Game Pitch Deck Case Study: Crafting a Winning Deck For Verses

The digital gaming industry, particularly the trading card game (TCG) segment, is booming. Blockchain integration within gaming has opened new revenue streams, making it a lucrative field for investment. The global TCG market is projected to grow significantly, driven by innovations and increasing player engagement. Blockchain gaming alone was valued at over $3 billion in 2021 and is expected to grow at a CAGR of 14.5% through 2028​​​​.

The Problem:

Verses needed a comprehensive and compelling pitch deck to secure funding but faced several challenges:

• Design: Lacked visual coherence and appeal.
• Copy: Struggled with clear, persuasive messaging.
• Research: Insufficient market data and competitive analysis.
• Narrative: Incoherent storytelling, failing to capture the game’s essence.
• Financials: Weak financial projections and unclear funding needs.
• Strategy: Undefined go-to-market and user acquisition strategies.

Our Approach and Solution:

We adopted a holistic approach to address each challenge systematically.

1. Design:
   • Examples: Created visually appealing slides, such as the “Underlying Magic” slide, showcasing blockchain integration with dynamic graphics. The “Go-To-Market Plan” slide utilized icons and streamlined layouts for clarity.
2. Copy:
   • Examples: Crafted concise, impactful copy for the “Value Proposition” slide: “Verses revolutionizes TCGs with blockchain, offering customizable adventures and true digital ownership.” Enhanced the “Problem/Opportunity” slide with clear bullet points.
3. Research:
   • Examples: Included detailed market analysis in the “Market Sizing” slide, highlighting the TCG and blockchain gaming market growth rates and revenue projections. Utilized statistics from industry reports to bolster the pitch.
4. Narrative:
   • Examples: Developed a coherent narrative arc from the “Problem” to the “Solution,” ensuring each slide naturally led to the next. The “Current Status, Accomplishments” slide highlighted the game’s progress and strategic partnerships.
5. Financials:
   • Examples: Provided detailed financial projections on the “Financial Projections and Key Metrics” slide, including user growth targets and revenue streams. Clarified funding requirements and allocation in the “Use of Funds” slide.
6. Strategy:
   • Examples: Outlined a clear go-to-market strategy on the “Go-To-Market Plan” slide, including targeting early adopters, leveraging social media, and engaging influencers. Developed a comprehensive user acquisition strategy in the “User Acquisition Stories” slide, showcasing unique tactics like leveraging AI tools and open-source support.

Overview of the Work Done:

• Design: Implemented a cohesive design language across all slides, incorporating brand colors, fonts, and imagery to ensure visual consistency and professional appeal.
• Copy: Developed persuasive and clear copy, emphasizing key points and benefits without redundancy. For instance, the “Business Model” slide succinctly outlined revenue streams: “Digital collectibles sales, in-app purchases, and secondary market fees.”
• Research: Conducted in-depth market research, integrating relevant statistics and trends to substantiate claims. The “Market Sizing” slide included projections and market share analyses.
• Narrative: Crafted a compelling narrative that flowed logically, making a strong case for investment. The “Problem/Opportunity” slide effectively framed the market need and Verses’ solution.
• Financials: Created robust financial models and clear visual representations of financial data. The “Financial Projections and Key Metrics” slide provided transparency and credibility.
• Strategy: Developed a detailed go-to-market and user acquisition strategy, ensuring a comprehensive approach to market entry and growth.

This case study demonstrates my ability to deliver a complete and compelling pitch deck, addressing all aspects from design to financials, making me a premium choice for clients in any industry.

For more guidance, check out my game pitch deck guide or check out the forums if you have any questions for us!