and collaborations with tech bloggers and reviewers.”
  • Customer Acquisition Plan: “Implementing a referral program and utilizing retargeting ads, with an expected customer acquisition cost (CAC) of $25.”

8. Competitive Analysis Slide:

Here, you’ll analyze your competition and showcase your advantages.

  • Key Competitors: List major competitors in your market space.
  • Competitive Comparison: Create a table or chart comparing features, pricing, market share, and other relevant factors.
  • Your Competitive Advantage: Clearly state what sets your store apart (e.g., better pricing, exclusive products, superior user experience).


  • Key Competitors: “TechGiant, GadgetPlus, and InnovateShop.”
  • Competitive Comparison: [A comparison chart showing how TrendyTech offers better pricing and a more curated product range.]
  • Your Competitive Advantage: “Exclusive partnerships with upcoming tech brands, a highly personalized shopping experience, and superior customer service.”

9. Traction Slide:

Showcase any progress and achievements you’ve already made.

  • Current Traction: Include metrics like number of users, sales figures, website traffic, or any notable milestones.
  • Growth Over Time: Use graphs to depict sales growth, user base expansion, or other relevant metrics over time.
  • Key Milestones: Highlight any significant milestones already achieved (e.g., partnerships, product launches, funding rounds).


  • Current Traction: “6,000 active users with a monthly growth rate of 15%. $500,000 in sales within the first six months.”
  • Growth Over Time: [A graph showing steady month-over-month growth in users and sales.]
  • Key Milestones: “Secured a partnership with XYZ Tech Brand, successfully launched our mobile app, and featured in TechToday Magazine.”

10. Financials Slide:

This slide is crucial for investors, as it provides a snapshot of your financial health and projections.

  • Revenue Projections: Present your expected revenue for the next 3-5 years. Be realistic and base your projections on market research and your current traction.
  • Key Financial Metrics: Include metrics like gross margin, customer acquisition cost, lifetime value, and burn rate.
  • Funding Needs: Clearly state how much funding you’re seeking and how you plan to use it (e.g., marketing, product development, inventory).


  • Revenue Projections: “Projected to reach $5 million in revenue by year 3, with a 30% year-over-year growth.”
  • Key Financial Metrics: “Gross margin of 40%, CAC of $25, LTV of $300, and a current burn rate of $50,000 per month.”
  • Funding Needs: “Seeking $2 million in funding to expand inventory, enhance technology infrastructure, and boost marketing efforts.”

11. Team Slide:

Investors often invest in people as much as in ideas. This slide introduces your team and their qualifications.

  • Team Members: Highlight key team members, their roles, and relevant experience or skills.
  • Advisors: If you have advisors or mentors with significant industry experience, mention them.
  • Culture and Values: Briefly touch on the company culture and values that drive your team.


  • Team Members: “CEO John Doe, former tech consultant with 10 years in ecommerce; CTO Jane Smith, with extensive experience in software development for retail.”
  • Advisors: “Guided by advisors such as [Industry Expert], known for [Achievement].”
  • Culture and Values: “A culture of innovation, customer focus, and continuous learning.”

12. Closing Slide:

End your pitch deck with a slide that reinforces your main message and provides a clear call to action.

  • Recap of Key Points: Summarize the most compelling reasons to invest in or partner with your store.
  • Call to Action: Be clear about what you’re asking from your audience (investments, partnerships, etc.).
  • Contact Information: Provide complete and easy-to-find contact details for follow-up.


  • Recap of Key Points: “TrendyTech is uniquely positioned to capture a significant share in the burgeoning online tech market, with a compelling product range, a solid go-to-market strategy, and a strong team.”
  • Call to Action: “Join us in our journey to revolutionize tech ecommerce. We’re seeking investors and partners who share our vision.”
  • Contact Information: “John Doe, CEO – [email protected] | Jane Smith, CTO – [email protected] | +1 234 567 8900”


And there you have it! You’re now equipped with a killer E-Commerce Pitch Deck Outline that’s ready to make waves in the business world. Remember, your pitch deck is more than just a presentation; it’s a story about your brand, your vision, and your drive to succeed in the bustling arena of e-commerce.

Use this outline as your guide, but don’t forget to infuse it with your unique flair and passion. Now go out there, pitch with confidence, and get ready to take your e-commerce dream to the next level. Here’s to your success and the exciting journey ahead! You got this!

But if you don’t got it:

Join hundreds of successful entrepreneurs who’ve transformed their pitch decks with my help.

Let me develop an investor ready deck by using my hands-off approach, which includes: market research, copy, design, financials, narrative and strategy.

One week turnaround time.

The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.

If you want to really dive into the world of pitch decks, check out our complete collection of pitch deck guidespitch deck outlines and pitch deck examples.

For more guidance, check out my e-commerce pitch deck guide or my mystery box pitch deck outline, cosmetics pitch deck outline,

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