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Code to Cash: Innovative Pitch Deck Blueprint Set to Launch Software Startups into Stratosphere

Presentation and Pitch Expert. Ex Advertising.

$100mill In Funding. Bald Since 2010.

So you’ve developed a software solution that’s as revolutionary as the first smartphone—but you’re pitching it with the excitement of a voicemail instruction manual. The disconnect? It’s not the code—it’s the communication. Like trying to explain Twitter to your great-grandpa in the days of dial-up.

I’m Viktor, a pitch deck expert, and a presentation expert. Over the past 13 years, I’ve helped businesses secure millions of $ in funding thanks to my approach and I’m sharing it here in this pitch deck guide.

This guide is your secret weapon to crafting a pitch deck that makes your software the next big thing everyone needs to download. Ready to update your investor appeal? Let’s boot up and get started!

Book a free personalized pitch deck consultation and save over 20 hours of your time.

Join hundreds of successful entrepreneurs who’ve transformed their pitch decks with my help.

Let me develop an investor ready deck by using my hands-off approach, which includes: market research, copy, design, financials, narrative and strategy.

One week turnaround time.

The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.


Cover Slide:

  • Company Name/Logo: Display the name and logo of your company prominently.
  • Tagline/Slogan: If you have a catchy tagline or slogan that encapsulates your company’s mission or value proposition, include it here.
  • Contact Information: Provide essential contact details such as email address, phone number, and website URL for interested parties to reach out.


Overview: Provide a brief introduction to your company, highlighting its core mission, values, and what sets it apart from competitors.

Mission Statement: Present your company’s mission statement, focusing on the problem you aim to solve and the value you aim to deliver to customers.

Vision for the Future: Share your long-term vision for the company and how you envision making a positive impact in your industry or target market.

The Problem:

Identify the Problem: Clearly articulate the problem or pain point that your product or service addresses. Use data and anecdotes to illustrate the severity and prevalence of the problem.

Market Analysis: Provide an overview of the market where the problem exists, including its size, growth trends, and key players.

Pain Points: Highlight specific pain points experienced by your target audience, showcasing the challenges they face and the limitations of existing solutions.

The Solution:

Explain Your Solution: Introduce your product or service and explain how it solves the identified problem. Focus on the unique features and benefits that differentiate your solution from alternatives.

Key Features and Benefits: Outline the key features of your product or service and how they address the needs of your target market. Highlight any advantages or innovations that give you a competitive edge.

Addressing the Problem: Show how your solution directly addresses the pain points discussed earlier, providing tangible benefits and value to customers.

Market Opportunity:

Total Addressable Market (TAM): Define the total potential market size for your product or service, including all potential customers and use cases.

Serviceable Addressable Market (SAM): Narrow down the TAM to the portion of the market that your company can realistically target and serve.

Target Market Segments: Identify specific market segments or customer personas that represent the primary focus of your marketing and sales efforts.

Growth Potential and Trends: Discuss the growth opportunities within your target market, highlighting any emerging trends or shifts in customer behavior that create favorable conditions for your business.

Business Model:

Revenue Streams: Detail the various sources of revenue for your company, such as product sales, subscription fees, licensing, or advertising.

Pricing Strategy: Explain your pricing model, including pricing tiers/packages and any discounts or promotions offered.

Sales and Distribution Channels: Outline how you plan to sell and distribute your product or service, whether through direct sales, online channels, partnerships, or resellers.

Customer Acquisition and Retention Strategy: Describe your approach to acquiring new customers, as well as strategies for retaining and upselling existing customers. Highlight any marketing tactics, referral programs, or customer loyalty initiatives.

Technology/Product Demonstrations:

Showcase Your Product/Service: Provide visuals, screenshots, or a live demonstration of your product or service in action. Highlight key features and functionalities that differentiate your offering.

Unique Selling Points: Emphasize what makes your product or service stand out from competitors. Showcase any innovative technology, user-friendly interfaces, or performance advantages.

User Experience: Illustrate the user experience of your product/service, focusing on ease of use, intuitive design, and how it solves the user’s pain points effectively.

Customer Testimonials: Incorporate testimonials or quotes from satisfied customers who have benefited from using your product/service.

Competitive Landscape:

Analysis of Competitors: Provide an overview of key competitors in your market, including their strengths, weaknesses, and market share.

Differentiators and Competitive Advantages: Highlight how your product/service compares to competitors and what sets it apart. Focus on unique features, superior performance, pricing advantages, or other factors that give you a competitive edge.

Barriers to Entry: Discuss any barriers to entry that protect your business from new competitors, such as patents, proprietary technology, network effects, or strong brand recognition.

Market Positioning: Position your company within the competitive landscape, explaining where you fit in and how you plan to capture market share.

Go-to-Market Strategy:

Marketing and Promotional Tactics: Outline your marketing strategy, including digital marketing, content marketing, social media, events, PR, and other promotional activities.

Sales Strategy and Channels: Detail your sales approach, including sales team structure, lead generation methods, sales cycles, and closing techniques.

Partnerships and Collaborations: Highlight any strategic partnerships, alliances, or collaborations that enhance your go-to-market strategy. Explain how these partnerships help you reach new customers, expand your distribution channels, or add value to your offering.

Launch Plan: Provide a timeline for your product/service launch, including pre-launch activities, launch events, and post-launch marketing campaigns.

Financial Projections:

Revenue Forecasts: Present your projected revenue over the next few years, broken down by product/service lines or revenue streams.

Cost Structure: Outline your anticipated expenses, including costs related to product development, marketing, sales, operations, and overhead.

Break-even Analysis: Illustrate when you expect to break even based on your revenue projections and cost structure.

Funding Requirements: Specify how much funding you are seeking and how you plan to allocate it to support your growth objectives.


Introduction to Key Team Members: Introduce the key members of your team, including founders, executives, and other key personnel.

Relevant Expertise and Experience: Highlight the relevant skills, expertise, and experience of each team member, emphasizing how their backgrounds contribute to the success of the company.

Advisory Board: If applicable, introduce members of your advisory board and their roles in providing strategic guidance and support to the company.

Milestones and Achievements:

Past Accomplishments: Highlight key milestones and achievements your company has reached thus far, such as product launches, partnerships, customer acquisitions, or funding rounds.

Future Milestones and Goals: Outline your future milestones and goals, including product development milestones, revenue targets, market expansion plans, or other significant milestones you aim to achieve.

Roadmap: Provide a visual roadmap illustrating the timeline for achieving your milestones and goals, showing investors your company’s trajectory and growth trajectory.


Funding Requirements: Reiterate how much funding you are seeking and what it will be used for, aligning it with your financial projections and growth plans.

Equity or Investment Terms: Provide details on the terms of the investment, including equity ownership, valuation, and any other terms or conditions.

Use of Funds: Clearly outline how you plan to allocate the funds raised, detailing the specific areas or initiatives that will be funded and how they will support the company’s growth and expansion.

Last Words

By leveraging our proven outline, you’ll have all the tools you need to create a compelling presentation that showcases your software company’s unique value proposition, market opportunities, and growth potential.

You got this!

But if you don’t got it:

Join hundreds of successful entrepreneurs who’ve transformed their pitch decks with my help.

Let me develop an investor ready deck by using my hands-off approach, which includes: market research, copy, design, financials, narrative and strategy.

One week turnaround time.

The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.

If you want to really dive into the world of pitch decks, check out our complete collection of pitch deck guidespitch deck outlines and pitch deck examples.

For more guidance, check out my software pitch deck guide.

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