Order Hands-Off Presentation Development Services. Copy, design, strategy & research included. Start today and get 50% off.

Must Read Simple Automation Pitch Deck Outline

Presentation and Pitch Expert. Ex Advertising.

$100mill In Funding. Bald Since 2010.

In the fast-paced world of technology startups, having a standout pitch deck is crucial for success.

An effective automation pitch deck can be the key to unlocking vital funding and partnerships. It’s not just a presentation; it’s a storytelling tool that conveys your vision, innovation, and business acumen.

Imagine capturing the full attention of investors with a pitch deck that beautifully articulates your automation solution, its market potential, and how it will revolutionize the industry. A deck that not only informs but also inspires.

I’m Viktor, a pitch deck expert, and a presentation expert. Over the past 13 years, I’ve helped businesses secure millions of $ in funding thanks to my approach and I’m sharing it here in this pitch deck guide.

In this article, we delve into the anatomy of a successful automation pitch deck. We’ll guide you through each slide, explaining what to include, how to present your data, and how to weave a narrative that leaves a lasting impact on your audience.

Book a free personalized pitch deck consultation and save over 20 hours of your time.

Join hundreds of successful entrepreneurs who’ve transformed their pitch decks with my help.

Let me develop an investor ready deck by using my hands-off approach, which includes: market research, copy, design, financials, narrative and strategy.

One week turnaround time.

The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.


Detailed automation pitch deck outline

1. Title Slide

  • Company Name: Automation Innovations Inc.
  • Logo: [Your Company Logo]
  • Tagline: “Revolutionizing Efficiency with Cutting-Edge Automation”
  • Presenter’s Name and Title: Jane Doe, CEO & Founder

Purpose: This slide sets the first impression. It should be clean and professionally designed. The logo and tagline should convey your company’s core focus in automation.

2. Introduction Slide

  • Brief Company Overview: “Founded in 2022, Automation Innovations Inc. is at the forefront of developing advanced automation solutions to transform industry operations.”
  • Mission Statement: “Our mission is to enhance operational efficiency and drive innovation through automation technology.”
  • Overview of the Pitch: “Today, we’ll explore our unique automation solution, market opportunities, and how we plan to reshape the future of industry operations.”

Purpose: This slide introduces your company and sets the stage for what the audience can expect. It should succinctly outline what your company does and what you will cover in the pitch.

3. The Problem Slide

  • Problem Statement: “In today’s fast-paced industrial sector, companies struggle with inefficiencies due to manual processes, leading to increased costs and reduced productivity.”
  • Market Pain Points: “Many industries face challenges in scaling operations, managing complex tasks, and maintaining quality and consistency.”
  • Impact of the Problem: “These challenges hinder growth, affect profitability, and impede competitive advantage in the global market.”

Purpose: Here, you clearly articulate the problem your automation solution addresses. Use data or real-world examples to emphasize the significance of the problem.

4. The Solution Slide

  • Solution Introduction: “To address these challenges, Automation Innovations Inc. has developed a state-of-the-art automation platform that integrates seamlessly into existing industrial workflows.”
  • Key Features:
    • “Advanced AI and Machine Learning for predictive maintenance and operation optimization.”
    • “Modular design for easy integration with existing machinery and systems.”
  • Solution Demonstration: [Include visuals or a brief video clip demonstrating the solution in action, highlighting ease of integration and efficiency improvements.]

Purpose: This slide introduces your product as the solution to the identified problems. It should visually and textually convey how your solution works and its primary benefits.

5. Technology Overview Slide

  • Technical Specifics:
    • “Our platform utilizes a combination of IoT sensors, cloud computing, and advanced machine learning algorithms to optimize industrial processes.”
    • “Real-time data analysis for immediate adjustments and predictive insights.”
  • Proprietary Technology:
    • “Featuring our patented Adaptive Response System, which dynamically adjusts to workflow changes.”
    • “Innovative machine vision capabilities for quality control.”
  • Visuals/Diagrams:
    • [Include diagrams or flowcharts illustrating how the technology integrates and functions within an industrial setup.]

Purpose: This slide delves into the technical aspects of your product. It should provide enough detail to showcase innovation and expertise without overwhelming the audience with jargon.

6. Market Opportunity Slide

  • Market Size and Growth:
    • “The global industrial automation market is projected to reach $200 billion by 2025, growing at a CAGR of 8%.”
  • Current Market Trends:
    • “Increased adoption of AI and IoT in manufacturing.”
    • “Rising demand for efficiency and quality control.”
  • Target Customer Segments:
    • “Our primary targets are manufacturing companies in automotive, pharmaceuticals, and consumer goods sectors.”

Purpose: To highlight the market potential for your solution, substantiated with data. This slide should convince investors of the large and growing opportunity your company is addressing.

7. Business Model Slide

  • Revenue Streams:
    • “Direct sales of automation platforms to large-scale manufacturers.”
    • “Subscription-based model for ongoing software updates and support.”
  • Pricing Strategy:
    • “Competitive pricing based on module customization and service packages.”
  • Sales and Distribution Channels:
    • “Direct B2B sales team and partnerships with industrial equipment distributors.”

Purpose: This slide outlines how your company will generate revenue and sustain profitability. It’s crucial for showing investors how they will get a return on their investment.

8. Go-to-Market Strategy Slide

  • Marketing Strategy:
    • “Targeted digital marketing campaigns focused on industry trade shows, online webinars, and social media outreach.”
  • Sales Strategy:
    • “Direct sales approach supplemented by strategic partnerships with key industry players.”
  • Customer Acquisition Plans:
    • “Early adopter program with discounted rates for first-time users.”
    • “Case study development and client testimonials for credibility and trust-building.”

Purpose: This slide should lay out your plan for entering the market and acquiring customers. It’s important to demonstrate a clear and actionable strategy for market penetration and growth.

9. Competitive Analysis Slide

  • Competitive Landscape Overview:
    • “Mapping key players in the industrial automation space.”
    • “Identifying areas where our technology differentiates from existing solutions.”
  • Competitive Advantages:
    • “Our solution’s unique adaptability to various industrial environments.”
    • “Superior data analysis capabilities with real-time feedback.”
  • Comparison Chart:
    • [Include a chart or table comparing features, pricing, and performance against major competitors.]

Purpose: This slide showcases your awareness of the competitive landscape and clearly positions your product above others, highlighting its unique selling propositions.

10. Customer Testimonials/Case Studies Slide

  • Success Stories:
    • “Case study of a pharmaceutical company achieving a 20% increase in production efficiency.”
    • “Testimonial from an automotive manufacturer citing reduced downtime and improved quality control.”
  • Data and Metrics:
    • “Present quantifiable outcomes from these case studies.”
  • Visuals and Quotes:
    • [Include photos or logos of client companies, along with quotes from key personnel praising your product.]

Purpose: Real-world examples and testimonials provide credibility and demonstrate the practical value and effectiveness of your solution.

11. Team Slide

  • Key Team Members:
    • “Jane Doe, CEO – 15 years of experience in industrial automation.”
    • “John Smith, CTO – Expert in AI and machine learning with a PhD in Computer Science.”
  • Advisory Board:
    • “Introducing our advisory board comprised of industry veterans and technical experts.”
  • Team Photos and Bios:
    • [Include professional photos and brief bios for each key member.]

Purpose: This slide is designed to build investor confidence in your team’s capability and expertise, showcasing the human capital driving your startup.

12. Financials Slide

  • Current Financial Status:
    • “Summary of current funding, burn rate, and revenue (if any).”
  • Financial Projections:
    • “5-year projection showcasing revenue growth, break-even point, and profitability.”
  • Key Metrics:
    • “Metrics like customer acquisition cost, lifetime value, and sales conversion rates.”
  • Graphs and Charts:
    • [Include easy-to-read graphs or charts to visually represent financial data.]

Purpose: This slide provides a clear picture of the financial health and potential of your company. It’s crucial for assuring investors of the soundness of their investment.

13. Partnerships and Collaborations Slide

  • Current Partnerships:
    • “Collaborations with leading technology firms like [Tech Company Names] for advanced components.”
    • “Partnerships with major industrial players for pilot testing and feedback.”
  • Collaboration Benefits:
    • “Leveraging partner networks for market penetration and credibility.”
    • “Joint R&D initiatives for continuous product improvement.”
  • Partnership Logos and Descriptions:
    • [Include logos of partner companies and a brief description of the nature of the partnership.]

Purpose: This slide aims to demonstrate the strategic relationships and alliances that enhance your product’s value proposition and market acceptance.

14. Achievements and Milestones Slide

  • Company Milestones:
    • “Founded in [Year]; product development milestones; major version releases.”
    • “Key milestones like first customer acquisition, significant sales figures, or expansion into new markets.”
  • Awards and Recognitions:
    • “Industry awards or recognitions received for innovation or business excellence.”
  • Timeline Graphic:
    • [A visual timeline highlighting the journey and key achievements of your company.]

Purpose: Showcasing the company’s progress and successes builds credibility and demonstrates growth and potential to investors.

15. Investment and Asks Slide

  • Funding Request:
    • “Seeking $[Amount] in Series A funding to accelerate growth and scale operations.”
  • Use of Funds:
    • Detailed breakdown of how the investment will be utilized (e.g., R&D, marketing, team expansion).
  • Projected Returns for Investors:
    • “Expected ROI based on market growth and revenue projections.”
  • Equity Offering:
    • “Offering [Percentage] equity in exchange for the investment.”

Purpose: This slide is the direct call-to-action where you state your funding requirements and what you are offering in return, aligning investor interests with your company’s growth plans.

16. Q&A Slide

  • Invitation for Questions:
    • “We welcome any questions you might have about our presentation, technology, or business plan.”
  • Contact Information:
    • Include your contact details for follow-up discussions.
  • Thank You Note:
    • A brief note of thanks to the audience for their time and consideration.

Purpose: This slide opens the floor for investor engagement, allowing for clarification of doubts and deeper discussion on various aspects of your business plan. It’s crucial for interactive communication and relationship building with potential investors.

17. Contact Information Slide

  • Closing Remarks:
    • “Thank you for considering Automation Innovations Inc. We are excited about the opportunities ahead and look forward to potentially partnering with you to revolutionize the industrial automation landscape.”
  • Contact Details:
    • “Jane Doe, CEO”
    • “Email: [email protected]
    • “Phone: +1 (123) 456-7890”
    • “LinkedIn: linkedin.com/in/janedoe”
  • Company Contact Information:
  • Social Media Icons:
    • [Include icons for LinkedIn, Twitter, Facebook, etc., linked to your company’s profiles.]
  • Next Steps:
    • “For detailed discussions or to schedule a follow-up meeting, please reach out to us using the contact information provided. We are eager to explore how we can collaborate to achieve mutual success.”

Purpose: The final slide serves as the closing touchpoint with your audience. It provides essential contact details for further communication and encourages investors and stakeholders to engage with your company post-presentation.

Last words

In conclusion, crafting an effective automation pitch deck is a nuanced art that combines clarity, innovation, and strategic storytelling. Each slide serves a specific purpose, collectively building a compelling narrative that resonates with investors.

With the guidelines outlined in this article, you’re now equipped to create an automation pitch deck that not only informs but captivates, setting the stage for successful investor engagement and opening doors to new opportunities in the dynamic world of automation. You got this!

But if you don’t got it:

Join hundreds of successful entrepreneurs who’ve transformed their pitch decks with my help.

Let me develop an investor ready deck by using my hands-off approach, which includes: market research, copy, design, financials, narrative and strategy.

One week turnaround time.

The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.

If you want to really dive into the world of pitch decks, check out our complete collection of pitch deck guidespitch deck outlines and pitch deck examples. Got a pressing issue? Check out our forum and post your questions there.

For more guidance, check out my automation pitch deck guide and my automation pitch deck example outlines article.

Leave a Comment

Table Of Contents