Securing Funding is Tougher Than a 12-Step Skincare Routine—Use This 13 Slide Cosmetics Pitch Deck Template | Google Slides

Alright, let’s get real. The beauty industry is fierce, isn’t it? You’ve got your genius product—one that can outshine all those overpriced, overhyped brands cluttering the shelves—but here you are, stuck in a room full of skeptical investors who’ve seen a thousand pitches before lunch.

The truth is, it’s not them, it’s you (yes, it’s like that text you never should have sent). And no, it’s not because your product isn’t revolutionary—it’s because your pitch is as dry as last year’s lipstick. I’m here to fix that.

I’m Viktor, a pitch deck expert and creative business strategist. Over the past 13 years, I’ve helped businesses secure millions of $ in funding thanks to my approach and I’m sharing it here in this pitch deck guide.

Today, we’re not just talking cosmetics; we’re going to craft a pitch so compelling, your audience will be begging to get their hands on your product before they even leave the room. Let’s dive in and make your pitch as flawless as your best-selling foundation.

13 Slide Cosmetics Pitch Deck Template | Google Slides

1. Title Slide:

• Company Name: XYZ Cosmetics Ingredients, Inc.
• Logo: Company logo prominently displayed.
• Your Name and Title: John Smith, CEO.
• Contact Information: Email address and phone number for reaching out.

2. Introduction:

• Briefly introduce your company and its mission:
  • “Welcome to XYZ Cosmetics Ingredients, where we are committed to revolutionizing the cosmetic industry through innovation and quality.”
• Highlight your expertise in the cosmetic ingredients industry:
  • “With over 15 years of experience, we’ve become industry leaders in sourcing and distributing premium cosmetic ingredients.”
• Mention your target market and customer segments:
  • “We serve a diverse customer base, including cosmetics manufacturers, skincare brands, and spa and salon professionals.”

3. Problem Statement:

• Identify the pain points or challenges in the cosmetic industry:
  • “The cosmetic industry faces challenges related to sourcing high-quality and sustainable ingredients, meeting regulatory requirements, and keeping up with changing consumer preferences.”
• Explain how your company addresses these problems:
  • “At XYZ Cosmetics Ingredients, we have tackled these challenges head-on by sourcing ethically and sustainably, maintaining rigorous quality standards, and staying ahead of industry trends.”

4. Solution:

• Describe your range of cosmetic ingredients and products:
  • “Our product portfolio includes a wide range of natural and organic cosmetic ingredients, such as botanical extracts, essential oils, and specialty additives.”
• Explain how your products solve the problems mentioned earlier:
  • “Our ingredients are carefully selected to meet the highest quality standards, ensuring they are safe, effective, and compliant with industry regulations.”
• Highlight any unique features or benefits of your ingredients:
  • “What sets us apart is our commitment to sustainability. We source ingredients responsibly and transparently, supporting fair trade practices and environmentally-friendly sourcing methods.”

5. Market Opportunity:

• Present market size and growth potential:
  • “The global cosmetics market is projected to reach $800 billion by 2025, with a growing trend towards natural and organic products.”
• Discuss current market trends and consumer preferences:
  • “Consumers are increasingly seeking clean, eco-friendly, and cruelty-free cosmetic products, driving demand for high-quality ingredients.”
• Show how your company is positioned to capture market share:
  • “We are strategically positioned to capitalize on this trend, offering a diverse range of sustainable and natural cosmetic ingredients.”

6. Competitive Analysis:

• Identify key competitors in the cosmetic ingredients space:
  • “Our primary competitors include ABC Ingredients and XYZ Suppliers, who offer similar ingredient portfolios.”
• Compare your products and services to those of your competitors:
  • “While competitors focus on price, we differentiate ourselves through superior quality, ethical sourcing, and personalized customer service.”
• Highlight your competitive advantages, such as quality, price, or distribution:
  • “Our products boast a 98% customer satisfaction rate, and our strategic partnerships enable us to reach customers worldwide faster and more efficiently.”

7. Business Model:

• Explain how you generate revenue:
  • “We generate revenue through the sale of cosmetic ingredients to manufacturers, distributors, and brands.”
• Discuss pricing strategies and any discounts or promotions:
  • “Our competitive pricing strategy allows us to offer premium ingredients at a cost-effective price point, while volume-based discounts incentivize larger orders.”
• Detail your distribution channels and partnerships:
  • “We utilize a multi-channel distribution model, partnering with global logistics providers to ensure timely and cost-effective delivery.”

8. Sales and Marketing Strategy:

• Describe your sales approach (direct sales, B2B, B2C, etc.):
  • “Our primary sales channels are B2B, where we work closely with cosmetics manufacturers and brands to meet their ingredient needs.”
• Discuss your marketing efforts, including digital marketing, advertising, and promotions:
  • “Our marketing strategy focuses on digital advertising, content marketing, and participation in industry trade shows and conferences.”
• Mention any partnerships or collaborations that enhance your marketing reach:
  • “We have established partnerships with industry influencers and beauty trade associations to increase brand visibility and credibility.”

9. Team:

• Introduce your core team members and their expertise:
  • “Our leadership team comprises industry veterans with extensive backgrounds in cosmetics, ingredient sourcing, and distribution.”
• Highlight relevant experience and qualifications:
  • “Our Chief Scientist holds a Ph.D. in Cosmetic Chemistry and has a track record of developing innovative ingredient formulations.”
• Showcase any advisors or industry experts you collaborate with:
  • “We are privileged to have an advisory board of renowned cosmetic scientists and sustainability experts who guide our product development and ethical sourcing practices.”

10. Financial Projections:

• Present revenue projections for the next 3-5 years:
  • “We anticipate steady annual revenue growth, with projected revenues of $5 million by the end of year 3.”
• Show key financial metrics like gross margin, EBITDA, and net profit:
  • “Our gross margin currently stands at 45%, and we expect to achieve a positive EBITDA by year 2.”
• Discuss funding needs and investment opportunities, if applicable:
  • “While we are currently self-funded, we are open to discussing potential partnerships or investments to accelerate our growth.”

11. Milestones:

• Share your company’s major achievements and milestones to date:
  • “Over the past year, we have successfully launched three new product lines, secured partnerships with five major cosmetic brands, and achieved a 20% increase in revenue.”
• Include product launches, partnerships, or key client wins:
  • “Our recent partnership with a top-tier skincare brand has resulted in a 30% boost in sales volume.”

12. Investment Ask:

• Specify the amount of funding you are seeking (if applicable):
  • “We are seeking $2 million in investment to expand our product line, enhance marketing efforts, and scale our distribution network.”
• Explain how you plan to use the funds (e.g., product development, marketing, expansion):
  • “The investment will primarily be allocated to R&D for new product formulations, expanding our sales and marketing team, and establishing regional distribution centers.”
• Discuss the terms of investment, if relevant:
  • “We are offering a 15% equity stake in the company to potential investors, with a projected ROI of 3x within five years.”

13. Conclusion:

• Summarize the key points of your pitch:
  • “In conclusion, XYZ Cosmetics Ingredients is positioned as a leader in providing high-quality, sustainable, and ethically sourced cosmetic ingredients to meet the growing demand for clean and natural beauty products.”
• Reiterate why your company is a strong investment opportunity:
  • “With a proven track record, a dedicated team, and a market poised for growth, we invite you to join us on our journey to reshape the cosmetics industry.”
• Thank the audience for their time and consideration:
  • “Thank you for your attention, and we are available to address any questions or discuss potential collaborations further.”

Conclusion

So here we are—at the end of this rollercoaster. By now, you’ve shown them why your product is the game-changer that’s going to disrupt the market and why they’d be crazy to pass on this opportunity.

But let’s cut the fluff, shall we? You don’t need another round of “let’s think about it” emails. You’re not here to play the game; you’re here to change it.

This is where the magic happens—or doesn’t. Either they get in now and ride the wave with you, or they watch from the sidelines while you skyrocket. The choice is simple. So, let’s lock this in, shake hands, and make your brand the next big thing that has beauty editors scrambling for their pens.

Game on.

If you want to really dive into the world of pitch decks, check out our complete collection of pitch deck templates.