Author: Viktor
Pitch Deck Expert. Ex Advertising. Founder of Viktori. $500mill In Funding. Bald Since 2010.
“The Future of Experiences is Connection-Driven.”
“We help brands and communities create unforgettable live events that foster authentic human connection — blending digital innovation with physical spaces — to drive engagement, loyalty, and real-world impact.”
“Because in a disconnected world, meaningful moments win.”
Visual: Big emotional event image — people smiling, connecting, immersive environment.
Learn how to hook investors with this slide.
“Why We Win — Fast Growth, High Demand, Scalable Opportunity.”
Market: $X Billion Event & Experience Economy Growing at X% CAGR
Audience Demand: X,000 waitlist sign-ups within first 30 days
Revenue Model: Multi-channel monetization — ticketing, sponsorship, digital content, community subscriptions
Key Partnerships: Signed LOIs with [Brand 1], [Brand 2], [Venue Partner]
Execution Ready: Core team of event veterans + tech operators
Expansion Potential: Franchise-ready event IP for global scaling
Visual: Clean infographic or icons for each bullet.
“Most Events Are Transactional. We Create Transformational Experiences.”
Today’s event landscape is saturated with:
Forgettable experiences
Surface-level engagement
Poor attendee retention
Missed monetization beyond ticket sales
Brands waste millions on one-off events with no community retention.
Audiences crave belonging, not just attendance.
Sponsors demand better ROI and measurable engagement.
Visual: Comparison Graphic —
Left: “Old World Events” = Generic / Forgettable
Right: “Our Future Vision” = Personalized / Community-Driven / Scalable
Read: Creating an impactful problem slide
“An Audience Hungry for Meaningful Connection.”
Young Professionals (25-45)
Digital-Native Communities
Brand-Loyal Audiences
Purpose-Driven Consumers
Total Addressable Market (TAM): $X Billion Global Experience Economy
Serviceable Market (SAM): $X Billion Events & Festivals Segment
Our Initial Market (SOM): $X Million across [City 1], [City 2], [City 3]
Visual:
Clean 3-circle TAM/SAM/SOM diagram.
Optional: Persona visuals with data points — e.g.,
“72% of Gen Z prefer experiences over products.”
Read: Explaining Your Market Size to Investors
“We Build Events as Ecosystems — Not One-Offs.”
Immersive Themes Tailored to Audience Passions
Hybrid Experience Design (Physical + Digital Layering)
Pre-Event Community Building (Exclusive Access, Content, Rewards)
Real-Time Engagement Tech (Gamification, AR/VR, On-Site Interactions)
Post-Event Monetization: Digital Content, Membership, Merch, NFTs
Optional Tagline:
“We turn attendees into superfans — and brands into storytellers.”
Visual: Event Experience Map — Before / During / After Touchpoints.
Read: Selling Your Solution With a Compelling Slide
“Delivering Value Across Every Touchpoint.”
Personalized Experience Paths
Access to Exclusive Communities
Memorable Content & Merch
Deeper Engagement Metrics
Premium Brand Activation Spaces
Post-Event Data & Retargeting
Scalable Event IP
Multiple Revenue Streams
Data-Rich Community Insights
Visual: 3-Part Venn Diagram showing shared value across Attendees, Brands, Investors.
Optional Quote:
“People will forget what you said. They’ll never forget how you made them feel.” — Maya Angelou
“Built for Profitability and Growth.”
Revenue Source | Details |
---|---|
Ticketing & VIP Access | Tiered pricing, early bird incentives, premium experiences |
Sponsorships & Brand Activations | Custom brand integrations, immersive sponsorship opportunities |
Merchandising | Limited-edition merch, artist collaborations, digital collectibles |
Content Monetization | Post-event content sales, paywalled digital experiences |
Community Subscriptions | Year-round member benefits, early access, exclusive content |
Licensing & Franchising | Expandable IP to new cities and verticals |
Visual: Revenue Stream Pie Chart or Value Ladder Diagram.
Optional Tagline:
“Multiple ways to win. Infinite ways to grow.”
“Strategic, Audience-Led Growth.”
Influencer & Creator Partnerships — Authentic reach to niche communities
Experiential Content — Viral-ready video assets, UGC campaigns, real-time storytelling
Partner Ecosystem — Brands, venues, media partners co-driving traffic
Countdown Content Series
Early Access Community Drops
City Ambassadors Program
Post-Event Digital Storytelling
Visual: Customer Acquisition Funnel — Awareness → Engagement → Conversion → Loyalty.
Optional Quote:
“Events don’t go viral — stories do.”
“Positioned Where Experience Meets Community.”
Competitive Positioning Map Example:
X-Axis: Brand Experience (Low to High)
Y-Axis: Community Retention (Low to High)
Show where existing players are:
Traditional Festivals
Conference Platforms
Local Events
Your Position:
Top-Right Quadrant — “High Brand Experience + Strong Community Flywheel”
Optional Note:
“We don’t just fill venues — we build movements.”
Visual: Clear 2×2 Positioning Grid with logos or descriptors.
“Proof that the Market Wants This.”
Traction Metrics Examples:
Pilot Event Sold Out in 48 Hours
X,000 Social Followers Gained Organically in First 3 Months
X% Email Open Rate vs. Industry Average
Secured Brand Partnerships with [Brand 1], [Brand 2]
Press Features in [Media 1], [Media 2]
Visual:
Event Photos, Social Media Screenshots, Testimonials.
Optional Quote:
“Real people. Real engagement. Real momentum.”
“From Proven Concept to Scalable Platform.”
Quarter | Milestone |
---|---|
Q1 | Finalize Partnerships, Launch Pre-Event Community |
Q2 | Flagship Event Execution, Audience Data Capture |
Q3 | Launch Content Monetization & Merch Drops |
Q4 | Expand to New Markets, Secure Franchise Partners |
Optional Future Vision:
*”10 Events. 5 Cities. 1 Global Brand Community.”_
Visual: Timeline Infographic with Icons or Milestone Markers.
“The Team Building the Future of Live Experiences.”
Founder Name — Serial Entrepreneur / Event Specialist
Creative Director — Award-Winning Experience Designer
Head of Partnerships — Former [Big Brand] BD Lead
Tech Lead — Ex-[Tech Company] / Experience Tech Expert
“We believe the future of events isn’t about attendance — it’s about belonging.”
Funding Ask (Optional): “We are raising [$X] to fuel our next phase of growth.“
Partnership Invitation: “Let’s create the future of experiences together.“
Contact Info / Next Steps
Visual: Team Photos or Clean Profiles.
Optional Closing Slide Tagline:
“Connect. Create. Belong.”
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What is the core mission of this event?
Who is this event for? (Target audience)
What major problem are you solving for attendees, brands, or partners?
What emotional transformation will people experience?
What’s the bold, headline-worthy claim or differentiator?
What traction do you have so far? (Metrics, data, social proof)
What partnerships or commitments have you secured?
How big is the market opportunity?
What is your scalable revenue model?
What makes this event highly investable or low-risk?
What’s broken or outdated in the current event landscape you’re entering?
What pain points do attendees or brands face today?
Why is this problem urgent to solve now?
What happens if nobody solves it?
Are there supporting trends or stats that prove this?
Who is your primary audience? (Demographics & Psychographics)
What do they value most in an event experience?
How large is your Total Addressable Market (TAM)?
What slice of that market (SAM/SOM) are you targeting first?
Are there underserved niches or communities you can own?
What does your event concept look and feel like?
What unique experiences or features differentiate it?
What is the attendee journey before, during, and after the event?
What technology or innovation is integrated?
How does your event foster connection, retention, or transformation?
What benefits do attendees receive beyond the event itself?
How does the experience drive value for brands or sponsors?
How do you keep the audience engaged before and after the event?
What emotional, social, or business outcomes do you create?
What promise can you make that no one else is making?
How do you make money from this event?
What are the primary and secondary revenue streams?
How scalable is the model across new locations or formats?
What are your expected margins?
Are there any unique or innovative monetization methods?
How will you acquire attendees and partners?
What marketing channels are most effective for your audience?
What partnerships or influencer strategies will you leverage?
How will you generate pre-event buzz?
What content or storytelling tactics will drive virality?
Who are your direct and indirect competitors?
How is your event positioned differently in the market?
What do existing events lack that yours provides?
Are there emerging trends you’re aligning with?
What is your unique market positioning or brand narrative?
What traction or proof points have you generated?
Any successful pilot events, community growth, or engagement metrics?
Any early partnerships, sponsors, or brand interest?
Press coverage, testimonials, or social media wins?
What feedback or validation have you received from your audience?
What are the next key milestones for the event?
What’s your timeline from now to execution?
What expansion or scaling plans exist beyond the first event?
What are the biggest risks and how are you mitigating them?
What does success look like in 1 year? 3 years? 5 years?
Who is on your core team and why are they uniquely qualified?
What experience or credibility does your team bring?
What is your long-term vision for the event or platform?
What are you asking from investors or partners? (Funding, collaboration, introductions)
What is the most powerful closing statement or belief driving this venture?
A detailed guide with the steps outlined to get to a investor ready deck.
Viktori. Pitching your way to your next funding.
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