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Must Read Wholesale Pitch Deck Outline

Presentation and Pitch Expert. Ex Advertising.

$100mill In Funding. Bald Since 2010.

In the competitive world of wholesale business, securing investment can be the crucial difference between success and stagnation.

Many wholesalers struggle with this challenge, often due to a lack of a persuasive and well-structured pitch deck. This hurdle hampers potential growth and limits opportunities to scale.

Recognizing this, our comprehensive guide to creating a wholesale pitch deck outline provides a clear solution. It addresses the core elements needed to captivate investors, from showcasing your market understanding to detailing your financial foresight.

I’m Viktor, a pitch deck expert, and a presentation expert. Over the past 13 years, I’ve helped businesses secure millions of $ in funding thanks to my approach and I’m sharing it here in this pitch deck guide.

By following this guide, wholesale businesses can transform their pitch deck into a compelling narrative, not only displaying their business potential but also aligning with investor expectations. Let’s delve into this transformative approach, ensuring your next pitch is not just heard but remembered.

Book a free personalized pitch deck consultation and save over 20 hours of your time.

Join hundreds of successful entrepreneurs who’ve transformed their pitch decks with my help.

Let me develop an investor ready deck by using my hands-off approach, which includes: market research, copy, design, financials, narrative and strategy.

One week turnaround time.

The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.


Pitch Deck Outline For A Wholesale Company Or Startup

1. Title Slide

  • Slide Elements:
    • Business Name: [Your Business Name]
    • Logo: [High-quality image of your company logo]
    • Tagline: A succinct, impactful statement that encapsulates your business essence. Example: “Revolutionizing Wholesale for the Modern Market”
    • Contact Info: Briefly include contact details like your website or professional email.

2. Introduction

  • Slide Elements:
    • Mission Statement: A powerful, concise statement about your company’s purpose. Example: “Our mission is to provide innovative wholesale solutions that empower businesses to thrive in a dynamic market.”
    • Vision of the Company: A statement that portrays the future you aim to create. Example: “Envisioning a seamlessly connected wholesale world, driven by efficiency and sustainability.”
    • Overview: A brief introduction to what your business does. Example: “Specializing in the distribution of high-quality, eco-friendly products to retailers nationwide.”

3. The Problem

  • Slide Elements:
    • Problem Identification: Clearly define the problem or market gap your business addresses. Example: “The challenge of finding reliable, sustainable, and cost-effective wholesale solutions in the rapidly evolving retail landscape.”
    • Supporting Data: Use statistics or market research to underscore the problem’s relevance. Example: “82% of retailers cite supply chain inefficiencies as their biggest challenge (Source: XYZ Retail Report 2023).”
    • Visuals/Graphics: Include a chart or graph that illustrates the market problem.

4. The Solution

  • Slide Elements:
    • Your Solution: Describe your product or service and how it addresses the identified problem. Example: “Our platform offers a streamlined, eco-conscious wholesale solution that connects retailers with sustainable product options.”
    • Unique Selling Points: Highlight what makes your solution better or different. Example: “We combine AI-driven logistics with a commitment to sustainability, ensuring both efficiency and environmental responsibility.”
    • Visual Representation: Use images or diagrams to visually represent how your solution works.

5. Market Analysis

  • Slide Elements:
    • Market Size and Scope: Present data on the size of the wholesale market you’re targeting. Example: “The global wholesale market is valued at $X billion and projected to grow at Y% annually.”
    • Target Market: Define your specific target segment within the wholesale industry. Example: “Focusing on mid-sized retailers seeking sustainable product lines.”
    • Trends and Growth: Highlight key trends impacting the market and potential growth areas. Example: “A growing trend towards eco-conscious products among retailers.”
    • Graphs/Charts: Utilize a pie chart or bar graph to visually depict market share or growth trends.

6. Business Model

  • Slide Elements:
    • Operations Overview: Describe how your business operates within the wholesale market. Example: “Our model revolves around direct partnerships with sustainable manufacturers and streamlined logistics.”
    • Revenue Streams: Explain how the business makes money. Example: “Revenue is generated through a markup on goods sold and subscription fees for premium platform features.”
    • Pricing Strategy: Briefly detail your pricing approach. Example: “Competitive pricing with volume discounts to incentivize larger orders.”
    • Visual Aid: A flowchart or diagram illustrating the business process from sourcing to sales.

7. Competitive Analysis

  • Slide Elements:
    • Key Competitors: List major competitors and their market position. Example: “Competitor A, B, and C’s market share and positioning.”
    • Competitive Advantage: State what sets your business apart. Example: “Our advanced AI-driven supply chain management offers unmatched efficiency and accuracy.”
    • Market Positioning: Explain how your business is positioned against competitors. Example: “Positioned as the go-to source for sustainable wholesale products.”
    • Visuals: Use a competitive matrix to compare key features against competitors.

8. Go-to-Market Strategy

  • Slide Elements:
    • Marketing Strategy: Outline your approach to attracting customers. Example: “Digital marketing focusing on sustainability in retail, trade shows, and industry partnerships.”
    • Sales Strategy: Describe how you plan to sell your product or service. Example: “Direct sales through our platform, complemented by a dedicated sales team.”
    • Channels: List the channels you will use to reach your market. Example: “Online platform, B2B networks, industry events.”
    • Timeline: Provide a timeline for the rollout of your go-to-market strategy.
    • Graphics: Incorporate a timeline graphic or sales funnel visualization.

9. Operational Plan

  • Slide Elements:
    • Supply Chain Management: Describe your supply chain process, emphasizing efficiency and reliability. Example: “A robust supply chain network ensuring timely delivery and inventory management.”
    • Logistics: Detail your logistics operations, especially if they offer a competitive advantage. Example: “State-of-the-art logistics systems enabling real-time tracking and optimized routing.”
    • Order Fulfillment: Explain how orders are processed and fulfilled. Example: “Streamlined order fulfillment process ensuring quick turnaround and customer satisfaction.”
    • Visuals: Use flowcharts or process diagrams to illustrate the supply chain and logistics operations.

10. Technology Integration

  • Slide Elements:
    • Technology Role: Highlight the role of technology in your operations. Example: “Leveraging advanced AI for demand forecasting and inventory optimization.”
    • Innovative Solutions: Describe any proprietary technology or innovative solutions you use. Example: “Our custom-built platform integrates seamlessly with retailers’ systems for easy ordering.”
    • Competitive Edge: Explain how technology gives you an edge. Example: “Our technology-driven approach results in lower costs and higher efficiency, setting us apart in the wholesale market.”
    • Visual Representation: Incorporate screenshots or icons representing key technological features.

11. Financial Projections

  • Slide Elements:
    • Revenue Forecasts: Provide a clear picture of expected revenue over the next few years. Example: “Projected revenue growth of X% annually for the next three years.”
    • Profitability Analysis: Break down your profitability forecasts. Example: “Expected to reach profitability by Year 2 with a margin of Y%.”
    • Key Financial Metrics: Include important financial metrics like break-even analysis, cash flow projections, etc.
    • Graphs/Charts: Utilize line graphs or bar charts to visually represent financial projections.

12. Current Traction

  • Slide Elements:
    • Achievements: List key milestones and achievements to date. Example: “Successfully onboarded 50+ retailers within the first six months.”
    • Growth Indicators: Show indicators of growth such as customer acquisition rates, order volume increase, etc. Example: “Order volume has grown by Z% month-over-month.”
    • Partnerships or Testimonials: If applicable, showcase any significant partnerships or client testimonials.
    • Visuals: Use graphs to show growth trends or images/logos of key partners or clients.

13. Funding Requirements

  • Slide Elements:
    • Capital Needed: Specify the amount of funding you’re seeking. Example: “Seeking $2 million in Series A funding.”
    • Use of Funds: Break down how the funds will be allocated. Example: “40% for expanding logistics, 30% for technology development, 20% for marketing, 10% for operational reserves.”
    • Future Funding Rounds: If applicable, outline any plans for future funding rounds.
    • Graphs/Charts: A pie chart to visually represent the allocation of funds.

14. Management Team

  • Slide Elements:
    • Team Introduction: Brief bios of key team members. Example: “Jane Doe, CEO – 10 years of experience in the wholesale industry.”
    • Relevant Experience: Highlight each member’s experience and skills relevant to the success of the business.
    • Roles and Responsibilities: Clarify the role each team member plays in the company.
    • Photos/Graphics: Include professional photos or icons next to each team member’s bio.

15. Advisory Board and Partners

  • Slide Elements:
    • Advisory Board: List members of your advisory board, if any, and their credentials. Example: “John Smith, Advisor – Former CEO of a leading retail chain.”
    • Strategic Partners: Mention any significant partnerships that add value to your business. Example: “Partnered with XYZ Logistics for streamlined distribution.”
    • Role and Contribution: Briefly describe how each advisor or partner contributes to the business.
    • Logos/Photos: Incorporate logos of partner companies or photos of advisors.

16. Risks and Mitigation

  • Slide Elements:
    • Identified Risks: List potential risks specific to your business and the wholesale industry. Example: “Supply chain disruptions, market competition, regulatory changes.”
    • Mitigation Strategies: Detail strategies to address each identified risk. Example: “Diversified supplier base to mitigate supply chain risks.”
    • Contingency Plans: Outline any contingency plans in place. Example: “Emergency funds and backup suppliers in different regions.”
    • Visuals: Use icons or simple graphics to represent each risk and corresponding mitigation strategy.

17. Exit Strategy

  • Slide Elements:
    • Long-Term Plan: Outline your long-term exit strategy. Example: “Aim for acquisition by a major industry player or an IPO within the next 5-7 years.”
    • Investor Return: Highlight potential return opportunities for investors. Example: “Projected 10x return on investment through the chosen exit strategy.”
    • Market Opportunities: Discuss current market trends that could make your business an attractive acquisition target or a strong IPO candidate.
    • Visual Aid: Use a timeline or a roadmap graphic to illustrate the planned exit journey.

18. Closing

  • Slide Elements:
    • Recap: Briefly recap the key points of your pitch, emphasizing the strength and potential of your business. Example: “In summary, [Your Business Name] stands poised to disrupt the wholesale market with innovative solutions and a robust operational model.”
    • Call to Action: Encourage investors to take the next step. Example: “Join us on this journey to redefine wholesale and enjoy the rewards of our mutual success.”
    • Thank You: Express gratitude for the time and consideration of the audience.
    • Contact Information: Provide clear details for further communication – phone, email, website.

19. Appendix

  • Slide Elements:
    • Additional Data: Include any supplementary data or technical details that support your pitch but are too detailed for earlier slides. Example: Detailed financial tables, extended market research.
    • FAQs: Address some frequently asked questions preemptively. Example: Detailed responses to common investor inquiries.
    • Documentation: Mention any important documents available upon request, like business plans, full financial projections, market studies.
    • Visuals/Graphics: Use minimal but clear visuals to support the data, ensuring the slide is not overcrowded.


In conclusion, the creation of a well-crafted wholesale pitch deck is an essential step towards securing investment and driving business growth. This guide has provided a structured pathway, highlighting the key components necessary for a persuasive and impactful presentation.

By focusing on clarity, market insights, competitive advantages, and a solid financial strategy, your pitch deck is poised to make a compelling case to potential investors.

Remember, the goal is not just to inform but to engage and convince. With this outline as your foundation, you’re now equipped to craft a pitch deck that resonates with investors and lays the groundwork for your wholesale business’s success and expansion. Embrace this opportunity to turn your vision into an investable reality. You got this.

But if you don’t got it:

Join hundreds of successful entrepreneurs who’ve transformed their pitch decks with my help.

Let me develop an investor ready deck by using my hands-off approach, which includes: market research, copy, design, financials, narrative and strategy.

One week turnaround time.

The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.

If you want to really dive into the world of pitch decks, check out our complete collection of pitch deck guidespitch deck outlines and pitch deck examples.

For more guidance, check out my wholesale pitch deck guide and my wholesale pitch examples article.

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