The ready-to-drink (RTD) beverage market, including canned wines and cocktails, is experiencing significant growth. According to a 2020 report by Grand View Research, the global canned wine market is expected to grow at a compound annual growth rate (CAGR) of 10.4% from 2020 to 2027, reaching a market size of $155 million by 2027. Additionally, the global sales of canned cocktails are predicted to surpass $146 billion by 2030, making it one of the fastest-growing segments in the beverage industry. This rapid growth presents a lucrative opportunity for companies looking to raise funding in this space.
The Problem the Client Was Facing
Design
NMARL’s initial pitch deck lacked visual appeal, with a cluttered layout and inconsistent branding that failed to capture the audience’s attention.
Copy
The original content was verbose and lacked a compelling narrative, making it difficult for potential investors to grasp the key messages quickly.
Research
Insufficient market research and outdated statistics weakened the pitch, leaving potential investors unconvinced about the market potential and growth opportunities.
Narrative
The deck lacked a cohesive story that connected NMARL’s products with market trends, customer needs, and investment potential.
Financials
Financial projections were poorly presented, with unclear assumptions and an absence of detailed breakdowns, leading to confusion among potential investors.
Strategy
The strategic plan was vague and lacked actionable steps, failing to demonstrate a clear path to achieving business goals.
Our Approach and Solution
To address these issues, we implemented a comprehensive approach that included the following steps:
Design
We redesigned the pitch deck to ensure a clean, professional, and visually appealing layout. We incorporated consistent branding elements, high-quality images, and easy-to-read fonts to enhance the overall aesthetic appeal.
Example: The “Convenience” and “Affordable” slides were redesigned with high-quality images of the products and concise, bullet-pointed text to highlight key benefits effectively.
Copy
We refined the content to be concise and compelling, emphasizing key messages and ensuring clarity.
Example: The introductory slide now succinctly states, “Great tasting wines and cocktails, made convenient and sustainable,” immediately communicating NMARL’s value proposition.
Research
We conducted thorough market research to include the latest statistics and trends, strengthening the pitch with credible data.
Example: The market overview section now includes up-to-date statistics on the growth of the canned wine and RTD cocktail markets, supported by sources such as Grand View Research and Nielsen.
Narrative
We crafted a cohesive story that aligns NMARL’s products with current market trends and consumer preferences, highlighting the unique selling points and market potential.
Example: The narrative was structured to showcase the rising demand for eco-friendly, convenient beverage options among millennials and Gen Z, linking this trend to NMARL’s product offerings.
Financials
We restructured the financial section to present clear, detailed projections with visual aids such as graphs and charts, making it easier for investors to understand the financial outlook.
Example: A revenue projection graph was added, illustrating the expected growth trajectory for different product lines over the next five years.
Strategy
We developed a detailed strategic plan with specific, actionable steps to achieve business objectives, demonstrating NMARL’s readiness to execute its vision.
Example: The go-to-market strategy now includes targeted marketing campaigns, partnerships with e-commerce platforms, and plans for expanding distribution channels.
Overview of the Work Done
Design
- Specific Example: Redesigned the “Convenience” slide with a clean layout, high-quality product images, and bullet points highlighting portability, affordability, and eco-friendliness.
Copy
- Specific Example: Refined the introductory statement to “Great tasting wines and cocktails, made convenient and sustainable,” ensuring immediate clarity of the value proposition.
Research
- Specific Example: Included updated market statistics, such as “Global sales of canned cocktails are predicted to surpass $146 billion by 2030,” sourced from industry reports.
Narrative
- Specific Example: Structured the narrative to emphasize the growing demand for RTD beverages among millennials and Gen Z, linking NMARL’s products to these trends.
Financials
- Specific Example: Added a revenue projection graph for the next five years, clearly illustrating expected growth across different product lines.
Strategy
- Specific Example: Detailed the go-to-market strategy, including partnerships with online platforms like Lazada and Shopee, and a focused marketing campaign targeting millennial consumers.
By addressing each aspect comprehensively, we transformed NMARL’s pitch deck into a powerful tool that effectively communicates the company’s value proposition, market potential, and strategic vision, thereby enhancing its appeal to potential investors. This case study highlights our ability to deliver an all-encompassing solution, positioning us as a premium service provider capable of handling every facet of pitch deck development.
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