You’re stuck in traffic. A sea of exhaust fumes clouds your view, and the clock is ticking. You think to yourself: “Wouldn’t it be amazing to have a car, without the headache of owning a car?” Welcome to the exact moment EV-as-a-Service solves.
I’m Viktor, a pitch deck expert and creative business strategist. Over the past 13 years, I’ve helped businesses secure millions of $ in funding thanks to my approach and I’m sharing it here in this pitch deck guide.
This isn’t about fluff, buzzwords, or selling pipe dreams. It’s about creating a deck that gets investors leaning forward, wallets ready, and vision aligned. So, buckle up, because we’re about to make your pitch as electric as your business model.
Fresh Case Study: Check out how we helped PininFarina build a pitch deck for their luxury electric RV, and how FusePower got an investor ready deck for their MHD Truck EV Charging Solution.
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- Elevator pitch one sentence formula
- Problem/ solution slide one sentence formula
- Competitor slide one sentence formula
- 9 other formulas, tips, tricks and advice
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13 Slide EV-as-a-Service Pitch Deck Template | Google Slides
The above is is just a simplified pitch deck version developed as part of our entrepreneurship program for graduate studies.
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Slide 1: Elevator Pitch
Headline: “Driving Change: On-Demand Electric Vehicles for a Smarter Future”
- Content:
- Problem: Traditional vehicle ownership is costly, inflexible, and environmentally taxing.
- Solution: A subscription-based electric vehicle (EV) service offering flexible, cost-effective, and eco-friendly transportation options.
- Impact: Enhances urban mobility, reduces carbon emissions, and provides consumers with adaptable transportation solutions.
- Visuals: A split-screen image contrasting congested, polluted city traffic with a serene, EV-populated urban landscape.
Slide 2: Investor Memo
Headline: “Investing in the Future of Urban Mobility”
- Content:
- Market Size: The global vehicle subscription market is projected to grow from $9.2 billion in 2024 to $791.0 billion by 2032, exhibiting a CAGR of 74.6%. Fortune Business Insights
- Opportunity: Low EV adoption rates in urban centers present a significant growth opportunity.
- Revenue Model: Recurring subscription fees with potential for additional revenue through premium services and partnerships.
- Team: Experienced professionals in automotive technology, sustainable energy, and scalable SaaS platforms.
- Funding Request: Seeking $50 million to expand infrastructure, enhance technology, and execute targeted marketing campaigns.
- Visuals: Infographic highlighting market growth projections, revenue streams, and key financial metrics.
Slide 3: The Problem
Headline: “The High Cost of Conventional Transportation”
- Content:
- Financial Burden: Traditional vehicle ownership involves significant expenses, including purchase costs, maintenance, insurance, and depreciation.
- Environmental Impact: The transportation sector accounts for approximately 15% of global CO₂ emissions.
- Accessibility Issues: High upfront costs and long-term commitments deter many consumers from adopting EVs.
- Visuals: Graph depicting rising costs of vehicle ownership and a chart illustrating transportation-related emissions.
Slide 4: Our Solution
Headline: “Flexible, Sustainable, and Affordable Mobility”
- Content:
- Subscription-Based Model: Offers consumers access to a range of EVs without the burdens of ownership.
- Comprehensive Service: Includes insurance, maintenance, and access to a widespread charging network.
- Environmental Benefits: Promotes the use of zero-emission vehicles, contributing to cleaner urban environments.
- Visuals: Flowchart illustrating the user journey from subscription sign-up to vehicle usage.
Slide 5: Market Opportunity
Headline: “Capitalizing on a Rapidly Expanding Market”
- Content:
- Total Addressable Market (TAM): The global car subscription market is expected to reach approximately $182.7 billion by 2037, growing at a CAGR of over 35.2% from 2025 to 2037. Research Nester
- Serviceable Available Market (SAM): Urban populations in major cities seeking flexible transportation solutions.
- Serviceable Obtainable Market (SOM): Initial focus on tech-savvy, environmentally conscious consumers in metropolitan areas.
- Visuals: Pie chart breaking down TAM, SAM, and SOM with corresponding market values.
Slide 6: Traction
Headline: “Gaining Momentum in the Urban Mobility Space”
- Content:
- User Base: Achieved 10,000 active subscribers within the first year of operation.
- Revenue Growth: Monthly recurring revenue (MRR) increased by 20% month-over-month.
- Partnerships: Established collaborations with leading EV manufacturers and charging infrastructure providers.
- Visuals: Line graph showing subscriber growth over time and logos of key partners.
Slide 7: How It Works
Headline: “Seamless Access to Electric Mobility”
- Content:
- Sign Up: Users register via our mobile app or website.
- Select Vehicle: Choose from a diverse fleet of EVs tailored to individual needs.
- Flexible Usage: Access vehicles on a monthly basis with the option to swap models.
- Comprehensive Support: Enjoy included insurance, maintenance, and 24/7 customer service.
- Visuals: Step-by-step infographic detailing the user journey.
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Slide 8: Competitive Landscape
Headline: “Positioned Ahead in a Growing Market”
- Content:
- Direct Competitors: Traditional car rental services and emerging vehicle subscription platforms.
- Differentiators:
- Exclusive EV Focus: Dedicated to electric vehicles, aligning with sustainability trends.
- Flexible Terms: No long-term commitments, catering to modern consumer preferences.
- Integrated Services: All-inclusive packages covering insurance, maintenance, and charging.
- Visuals: Competitive matrix highlighting our unique value propositions.
Slide 9: Business Model
Headline: “Sustainable Revenue Through Recurring Subscriptions”
- Content:
- Primary Revenue: Monthly subscription fees based on vehicle type and usage.
- Secondary Revenue:
- Premium Services: Upgrades, concierge services, and personalized experiences.
- Partnerships: Revenue-sharing with charging networks and maintenance providers.
- Cost Structure: Fleet acquisition, maintenance, insurance, and operational expenses.
- Visuals: Revenue streams and cost breakdown pie charts.
Slide 10: Financials
Headline: “Scaling Profitably Towards Market Leadership”
- Content:
- Revenue Projections:
- Year 1: $10 million
- Year 2: $25 million (150% growth)
- Year 3: $60 million (140% growth)
- Key Metrics:
- Customer Acquisition Cost (CAC): $800
- Lifetime Value (LTV): $6,000 (LTV/CAC Ratio = 7.5)
- Gross Margin: 60%
- Capital Allocation:
- Fleet Expansion: 40%
- Technology Development: 30%
- Marketing & Partnerships: 20%
- Operations: 10%
- Revenue Projections:
- Visuals: Bar graph of projected revenue over 3 years, pie chart of capital allocation.
Slide 11: Our Team
Headline: “Leadership Driving Innovation and Growth”
- Content:
- CEO: John Doe – 15 years in automotive tech, launched two successful startups.
- CTO: Jane Smith – Former Tesla engineer specializing in scalable EV platforms.
- COO: Alex Lee – Led operations for a Fortune 500 company, scaling to $100M+ ARR.
- Advisors: Industry veterans from top EV manufacturers and VC firms.
- Visuals: Headshots with brief bios and notable achievements.
Slide 12: The Ask
Headline: “Accelerating Our Mission with Your Support”
- Content:
- Funding Request: $50 million
- Use of Funds:
- Fleet Expansion: $20M
- Tech Enhancements: $15M
- Market Expansion: $10M
- Working Capital: $5M
- Investment Benefits:
- Anticipated ROI: 5x over 5 years
- Entry into a rapidly expanding market
- Contribution to a sustainable future.
- Visuals: Pie chart of fund allocation and growth projections.
Slide 13: Vision and Closing
Headline: “Powering Tomorrow, Today”
- Content:
- Vision: To lead the shift to sustainable urban mobility, creating a future where transportation is clean, accessible, and hassle-free.
- Call to Action:
- Join us in redefining urban mobility.
- Be part of the EV-as-a-Service revolution.
- Contact Information:
- Email: contact@evasaservice.com
- Phone: +1 (123) 456-7890
- Website: www.evasaservice.com
- Visuals: Inspirational cityscape featuring EVs and charging stations.
Additional Notes
- Design Tips:
- Use high-quality visuals and infographics to make the deck engaging.
- Keep text minimal, focusing on impactful data and key insights.
- Use a consistent color palette and typography for a professional look.
This deck structure is tailored to communicate effectively with investors, highlighting market potential, financial growth, and the company’s vision for sustainable transportation. Let me know if you’d like further customization or assistance with designing specific slides!
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Last Words
Here’s the deal: Transportation is evolving, and you’re right in the middle of it. EV-as-a-Service isn’t just a business; it’s a movement that changes how people move, think, and live.
You’ve got the idea, the market’s ready, and the numbers are solid. All you need now is someone to say, “Let’s build this together.” So, what do you say? Let’s close the laptop and get this deck in front of investors who are smart enough to see the future—and help you build it.
No fluff, no fuss, just a future we can all believe in. Let’s make it happen. You got this!
But if you don’t got it:
Join hundreds of successful entrepreneurs who’ve transformed their pitch decks with my help.
Let me develop an investor ready deck by using my hands-off approach, which includes: market research, copy, design, financials, narrative and strategy.
One week turnaround time.
The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.
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