Got a vision for the future of digital banking but struggling to get investors on board? You’re not alone. The harsh truth: it’s not your vision that’s the issue—it’s your pitch deck. But don’t sweat it, because I’m here to help you turn your pitch from “meh” to “wow.”
I’m Viktor, a pitch deck expert, and a presentation expert. Over the past 13 years, I’ve helped businesses secure millions of $ in funding thanks to my approach and I’m sharing it here in this pitch deck guide.
In this guide, we’re going to walk through every step of creating a pitch deck that not only tells your story but also makes investors sit up and take notice. Ready to make your digital bank the next big thing? Let’s dive in.
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15 Slide Digital Bank Pitch Deck Template
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1. Cover Slide
- Logo: Place a high-resolution image of your digital bank’s logo at the center or top of the slide. Ensure it’s clear and professional-looking.
- Tagline: Below the logo, include a short and impactful tagline that encapsulates the essence of your digital bank. Make it memorable and relatable to your target audience.
- Contact Information: At the bottom of the slide, provide your full name, your position (e.g., Founder, CEO), and your contact details (email and phone number). Ensure this information is easy to read and accessible.
2. Problem
- Market Pain Points:
- Inefficiency: Discuss how traditional banking systems are outdated and inefficient, leading to longer processing times for transactions and applications.
- Lack of Accessibility: Highlight the lack of accessibility in rural or underserved areas, and how this affects potential customers.
- High Fees: Talk about the high fees associated with traditional banks, including account maintenance fees, ATM fees, and transaction fees.
- Customer Challenges:
- Poor User Experience: Describe how customers often face a poor user experience with traditional banks, from complicated account setup processes to unresponsive customer service.
- Lack of Transparency: Address the issue of hidden fees and lack of transparency in traditional banking.
- Limited Personalization: Explain how traditional banks offer limited personalization, leading to a one-size-fits-all approach that doesn’t meet all customers’ needs.
3. Solution
- Your Product:
- Introduction: Introduce your digital bank, explaining that it is a mobile-first, user-friendly platform designed to address the pain points mentioned earlier.
- Key Features: Highlight key features of your digital bank, such as instant account setup, zero fees, 24/7 customer support, and personalized financial advice.
- Unique Selling Proposition (USP):
- Innovation: Emphasize how your digital bank leverages the latest technology to provide a faster, more efficient banking experience.
- Accessibility: Highlight how your platform is accessible to anyone with a smartphone, ensuring banking services are available even in remote areas.
- Customer-Centric: Explain how your digital bank puts the customer first, with transparent fees, personalized services, and a commitment to user satisfaction.
4. Market Opportunity
- Market Size:
- Global Perspective: Provide statistics and data on the global digital banking market, highlighting its current size and potential for growth.
- Target Market: Narrow down to your specific target market, detailing the demographic and geographic characteristics of your potential customers.
- Growth Potential:
- Trends: Showcase trends in digital banking, such as the increasing preference for mobile banking and the adoption of digital wallets.
- Forecasts: Present forecasts that predict the growth of digital banking in the coming years, supporting your claims with data from reputable sources.
5. Business Model
- Revenue Streams:
- Transaction Fees: Explain how you will charge a small fee for certain types of transactions, ensuring transparency in your fee structure.
- Premium Accounts: Introduce the concept of premium accounts, where customers can pay a monthly or annual fee for additional benefits and features.
- Partnerships: Discuss potential partnerships with other businesses and how these could generate revenue for your digital bank.
- Cost Structure:
- Technology and Development: Outline the costs associated with developing and maintaining your digital banking platform.
- Marketing and Customer Acquisition: Detail the costs related to marketing and acquiring new customers.
- Operational Costs: Provide information on the operational costs of running your digital bank, including customer support and compliance.
6. Go-to-Market Strategy
- Launch Plan:
- Beta Testing: Discuss plans for beta testing your digital bank with a select group of users to gather feedback and make improvements.
- Official Launch: Provide a timeline for the official launch of your digital bank, outlining key milestones and objectives.
- Marketing and Sales:
- Online Marketing: Explain how you will leverage online marketing channels, such as social media, SEO, and content marketing, to reach your target audience.
- Referral Programs: Introduce referral programs as a way to encourage existing customers to refer new users to your digital bank.
- Partnerships: Discuss how forming partnerships with other businesses can help in acquiring customers and increasing visibility.
7. Traction
- Current Status:
- Development Progress: Share the current status of your digital bank’s development. Highlight any completed features or milestones.
- User Engagement: If you have conducted beta testing or have an early version of the product live, share engagement metrics and user growth numbers.
- User Feedback/Testimonials:
- Positive Responses: Share positive feedback from early users or beta testers. Highlight comments on what users love about your digital bank.
- Improvements Made: Discuss how you’ve used user feedback to make improvements to the platform, showcasing your commitment to user satisfaction.
8. Technology
- Platform:
- Architecture: Provide a high-level overview of the technology architecture of your digital bank, highlighting any innovative or unique aspects.
- Scalability: Explain how your platform is built to scale, ensuring that it can handle growth in user numbers and transaction volumes.
- Security:
- Data Protection: Emphasize the measures you have in place to protect user data, including encryption and secure servers.
- Transaction Security: Discuss how you ensure the security of transactions on your platform, possibly highlighting any partnerships with security experts or firms.
9. Team
- Founding Team:
- Backgrounds: Introduce each founding team member, highlighting their background, expertise, and role within the company.
- Vision: Share the team’s vision for the digital bank, showcasing your passion and commitment to the project.
- Advisors:
- Industry Experts: If applicable, introduce any advisors who are helping guide the company, highlighting their expertise and role.
- Value Added: Explain how these advisors add value to your digital bank, whether through industry connections, expertise, or strategic guidance.
10. Financials
- Projections:
- Revenue: Provide a detailed projection of your revenue for the next 3-5 years, breaking it down by your different revenue streams.
- Expenses: Outline your major expense categories and project how they will grow over time.
- Profitability: Highlight when you expect the digital bank to become profitable.
- Key Metrics:
- Customer Acquisition Cost (CAC): Share your projected CAC, explaining how you plan to optimize it over time.
- Lifetime Value (LTV): Provide the projected LTV of a customer, showcasing the long-term value of your customer base.
- Churn Rate: Discuss your projected churn rate and strategies to minimize it.
11. Competition
- Competitive Landscape:
- Market Players: Present a landscape of the current market, highlighting the main players in the digital banking space.
- Your Positioning: Clearly position your digital bank in the market, explaining how you differentiate from the competition.
- Competitive Advantage:
- Technology: Emphasize any technological advantages your platform has over the competition.
- User Experience: Highlight how your focus on user experience sets you apart.
- Innovation: Showcase your commitment to innovation and how it gives you an edge in the market.
12. Investment and Use of Funds
- Funding Required:
- Amount: State clearly how much funding you are seeking.
- Valuation: If applicable, provide the valuation at which you are raising funds.
- Use of Funds:
- Development: Explain how a portion of the funds will be used for product development and technology.
- Marketing: Outline how funds will be allocated to marketing and customer acquisition.
- Operations: Discuss the use of funds for operational costs, including staffing and customer support.
13. Contact
- Thank You: Start this slide with a sincere thank you to the audience for their time and consideration.
- Contact Information:
- Direct Contact: Provide your direct contact information again, including your phone number and professional email address.
- Social Media: If applicable, include links to your professional LinkedIn profile or other relevant social media accounts.
- Website: Provide the URL to your digital bank’s official website for more information.
14. Appendix (Optional)
- Additional Information:
- FAQs: Include a section for frequently asked questions to address any common queries investors might have.
- Case Studies: If applicable, provide case studies that showcase the success of your digital bank or demonstrate the effectiveness of your solution.
- Additional Data: Include any additional data or research that supports your pitch and adds credibility to your business case.
15. Q&A (Optional)
- Invitation for Questions: Encourage the audience to ask questions, showing that you are open and transparent.
- Prepared Responses: Be prepared with responses for potential questions, especially regarding your financial projections, market analysis, and competitive positioning.
Last Words
Remember, a great pitch deck isn’t just about flashy slides and impressive stats. It’s about telling a compelling story that resonates with your audience and makes them believe in your vision as much as you do. Keep it clear, keep it honest, and most importantly, keep it you. You got this.
But if you don’t got it:
Join hundreds of successful entrepreneurs who’ve transformed their pitch decks with my help.
Let me develop an investor ready deck by using my hands-off approach, which includes: market research, copy, design, financials, narrative and strategy.
One week turnaround time.
The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.
If you want to really dive into the world of pitch decks, check out our complete collection of pitch deck guides, pitch deck outlines and pitch deck examples. Got a pressing issue? Check out our forum and post your questions there.
For more guidance, check out my bank pitch deck guide or the fintech pitch deck guide.
