So, you’ve got this revolutionary IoT idea for fixing the world’s water problems—smart sensors, real-time monitoring, the whole shebang.
But here’s the kicker: no one’s biting. Guess what? It’s not the idea that’s the issue. It’s your pitch deck. Yep, the thing that’s supposed to sell your life-changing solution is probably what’s getting the cold shoulder from investors.
But don’t worry, I’ve been in your shoes (not literally, I’m more of a flip-flops person). I’m here to help you turn that awkward investor silence into a round of funding applause. I’m all about no-fluff, get-to-the-point strategies, and I’ve helped plenty of startups secure the bag with pitch decks that hit home.
I’m Viktor, a pitch deck expert and creative business strategist. Over the past 13 years, I’ve helped businesses secure millions of $ in funding thanks to my approach and I’m sharing it here in this pitch deck guide.
Let’s skip the boring stuff and get into how you can build a pitch deck that actually works—one that turns your smart water tech into cold, hard capital.
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- Elevator pitch one sentence formula
- Problem/ solution slide one sentence formula
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14 Slide IoT Driven Smart Drinking Water Solution Pitch Deck Template | Google Slides
The above is is just a simplified pitch deck version developed as part of our entrepreneurship program for graduate studies.
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Slide 1: Elevator Pitch
Title: IoT-Driven Smart Drinking Water Solutions
Summary:
We are transforming how cities, industries, and homes manage drinking water. Our IoT-enabled platform delivers real-time monitoring, water quality optimization, and predictive maintenance. We empower utilities and organizations with actionable insights to minimize water waste, reduce operational costs, and enhance public health. Our scalable solution is designed to improve efficiency and ensure sustainable water use for future generations.
Slide 2: Investor Memo
Market Opportunity:
The global smart water management market is expected to grow from $15 billion in 2023 to $40 billion by 2028, driven by rising demand for sustainable water resources, climate change pressures, and increased government regulations.
The Problem:
- 40% of global water supply is lost due to leakage and inefficient infrastructure.
- 2.1 billion people worldwide lack access to safe drinking water.
- High costs and lack of real-time monitoring contribute to inefficiencies and prevent timely repairs.
Our Solution:
- IoT-Driven Sensors: Real-time data collection on water quality, flow, and pressure.
- AI-Powered Analytics: Predictive maintenance for water systems to avoid breakdowns.
- Mobile Dashboard: A centralized platform for operators to monitor, control, and optimize water systems in real-time.
Key Metrics:
- ARR (Annual Recurring Revenue): $3 million.
- Deployment: Over 150,000 sensors in cities, industries, and rural areas.
- Growth: 30% YoY increase in revenue.
Ask:
We are seeking $10 million to scale our operations globally, expand R&D, and enter new markets.
Slide 3: Problem Statement
Global Water Crisis:
- By 2025, two-thirds of the world’s population could face water shortages.
- $14 billion is spent annually by cities worldwide to address water infrastructure problems.
Water Quality Challenges:
- In developing countries, 80% of illnesses are related to poor water and sanitation.
- 25% of all water samples from public water systems in the U.S. exceeded legal contamination limits.
Aging Infrastructure:
- Many cities rely on aging water systems that lose 20-30% of their supply through leaks.
- Manual monitoring of water quality and infrastructure is reactive, leading to expensive repairs and service downtime.
Slide 4: Our Solution
Key Components of the Solution:
- Smart IoT Sensors:
- Real-time monitoring of water flow, pressure, and quality (chlorine, pH, turbidity).
- Leak detection and quality checks at multiple points in the distribution system.
- AI-Powered Analytics:
- Predictive analytics for system maintenance, reducing unexpected failures by 30%.
- AI algorithms optimize water distribution based on historical data and real-time inputs.
- Cloud-Based Platform:
- Central dashboard to control water systems remotely.
- Actionable alerts via SMS, email, or app notifications for quick repairs.
- Mobile Accessibility:
- Operators can access real-time data, control, and maintenance requests through a mobile-friendly platform.
Key Benefits:
- Up to 25% reduction in water loss from leaks.
- 15% decrease in operational costs for utilities.
- Improved water quality compliance and real-time data insights.
Slide 5: How It Works
- Deploy Smart Sensors:
- Sensors are strategically placed across water networks to monitor flow, pressure, and quality at key locations.
- Data Collection and Transfer:
- IoT devices continuously send data to the cloud platform for analysis.
- AI Analysis & Predictive Maintenance:
- AI analyzes data to identify trends, potential leaks, contamination, or equipment failures.
- Real-Time Alerts:
- Operators receive notifications via mobile devices when maintenance or repairs are needed.
- Actionable Insights:
- Data-driven insights enable better decision-making for long-term infrastructure investment and daily management.
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Slide 6: Market Opportunity
Key Drivers:
- Increasing Urbanization: Over 60% of the global population is projected to live in cities by 2030, requiring advanced infrastructure.
- Sustainability Goals: Governments are increasingly investing in technologies that support the UN’s Sustainable Development Goal 6 (Clean Water and Sanitation).
Market Size:
- The global smart water management market is projected to reach $40 billion by 2028, growing at a CAGR of 17%.
- North America holds the largest market share, driven by aging infrastructure and regulatory pressures, while Asia-Pacific is the fastest-growing market due to urbanization and industrialization.
Slide 7: Business Model
Revenue Streams:
- Hardware Sales:
- Selling IoT sensors and devices to municipalities, industries, and commercial entities.
- Price range: $200-$1,000 per sensor (depending on capability).
- SaaS (Software as a Service):
- Subscription model for access to the cloud platform, analytics, and real-time dashboards.
- Monthly Subscription: $100-$500 per month, depending on the size of the network.
- Managed Services:
- Offering monitoring and maintenance services, ensuring system health and addressing faults proactively.
- Partnerships and Licensing:
- Partnering with smart city initiatives and water utilities to co-develop and deploy scalable solutions.
Pricing Example:
- For a mid-sized city with 1,000 sensors, a SaaS subscription would generate $150,000 annually.
Slide 8: Traction
Key Achievements:
- Deployed in 10 cities across 3 continents, saving over 5 million gallons of water annually.
- 20% reduction in water wastage in early-adopter cities.
- Partnered with the UNICEF initiative to bring clean water solutions to rural areas in Africa.
- Signed MoUs with 5 major water utilities in Europe and Latin America.
Customer Case Study:
- City of San Diego: Reduced water loss by 15%, improving efficiency and saving $1 million annually in operating costs.
Awards & Recognition:
- Smart Cities Innovation Award 2023.
- UN Sustainable Solutions Award for clean water technology.
Slide 9: Go-to-Market Strategy
Initial Focus:
- Targeting Municipalities:
- Focus on cities with aging infrastructure where water loss is significant and regulatory pressures are mounting.
- Strategic Partnerships:
- Form partnerships with water utility companies, government agencies, and infrastructure providers.
- Pilot Projects:
- Offer discounted or subsidized pilots to showcase the cost savings and sustainability impact of our solution.
- Channel Partners:
- Partner with IoT integrators and smart city solution providers to scale deployments in new markets.
Marketing Channels:
- Digital marketing (SEO, content marketing, webinars).
- Industry events and smart city expos.
- Direct sales through a dedicated sales team targeting large cities and utilities.
Slide 10: Competitive Landscape
Competitors:
- Xylem: Known for large-scale water infrastructure solutions but lacking real-time AI-driven analytics.
- Sensus: Focuses on smart water meters but offers limited scalability for predictive maintenance and data analytics.
Our Differentiators:
- AI-Powered Analytics: Our platform provides predictive maintenance and actionable insights that competitors lack.
- Comprehensive Solution: End-to-end offering from hardware to cloud-based software.
- Scalability: Solutions that work for small towns and mega-cities alike.
Slide 11: Team
- CEO: John Smith, 15+ years of experience in IoT and water infrastructure technologies.
- CTO: Emily Carter, AI expert with 10 years in cloud computing and data analytics.
- COO: James Turner, former head of operations for a top U.S. water utility with 20 years of industry experience.
- Advisors: Water industry veterans, smart city strategists, and sustainability experts from institutions like the World Bank and MIT.
Slide 12: Financial Projections (Hypothetical)
Year | Revenue | Cost of Goods Sold (COGS) | Gross Margin | Operating Expenses | Net Profit/Loss |
---|---|---|---|---|---|
2024 | $10 million | $3 million | 70% | $6 million | -$1 million (loss) |
2025 | $25 million | $7.5 million | 70% | $12 million | $5.5 million (profit) |
2026 | $50 million | $15 million | 70% | $20 million | $15 million (profit) |
- Breakeven by 2025: Achieved through increased SaaS revenue and global expansion.
- Key Growth Drivers: Expansion into new markets, adoption of SaaS model, and additional sensor deployments.
Slide 13: Use of Funds
- Product Development (30%): Further R&D for AI-driven features and enhanced sensors.
- Market Expansion (40%): Establish regional offices in Asia and Africa, with a focus on high-growth markets.
- Hiring (20%): Build out the sales, engineering, and customer success teams.
- Marketing (10%): Digital marketing, branding, and attending industry events to increase visibility.
Slide 14: Closing Slide
Title: Let’s Build the Future of Water Management Together
- Call to Action: Join us in our mission to revolutionize water management. With your support, we can ensure safe, sustainable drinking water for everyone.
- Contact Information:
- [Your Name], CEO
- Email: [youremail@example.com]
- Phone: [Your Phone Number]
- Website: [Your Website URL]
Last Words
There you have it, the blueprint to crafting a killer pitch deck that investors won’t just skim through. You’ve got the idea, the solution, and now, the presentation to back it all up. Whether you’re pitching to the city water department or a venture capital firm, this deck is your secret weapon.
Remember, investors want to know why your IoT water solution will be the next big thing. This deck? It’ll help you prove that. Now get out there and turn those water problems into funded solutions.
You’ve got this.
But if you don’t got it:
Join hundreds of successful entrepreneurs who’ve transformed their pitch decks with my help.
Let me develop an investor ready deck by using my hands-off approach, which includes: market research, copy, design, financials, narrative and strategy.
One week turnaround time.
The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.
If you want to really dive into the world of pitch decks, check out our complete collection of pitch deck templates.
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