Hey there, homeowners. Let’s be honest—getting someone to fix that leaky faucet or deep-clean your carpets shouldn’t feel like hunting for buried treasure. But here you are, lost in a maze of unreliable listings, flaky contractors, and “we’ll be there between 8 AM and whenever-we-feel-like-it” time windows. If you’ve ever had to call ten plumbers just to find one who’ll actually show up, you get it.
I’m Viktor, a pitch deck expert and creative business strategist. Over the past 13 years, I’ve helped businesses secure millions of $ in funding thanks to my approach and I’m sharing it here in this pitch deck guide.
And today, we’re talking home services. No fluff, no buzzwords. Just a straightforward platform that connects homeowners like you with reliable pros who actually show up on time. Sound like magic? Nope. Just good ol’ common sense packaged into a pitch that’s ready to win over investors.
Let’s dig in and see how we’re turning a chaotic industry into a smooth experience—for both homeowners and service pros alike.
Fresh Case Study: Check out how we helped Cranwood Enterprises build a pitch deck for their senior living luxury real estate venture.
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14 slide home services platform pitch deck template | Google Slides
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Slide 1: Elevator Pitch
Headline: “Simplifying Home Services for Homeowners”
Content:
- Problem Statement: Homeowners often face challenges in finding reliable and efficient home service providers, leading to wasted time and resources.
- Solution Overview: Our platform connects homeowners with vetted professionals for various home services, ensuring quality and convenience.
- Value Proposition: Streamlined booking, transparent pricing, and trusted service providers—all in one place.
Visuals: Image depicting a satisfied homeowner using a mobile app to book a service.
Slide 2: Investor Memo
Headline: “Investment Highlights”
Content:
- Market Opportunity: The U.S. home services market is valued at approximately $657 billion, with significant growth potential. KPMG Corporate Finance
- Traction: Achieved 50,000 user sign-ups and facilitated 10,000 service bookings within the first six months.
- Competitive Edge: Utilizes AI-driven matching algorithms and offers a seamless user experience.
- Financials: Projected to reach $10 million in revenue by Year 3 with a scalable business model.
- The Ask: Seeking $5 million in funding to expand operations and enhance technology.
Slide 3: Problem Statement
Headline: “Challenges in the Home Services Industry”
Content:
- Fragmented Market: Homeowners struggle to find reliable service providers due to a lack of centralized platforms.
- Quality Concerns: Inconsistent service quality leads to customer dissatisfaction.
- Time-Consuming Process: Booking services often involves multiple calls and lengthy wait times.
Visuals: Infographic highlighting common issues faced by homeowners in the current market.
Slide 4: Market Opportunity
Headline: “A $657 Billion Market Ready for Innovation”
Content:
- Total Addressable Market (TAM): $657 billion in the U.S. home services sector. KPMG Corporate Finance
- Serviceable Available Market (SAM): $200 billion focusing on urban and suburban homeowners.
- Serviceable Obtainable Market (SOM): $50 billion targeting tech-savvy homeowners seeking online solutions.
- Growth Drivers: Increasing digital adoption and demand for convenience among homeowners.
Visuals: Pie chart illustrating TAM, SAM, and SOM.
Slide 5: Our Solution
Headline: “Your Go-To Platform for Home Services”
Content:
- Comprehensive Services: From plumbing to landscaping, all services under one roof.
- User-Friendly Interface: Intuitive design for easy navigation and booking.
- Verified Professionals: All service providers undergo a rigorous vetting process.
- Transparent Pricing: Upfront pricing with no hidden fees.
Visuals: Screenshots of the platform showcasing service categories and booking process.
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Slide 6: Product Demo / How It Works
Headline: “Seamless Booking in Three Steps”
Content:
- Select Service: Choose from a list of available home services.
- Schedule Appointment: Pick a convenient date and time.
- Confirm Booking: Receive confirmation and track your service provider in real-time.
Visuals: Flowchart demonstrating the booking process.
Slide 7: Customer Benefits
Headline: “Why Homeowners Choose Us”
Content:
- Convenience: Book services anytime, anywhere.
- Reliability: Access to a network of trusted professionals.
- Efficiency: Quick response times and prompt service delivery.
- Satisfaction: High customer satisfaction rates with positive reviews.
Visuals: Customer testimonials and satisfaction ratings.
Slide 8: Traction and Growth
Headline: “Rapid Growth and Market Adoption”
Content:
- User Base: 50,000 registered users within six months.
- Service Providers: Onboarded 1,000+ vetted professionals.
- Bookings: Completed 10,000 service requests with a 95% satisfaction rate.
- Revenue: Generated $500,000 in revenue in the first six months.
Visuals: Graphs showing user growth, number of bookings, and revenue trends.
Slide 9: Competitive Landscape
Headline: “Positioning in the Market”
Content:
- Direct Competitors: Platforms like Angi and Thumbtack.
- Our Differentiators: AI-driven matching, real-time tracking, and superior user experience.
- Market Gap: Lack of platforms offering end-to-end service with transparency and reliability.
Visuals: Competitive matrix highlighting features and benefits.
Slide 10: Business Model
Headline: “Sustainable and Scalable Revenue Streams”
Content:
- Commission Fees: 15% fee on each service transaction.
- Subscription Plans: Premium listings for service providers at $100/month.
- Advertising: Targeted ads for related home products and services.
- Additional Services: In-app purchases for priority booking and extended warranties.
Visuals: Diagram illustrating revenue streams and their contributions.
Slide 11: Financial Projections
Headline: “Projected Financial Growth”
Content:
- Year 1: $2 million revenue, $500,000 net profit.
- Year 2: $5 million revenue, $1.5 million net profit.
- Year 3: $10 million revenue, $3 million net profit.
Slide 12: Team and Advisors
Headline: “Experienced Leadership Driving Innovation”
Content:
- Founders:
- John Doe, CEO: 15 years in tech startups; former VP at XYZ Corp.
- Jane Smith, CTO: Expert in AI and machine learning; Ph.D. from MIT.
- Key Team Members:
- Emily Johnson, COO: 10 years in operations management; scaled ABC Services to a $50M company.
- Michael Brown, CMO: Led marketing at DEF Inc., increasing user acquisition by 200%.
- Advisors:
- Dr. Sarah Lee: Former CTO at GHI Corp.; advisor to multiple successful startups.
- Robert White: Venture capitalist with a focus on tech-enabled service platforms.
Visuals: Professional photos of the team and advisors with brief bios.
Slide 13: Funding Requirements
Headline: “Strategic Investment for Accelerated Growth”
Content:
- Total Funding Sought: $5 million
- Use of Funds:
- Technology Development: $2 million to enhance platform features and scalability.
- Marketing and User Acquisition: $1.5 million to expand market presence and attract users.
- Operations and Support: $1 million to build customer support and operational infrastructure.
- Reserve Capital: $500,000 for unforeseen expenses and strategic opportunities.
- Expected Outcomes:
- Achieve 500,000 users and 50,000 service providers within 18 months.
- Expand to 20 major metropolitan areas.
- Reach $20 million in annual revenue by Year 3.
Visuals: Pie chart illustrating the allocation of funds.
Slide 14: Vision and Closing
Headline: “Transforming Home Services for the Digital Age”
Content:
- Long-Term Vision: To become the leading global platform for all home service needs, setting new standards for quality, convenience, and trust.
- Call to Action: Join us in revolutionizing the home services industry and improving the lives of millions of homeowners.
- Contact Information:
- Email: contact@homeservicesplatform.com
- Phone: (123) 456-7890
- Website: www.homeservicesplatform.com
Visuals: Inspirational image depicting a connected home ecosystem.
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Last Words
Alright, let’s wrap this up. Here’s the problem: the home services industry is a hot mess. Finding a reliable service provider? Feels like rolling the dice in Vegas, except the house always wins and your clogged drain is still… well, clogged.
We’ve built a solution that just makes sense. A platform where homeowners can find vetted, reliable pros with transparent pricing and guaranteed service. No more ghosting contractors, no more surprise bills. Just quality work, done right.
Now, we’re on the hunt for partners who see the potential in cleaning up this messy market (pun absolutely intended). We’re not here to disrupt or revolutionize (ugh, buzzwords). We’re just here to fix what’s broken, one service call at a time.
If that sounds like something you’re into, let’s make it happen. The plumbing and the pitch, all in one go.
You got this!
But if you don’t got it:
Join hundreds of successful entrepreneurs who’ve transformed their pitch decks with my help.
Let me develop an investor ready deck by using my hands-off approach, which includes: market research, copy, design, financials, narrative and strategy.
One week turnaround time.
The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.
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