So, you’ve got a skincare breakthrough that could finally make the perfect moisturizer feel like a myth of the past. But every time you pitch, it feels like potential investors are just seeing another face cream. Here’s the harsh truth: it’s not the formula, it’s the story you’re telling.
I’m Viktor, a pitch deck expert and creative business strategist. Over the past 13 years, I’ve helped businesses secure millions of $ in funding thanks to my approach and I’m sharing it here in this pitch deck guide.
I know how to make audiences actually care about your product—by ditching the jargon and showing them why it’s the future of skincare.
In this deck, you’ll find a pitch flow that’s tried and tested—no fluff, no filler, just real talk on how to showcase your product’s potential. With this guide, you’ll nail the story, the numbers, and maybe even charm your investors into trying it out themselves.
Let’s dive in and get your pitch from “meh” to memorable.
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- Elevator pitch one sentence formula
- Problem/ solution slide one sentence formula
- Competitor slide one sentence formula
- 9 other formulas, tips, tricks and advice
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11 Slide Skincare Innovation Pitch Deck Template | Google Slides
The above is is just a simplified pitch deck version developed as part of our entrepreneurship program for graduate studies.
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Slide 1: Elevator Pitch Slide
- Headline: “Transforming Personalized Skincare for Targeted Results at Home”
- Content:
- Name the Enemy: “Mass-market skincare products lack personalization, leading to unsatisfactory results for diverse skin types.”
- Create Urgency: “Consumers are increasingly searching for custom solutions to address individual skin concerns like acne, aging, and hydration.”
- Agitate the Problem: “The typical skincare products often fail to meet personal needs, resulting in wasted time and money.”
- Offer the Missing Piece: “Our innovative solution leverages AI-powered skin analysis and high-quality ingredients to deliver a personalized experience tailored to each user’s unique skin profile.”
- Spark Intrigue: “Introducing [Product Name], a new era of skincare customization—bringing dermatology-grade results directly to you.”
- Visuals: A split-screen comparison of traditional product routines and the streamlined, personalized process offered by [Product Name].
Slide 2: Investor Memo Slide
- Headline: “Seizing the Opportunity to Revolutionize Skincare”
- Content:
- Market Size: “The personalized skincare market is projected to grow from $29.3 billion in 2024 to $62.4 billion by 2034 at a CAGR of 7.8%Future Market Insights.”
- Product Strength: “Our solution combines advanced AI skin assessment with high-quality formulations for truly personalized skincare.”
- Competitive Advantage: “We stand out through our AI-driven approach, which allows us to tailor each formula, unlike most competitors who rely on static product lines.”
- Proven Traction: “With [X]% customer satisfaction and rapid initial adoption, our product is resonating in a crowded market.”
- Financial Snapshot: “Projected revenue of $10 million in the first year, with a pathway to $100 million by Year 5.”
Slide 3: Problem Statement
- Headline: “Current Skincare Solutions Fall Short”
- Content:
- Agitate the Problem: “Generic skincare does not cater to individual skin differences, leaving many users dissatisfied.”
- Impact and Urgency: “70% of users report inadequate results due to the ‘one-size-fits-all’ nature of conventional skincareGlobal Market Insights Inc..”
- Visuals: Chart showing the increasing dissatisfaction with generic skincare solutions versus personalized results.
Slide 4: Market Opportunity
- Headline: “The Future of Skincare: A $62.4 Billion Opportunity by 2034”
- Content:
- Market Growth: “The global personalized skincare market is growing rapidly, driven by consumer desire for customized solutions.”
- Demographics and Trends: “Growth is especially prominent in the U.S., with an anticipated CAGR of 6.9% through 2032Grand View Research.”
- Visuals: TAM/SAM/SOM analysis chart and a regional market growth breakdown.
Slide 5: Unique Solution
- Headline: “[Product Name]: Personalized Skincare Powered by Advanced AI”
- Content:
- Offer the Missing Piece: “Our app-based AI analyzes skin types in real-time, ensuring each user receives the exact formulation they need.”
- User Benefits: “Tailored to improve skin tone, reduce blemishes, and address aging concerns directly.”
- Visuals: Flowchart showing the process from initial skin scan to customized product formulation and delivery.
Slide 6: Product Benefits and User Testimonials
- Headline: “Real Results, Real Stories”
- Content:
- User Testimonials: “Highlight testimonials showing real customer satisfaction and improved skin health.”
- Measurable Benefits: “85% of users report visibly healthier skin within four weeksMarkWide Research.”
- Visuals: Before-and-after photos, customer quotes, and satisfaction ratings.
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Slide 7: How It Works
- Headline: “A Streamlined, Effective Solution for Every User”
- Content:
- Step-by-Step Process: “AI-based skin analysis, customized formulation, product delivery, and ongoing support.”
- Technology/Process Explanation: “Leverages AI, skin data, and biometrics to ensure optimal results for individual skin needs.”
- Visuals: Process diagram with detailed steps from skin analysis to product delivery.
Slide 8: Competitive Landscape
- Headline: “Leading Through Innovation in a Competitive Market”
- Content:
- Competitor Comparison: “Our AI-driven solution offers a deeper level of personalization compared to competitors like Curology and ProvenMarkWide Research.”
- Unique Selling Proposition: “We use real-time AI analysis for ongoing product adjustments, setting us apart in the market.”
- Visuals: Comparison table with key competitors, highlighting differences in personalization, technology, and target audience.
Slide 9: Traction and Growth Metrics
- Headline: “Strong Market Entry and Rapid User Growth”
- Content:
- Key Metrics: “Over [X] users acquired within the first year, with a [Y]% retention rate and 95% positive feedback.”
- Future Milestones: “Expansion plans to include additional products and an international rollout by Year 3.”
- Visuals: Growth metrics chart showing active users, revenue, and positive feedback over time.
Slide 10: Financial Projections and Funding Ask
- Headline: “Financial Forecast and Investment Opportunity”
- Content:
- Financial Projections:
- Year 1: $10M revenue, $2M profit
- Year 3: $50M revenue, $10M profit
- Year 5: $100M revenue, $20M profitInsightAce Analytic
- Funding Request: “Raising $5 million to enhance AI technology, boost marketing, and scale manufacturing.”
- Funding Allocation: “45% to R&D, 30% to marketing, 15% to operations, and 10% to international expansion.”
- Financial Projections:
- Visuals: Graph of projected revenue growth and pie chart of funding allocation.
Slide 11: Vision and Closing
- Headline: “Join Us in Leading the Future of Personalized Skincare”
- Content:
- Long-Term Vision: “Our mission is to make personalized skincare accessible globally, evolving with every user’s unique needs.”
- Call to Action: “Invest in [Product Name] and be part of the future in skincare personalization.”
- Visuals: Inspirational image representing the brand’s vision for a future where everyone has access to skincare tailored to their unique skin profile.
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Last Words
Alright, that’s the pitch deck—a roadmap to getting people genuinely excited about your skincare innovation. We’ve hit the problem, shown them the numbers, and made it clear why this is worth their time and money. Now it’s all about leaving them with a vision they want to be a part of.
You’re not here to join the endless shelf of generic skincare products. You’re here to redefine what skincare means for people who are tired of “one-size-fits-all.” With the right support, this innovation can be the product that turns that vision into a reality.
So, go out there, tell your story confidently, and don’t let anyone miss the chance to join you on this.
You got this!
But if you don’t got it:
Join hundreds of successful entrepreneurs who’ve transformed their pitch decks with my help.
Let me develop an investor ready deck by using my hands-off approach, which includes: market research, copy, design, financials, narrative and strategy.
One week turnaround time.
The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.
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