Author: Viktor
Pitch Deck Expert. Ex Advertising. Founder of Viktori. $500mill In Funding. Bald Since 2010.
You’ve got the next big idea for a crypto project—maybe it’s a revolutionary DeFi platform, a game-changing NFT marketplace, or a blockchain-based app that’ll make Elon Musk tweet about it.
But here’s the kicker: no one’s biting. And no, it’s not because “people don’t get your vision.”
It’s because your pitch deck sucks. Harsh? Sure. True? Also, yes.
Hey, I’m Viktor. Nerd, pitch deck expert, and someone who’s helped clients raise over $500 million in funding. I’ve seen killer projects die in silence because their founders couldn’t explain their ideas in a way that makes investors want to throw money at them.
And I’m here to make sure that doesn’t happen to you.
So, why should you care about this guide?
Because in the wild west of crypto, your pitch deck is your golden ticket. It’s the difference between landing that seed round and becoming the next big thing or… quietly fading into the abyss of forgotten blockchain dreams.
In this guide, I’m going to break down exactly how to create a crypto pitch deck that’ll make VCs and angel investors lean forward in their chairs. Here’s what we’ll cover:
Oh, and if you’re worried I’m just throwing buzzwords at you, let me hit you with some stats. Did you know that 75% of pitch decks fail to secure funding simply because they’re unclear or boring? That’s right. Investors don’t have the time—or patience—for anything that doesn’t immediately grab their attention. But don’t sweat it, by the end of this guide, you’ll have a pitch deck that’s polished, professional, and impossible to ignore.
Ready to make investors FOMO into your project? Let’s dive in.
A crypto pitch deck is your ultimate power move to secure investment, partnerships, or sales for your blockchain-based project. It’s a strategic weapon that communicates why your idea deserves attention (and funding) over the hundreds of other crypto projects vying for the same spotlight.
Whether you’re gunning for funding, courting potential buyers, or building trust with stakeholders, your pitch deck is often the first impression you make.
And let’s be real, in a market flooded with buzzwords like “decentralized” and “immutable,” standing out isn’t optional—it’s survival.
Here’s why a pitch deck is your secret weapon in the crypto space:
Investors see dozens of crypto pitches every week, and you have less than 3 minutes to grab their attention. A well-designed pitch deck helps you communicate your project’s value quickly, clearly, and convincingly.
Your deck isn’t just about numbers; it’s about creating a compelling narrative around your project. For example:
In short, if your pitch deck doesn’t resonate, your project won’t even make it to a follow-up meeting.
Whether you’re looking to partner with exchanges, onboard institutional investors, or pitch enterprise clients, your deck has to make the case for why your solution matters.
Beyond selling the project, your deck also demonstrates how well you understand the crypto market, which is a major trust factor. If you can’t explain your value proposition in 10 slides, why would they trust you to execute it?
In the crypto world, trust is the ultimate currency. The industry is notorious for scams, rug pulls, and vaporware (thanks, 2017 ICO boom). A polished pitch deck signals to stakeholders—whether they’re investors, partners, or early adopters—that you’re serious, professional, and transparent.
How does it do that?
According to a report by Edelman, 60% of investors say trustworthiness is the #1 factor in deciding whether to invest. Your pitch deck is often the first step in building that trust.
Take OpenSea as an example. Before becoming the largest NFT marketplace in the world, OpenSea used a simple yet effective pitch deck to raise its seed funding in 2018. It communicated the value of NFTs, the problem it was solving (lack of platforms for digital ownership), and the opportunity in a rapidly growing market. Fast forward to today, and they’ve raised $423 million in total funding. That started with a pitch deck.
Before you even open PowerPoint, ask yourself: What am I trying to achieve with this pitch deck? Clarifying your objective isn’t just helpful—it’s essential. A crypto pitch deck can serve multiple purposes, and tailoring your content to match your goal ensures your message lands effectively. Here are some common objectives in the crypto space:
The most common objective for a crypto pitch deck is to attract funding. This includes:
Not every crypto pitch deck is about raising cash. Sometimes it’s about forming strategic partnerships that amplify your project’s reach or capabilities. For example:
Your goal might not involve raising money directly but instead creating buzz or acquiring early adopters:
In some cases, your pitch deck is about positioning your company for an acquisition or merger. You’ll need to highlight your market traction, competitive advantage, and scalability to show potential buyers why acquiring your project is a smart move.
Each objective requires a slightly different tone, structure, and focus. If you’re targeting investors, they care about scalability, market potential, and ROI. For partnerships, you’ll want to highlight synergies and integration potential.
Crypto investors and stakeholders are not a one-size-fits-all group. Your deck needs to speak directly to the priorities, interests, and concerns of your specific audience. Without this level of focus, your message might miss the mark entirely. Here’s how to tailor your pitch deck based on audience type:
Institutional Investors:
These include VCs, hedge funds, or private equity firms. They’re focused on long-term ROI, market timing, and the scalability of your solution. Show them:
Angel Investors and Crypto Whales:
High-net-worth individuals or early adopters in crypto who are more risk-tolerant. They care about:
Crypto-Focused VC Funds:
Specialized funds like a16z Crypto, Pantera Capital, or Coinbase Ventures focus exclusively on blockchain investments. They value:
Corporate Partners/Enterprise Clients:
These are companies looking for blockchain solutions to solve specific problems. For example, a logistics company might care about supply chain transparency, while a gaming company is interested in NFTs. Focus on:
Retail Investors/Community Members:
Retail investors participating in ICOs or IDOs are looking for reasons to believe in your vision. They care about:
Your deck should address the unique concerns of your target audience. Here are some examples tailored to the crypto industry:
ROI Concerns:
For institutional or angel investors, show clear projections for token value appreciation, business growth, or revenue generation. Include tangible data to support your claims.
Market Trends and Fit:
Investors want to know how your project aligns with emerging trends. Highlight how your solution taps into areas like decentralized finance (DeFi), Layer 2 scaling, NFTs, or regulatory compliance (e.g., MiCA, FATF).
Scalability:
Can your project handle mass adoption? Highlight tech scalability (e.g., TPS performance for blockchains) or roadmap milestones that expand your reach.
Regulatory Risks:
Crypto investors are hyper-aware of regulatory challenges. Address potential issues upfront, like your compliance with GDPR, AML/KYC standards, or future-proofing against regional bans.
Competition:
Investors will ask: Why you over everyone else? Address this by identifying competitors and explaining your unique edge. For example: “Unlike [Competitor A], our protocol enables X, which reduces costs by Y%.”
Tokenomics & Revenue Models:
If your project involves a token, explain its utility in detail. For revenue models, clarify how the project generates sustainable income (e.g., transaction fees, staking rewards).
Execution Team & Track Record:
Crypto is littered with projects led by anonymous founders. If you have a strong team with verifiable experience in blockchain, crypto, or tech, emphasize this heavily to build trust.
Personalize your deck for each audience type. For example, if you’re pitching to a corporate partner, they won’t care about tokenomics—but they’ll care a lot about cost reductions or integration capabilities. Similarly, angel investors are likely to respond to visionary storytelling, while institutional VCs want data-backed projections.
By knowing who you’re pitching to and addressing their specific concerns, you’ll create a deck that feels custom-made—and leaves a lasting impression.
This 12 slide pitch deck template is perfectly crafted to fit 80% of all crypto deals. If you need a tailor made template, I left a note on where you can ask for it, below. Alternatively, check out our database of pre-made crypto pitch deck templates.
Headline: “Revolutionizing Finance Through Decentralization”
If you need more tips on how to build this slide, check out my elevator pitch article.
Headline: “Why Invest in Us?”
Headline: “A $1 Trillion Opportunity Waiting to Be Captured”
Headline: “The Challenge with Finance Today”
Check out the problem slide article for more tips.
Headline: “The Blockchain Platform Built for the Future”
Check out the solution slide article for more tips.
Headline: “Effortless and Scalable Blockchain Ecosystem”
Headline: “Innovating Beyond the Blockchain Status Quo”
Headline: “Proving Success with Early Wins”
Check out the traction slide article for more tips.
Headline: “Building Value for Users and Investors”
Headline: “Led by Visionaries, Built by Experts”
Headline: “Our Vision for the Next 5 Years”
Headline: “Join the Revolution in Financial Freedom”
Your pitch deck’s design plays a significant role in capturing attention and conveying professionalism. A well-designed deck ensures your content is visually appealing and easy to follow, leaving a lasting impression on your audience.
Creating a pitch deck from scratch can be time-consuming, but with the right tools and templates, you can streamline the process and ensure a professional result.
Here are some resources to help you get started:
Must have popular books that 1000s of presenters and CEO's read in order to help them become better at communicating their ideas. Click on the image for the full article.
Even the best pitch deck won’t save you if your delivery falls flat. A pitch isn’t just about presenting slides—it’s about selling a vision, building trust, and exuding confidence. In the crypto world, where complexity reigns supreme, your ability to communicate your idea clearly and concisely can make or break your chances. Below are practical tips to help you practice, refine, and deliver your pitch like a pro.
Crypto concepts can be dense—like tokenomics, staking mechanisms, or blockchain architecture.
Be prepared for investors to interrupt you with questions. Master your pitch so you can pivot seamlessly without losing your train of thought.
Our project solves [specific pain point]. For example, in the DeFi space, we’re addressing high gas fees and transaction delays by introducing a Layer 2 scaling solution that reduces costs by 80% and increases throughput to 10,000 TPS.
Our competitive edge lies in [unique feature]. For example, unlike competitors, our platform integrates AI-based analytics to predict market trends, giving users actionable insights for better investment decisions.
We generate revenue through [specific revenue streams]. For instance, transaction fees, staking commissions, and subscription-based premium analytics are core components of our business model.
Our token has three primary utilities:
The Total Addressable Market (TAM) for [sector] is $X billion, and we’re targeting [Specific Audience]—an opportunity worth $Y billion. For example, the NFT market is projected to reach $231 billion by 2030, and we’re focused on onboarding casual creators, a $50 billion segment.
We’re raising $X to achieve [specific goals]. For example:
Timing is critical. [Highlight specific trends]. For example, DeFi adoption has grown 50% year over year, and regulatory clarity in markets like the EU is creating fertile ground for institutional adoption.
We’ve onboarded [X] users, partnered with [Y companies], and processed [Z transactions]. For example, our beta has 5,000 active users, and we’ve secured partnerships with Binance and Chainlink.
Our main competitors are [Competitor A] and [Competitor B]. However, we differentiate through [specific feature], such as lower costs, better scalability, or unique use cases like gaming NFTs.
Our roadmap includes:
We’ve completed smart contract audits with [Firm Name] and implemented robust security measures, including multi-sig wallets, encryption protocols, and regular penetration testing.
Our acquisition strategy involves:
We’re fully compliant with [specific regulations, e.g., AML/KYC]. We’re also working with legal advisors to ensure adaptability to evolving crypto regulations, such as MiCA in Europe or the SEC in the U.S.
Our platform is built on [scalable tech, e.g., Layer 2], allowing us to handle [X transactions] as we grow. Additionally, we have a plan to expand into [new markets] by leveraging partnerships and integrations.
While our focus is long-term growth, potential exit opportunities include acquisition by [specific companies] or partnerships with institutional players looking for blockchain integration.
Our team includes [specific roles]:
We focus on constant innovation, strong community building, and maintaining low costs. Our partnerships and first-mover advantage in [specific area] also strengthen our competitive position.
We prioritize community through [strategies]:
Our current burn rate is $X/month, with enough runway to sustain operations for [Y months]. This funding round will extend that runway to [Z months] while accelerating product development.
Our biggest risk is [specific challenge, e.g., regulatory uncertainty]. We’re mitigating it by [specific action], such as diversifying our markets and consulting with top legal advisors.
Purpose: Designed to help blockchain projects secure funding for their token launch by explaining the utility, tokenomics, and scalability of the token while addressing investor-specific concerns like market potential and ROI.
Key Components:
Compelling Opening: Opens with a bold tagline such as, “Revolutionizing Decentralized Finance One Token at a Time,” paired with a statistic like, “Global crypto adoption has grown by over 880% since 2020.” This immediately captures attention and establishes relevance.
Problem Statement: Clearly identifies a pain point in the market, such as high transaction fees, lack of interoperability, or barriers to crypto adoption. For example, “Current remittance fees cost users $48 billion annually, leaving millions underserved.”
Solution Statement: Explains how the token solves the problem. For instance, “A token designed to enable instant, fee-free cross-border payments, built on a scalable blockchain infrastructure.” Visual aids like flowcharts demonstrate how the token works within the ecosystem.
Tokenomics Breakdown: Provides a detailed and transparent explanation of token distribution (e.g., 40% for staking rewards, 20% for liquidity, 15% for development, etc.), token utility, and mechanisms for value appreciation (e.g., token burns, staking incentives).
Market Opportunity: Highlights the size of the target market and its growth potential, with supporting stats like, “DeFi assets under management exceeded $50 billion in 2022 and are projected to grow at a 35% CAGR.”
Traction Slide: Demonstrates progress with metrics such as early adopters (“5,000 active wallets”), beta testing results, or partnerships with exchanges or blockchain networks.
Team Slide: Introduces a qualified team with expertise in blockchain, finance, and tech, including LinkedIn links or notable past achievements (e.g., “Ex-Google engineer with 10 years in distributed systems”).
The Ask: Specifies funding needs (e.g., “We’re raising $10M for development, marketing, and liquidity provision”) and outlines how the funds will be allocated.
Effectiveness: This template’s strong focus on token utility, market opportunity, and transparent tokenomics builds credibility with investors. The use of data and visuals makes the technical aspects of the project easy to understand, appealing to both crypto-savvy and traditional investors.
Purpose: Designed to attract funding and partnerships for a blockchain project focused on sustainability and water conservation by demonstrating its real-world impact and alignment with ESG (Environmental, Social, and Governance) investment trends.
Key Components:
Compelling Opening: Starts with an attention-grabbing statistic like, “1 in 3 people globally lack access to clean drinking water,” paired with an eco-themed tagline such as, “Tokenizing Water to Secure the Future.”
Problem Statement: Addresses global water scarcity and inefficiencies in resource management. For example, “Over 2 billion people face daily water shortages, while water allocation systems remain opaque and inefficient.”
Solution Statement: Explains how blockchain-based tokenization of water can improve transparency and incentivize conservation. Example: “Smart contracts enable fair and accountable water distribution while tokenized trading unlocks liquidity.”
Market Opportunity: Highlights the size of the water economy and growing demand for ESG investments. For instance, “ESG assets under management reached $40 trillion in 2022, with resource sustainability being a key focus.”
Traction Slide: Includes early successes such as pilot programs with local governments or partnerships with environmental NGOs. Example: “Partnered with X Foundation to tokenize 1M liters of water for equitable distribution.”
Tokenomics Breakdown: Explains the role of tokens within the ecosystem, such as governance, water trading, and transaction fees, while highlighting sustainability mechanisms like allocating 5% of all transactions to clean water initiatives.
Roadmap: Provides a clear timeline for development, pilot programs, and scaling efforts. Example milestones: “Q2 2024: Expand to 3 more municipalities,” or “Q4 2024: Onboard 100,000 users to water trading platform.”
Team and Partners: Highlights a mix of blockchain engineers and sustainability experts. Mentions partnerships with ESG-focused organizations, lending credibility to the project.
The Ask: Requests funding (e.g., “$12M to expand infrastructure, develop technology, and scale pilot programs”), with a detailed allocation plan.
Effectiveness: This template connects emotionally with investors through its sustainability focus while leveraging data to emphasize market potential. Its transparent tokenomics and roadmap reassure investors about the project’s feasibility and impact.
Purpose: Designed to secure funding for a blockchain-based platform focused on tokenized real estate, democratizing property ownership through fractional ownership and increased liquidity.
Key Components:
Compelling Opening: Begins with a thought-provoking tagline like, “Revolutionizing Real Estate Through Tokenization,” alongside a statistic such as, “Global real estate is a $280 trillion market, but 95% of assets remain illiquid.”
Problem Statement: Explains the inaccessibility of traditional real estate investments. Example: “High capital requirements and illiquidity make real estate investments inaccessible to everyday investors.”
Solution Statement: Describes how blockchain tokenization enables fractional ownership of real estate. For instance, “Users can invest as little as $100 to own a fraction of prime real estate assets, tradeable on a secondary market.”
Market Opportunity: Highlights the vast size of the real estate market and the untapped potential of tokenized real estate. Example: “Tokenized real estate is projected to grow to $1.4 trillion by 2030.”
Traction Slide: Features pilot results or current metrics, such as “Tokenized $5M worth of real estate in beta launch, with 2,000 active investors onboarded.”
Tokenomics Breakdown: Explains how tokens represent fractional ownership, governance, or trading mechanisms, and provides a breakdown of token allocation and rewards. Example: “10% for liquidity, 20% for marketing, 50% for rewards, 20% for development.”
Roadmap:
Example:
Q2 2024: Launch platform in the U.S.
Q4 2024: Expand to European markets.
Q2 2025: Onboard 100,000 investors.
Team Slide: Highlights expertise in real estate, blockchain, and finance, with notable advisors or past successes in property development.
The Ask: Specifies funding requirements (e.g., “$15M to grow platform, onboard investors, and tokenize $50M in assets”), with allocation plans for operations, marketing, and tech development.
Effectiveness: This template effectively combines real-world use cases with the scalability of blockchain technology. The focus on a massive market, combined with transparent tokenomics and early traction, builds a strong case for investors.
Quintes, a blockchain-powered platform designed to tokenize real-world assets, faced challenges in creating a pitch deck that effectively communicated its value to investors. Here’s how these challenges were addressed to craft a compelling, data-driven, and visually appealing presentation.
1. Design
2. Copy
3. Research
4. Narrative
5. Tokenomics Transparency
6. Strategy
Our Approach and Solution
A comprehensive strategy was developed to address these issues, ensuring that the pitch deck effectively communicated Quintes’ potential as an investment opportunity.
1. Design
2. Copy
3. Research
4. Narrative
5. Tokenomics Transparency
6. Strategy
The revamped pitch deck successfully addressed the initial shortcomings and positioned Quintes as a credible, scalable, and high-potential blockchain project. Key outcomes included:
For a detailed breakdown, view the full case study here.
These are things no advisor, startup event organizer or coach will tell you for free. We’ve done the research and combined it with our experience to give you these insights with no strings attached.
When developing a crypto pitch deck, understanding and effectively presenting token utility and distribution is paramount. This aspect is not only crucial for attracting investors but also for the long-term success of your project.
Token Utility: Token utility refers to the various roles a token plays within its ecosystem. Common utilities include:
The utility of a token is a significant factor in determining its long-term value and adoption. A token with strong utility is more likely to be sought after, potentially increasing its demand and price.
Token Distribution: Token distribution involves allocating tokens among different stakeholders, including team members, investors, and the community. Effective token distribution is essential for several reasons:
The distribution model should align with your project’s goals, offering incentives for long-term positive decisions and avoiding centralization issues. It’s crucial to maintain transparency in this process to build trust among investors and users.
Action Steps for Effective Token Distribution:
A roadmap in a crypto pitch deck is a critical component that outlines the project’s future plans, key milestones, and timelines. It’s essential for attracting investors and gaining credibility in the crypto space.
Importance of Roadmap Presentation:
A roadmap in a crypto pitch deck is a critical component that outlines the project’s future plans, key milestones, and timelines. It’s essential for attracting investors and gaining credibility in the crypto space.
Importance of Roadmap Presentation:
Actions to Take for Effective Roadmap Presentation:
In the context of a crypto pitch deck, the team and advisors’ section is a crucial element that significantly influences investors’ perception and trust in the project. This section showcases the experience, expertise, and credibility of the individuals behind the project.
Importance of Highlighting Team and Advisors:
In a crypto pitch deck, the Financial Projections and Funding section is pivotal as it provides a clear picture of the project’s financial health, sustainability, and growth potential. This section is particularly scrutinized by investors, as it indicates the feasibility and profitability of the crypto project.
Importance of Financial Projections and Funding in a Crypto Pitch Deck:
The Exit Strategy section in a crypto pitch deck is crucial for showcasing the long-term vision and sustainability of the project. It addresses how the founders and investors can expect to realize a return on their investment, which is a key concern for anyone putting capital into a new venture.
Importance of an Exit Strategy in a Crypto Pitch Deck:
Actions to Take for an Effective Exit Strategy Presentation:
The visual design of a crypto pitch deck plays a critical role in how the information is perceived and received by potential investors. Good design not only enhances the aesthetic appeal of the pitch deck but also aids in effectively communicating the key messages and concepts of the project.
Importance of Visual Design in a Crypto Pitch Deck:
Actions to Take for Effective Visual Design:
The Problem, Solution, and Market Opportunity section is a crucial part of a crypto pitch deck. It’s where you define the specific issue your project addresses, present your unique solution, and highlight the market potential. This section is critical for convincing investors of the viability and necessity of your project in the crypto space.
Importance of Problem, Solution, and Market Opportunity in a Crypto Pitch Deck:
Actions to Take for an Effective Presentation of Problem, Solution, and Market Opportunity:
In a crypto pitch deck, the Competition Analysis section is crucial for demonstrating a deep understanding of the market landscape and your project’s positioning within it. This analysis helps to identify and articulate your unique advantages and how you plan to capture a share of the market.
Importance of Competition Analysis in a Crypto Pitch Deck:
Actions to Take for an Effective Competition Analysis:
In a crypto pitch deck, the Business Model Explanation is vital as it conveys how your project intends to create value and generate revenue. This section is critical for investors, as it demonstrates the project’s potential for sustainability and profitability in the dynamic crypto market.
Importance of Business Model Explanation in a Crypto Pitch Deck:
Actions to Take for an Effective Business Model Explanation:
The Customer or Market Strategy section of a crypto pitch deck is essential for demonstrating how your project plans to capture and retain a significant share of the market. This strategy outlines who your target customers are, how you plan to reach them, and how you will maintain their engagement and loyalty in the competitive crypto landscape.
Importance of Customer or Market Strategy in a Crypto Pitch Deck:
Actions to Take for an Effective Customer or Market Strategy:
The “Use of Funds” section in a crypto pitch deck is critical for investors, as it provides transparency and insight into how their capital will be allocated and utilized. This section helps build trust and credibility, showing that the project’s team is responsible and has a clear plan for using the funds to achieve the project’s goals.
Importance of Use of Funds in a Crypto Pitch Deck:
Transparency and Trust: Clearly outlining how the funds will be used demonstrates transparency and helps to build trust with potential investors. It shows that the project’s leaders have a clear plan and are accountable for the resources.
Use these insights and make a winning pitch. If you want to talk about them, reach out to me and book a call.
A crypto pitch deck is a presentation tool used to communicate the core value proposition, technical solution, and investment opportunity of a blockchain-based project. Its primary goal is to secure funding from investors, form strategic partnerships, or build credibility with stakeholders by clearly outlining the problem, solution, market opportunity, tokenomics, and roadmap.
A strong crypto pitch deck typically includes the following slides:
A crypto pitch deck has unique components specific to blockchain projects, such as:
Crypto investors prioritize the following:
To communicate tokenomics effectively:
Design plays a critical role in creating a professional and engaging pitch deck. Key design principles include:
Storytelling is crucial for engaging investors and making your project memorable. A great crypto pitch deck tells a story that:
To make your deck stand out:
Investors often have concerns around:
Viktori. Pitching your way to your next funding.
Locations
Office 1: 633 North Wells Street Chicago, IL, United States, 60654
HQ: Boulevard P.O. 10000 Skopje, North Macedonia
Pitch Deck Resources
Case Studies
Client Reviews
Table of Contents
×I’ve developed 12 simple formulas that will save 40 hours of your time and show you how to craft content that makes investors invest.
Start using these formulas by downloading my detailed framework through the link below. Promo price available for the first 40 buyers. Few downloads remaining.