Creative Strategy

This is part two of the best commercials of 2021. For the first part, click here: Best ads of 2021 Top Three Best Commercials of 2021 Part 2 Heinz: Draw Ketchup My suspicious brain bran says “Viktor this is fake, it’s a setup” but then again If they’d give me the same task, I’d probably draw … Read more

Another year gone, another set of amazing SuperBowl ads aired during the…well, the SuperBowl. From Edward Scissorhands promoting an all-electric Cadillac to Michael B. Jordan taking the role of Alexa and making my girlfriend give me less and less attention every day, this year’s SuperBowl has given us superior stories to watch and remember. Might … Read more

Digital marketing professionals, creative strategists and marketers are the ones who make numerous creative decisions while promoting different services, products, and brands, and it’s no secret that phenomenal results follow a well-executed creative strategy.  The creative strategy in content marketing is what will serve as a guide for the advertising team to develop creative decisions … Read more

With businesses competing to win over consumers’ attention, marketing has become more ruthless than ever before. Therefore it’s essential to have winning creative strategies to survive and thrive in such a competitive field. Creative strategy is the vital link connecting business planning with the creative process, the answer to longstanding strategy, crafting concepts and narratives … Read more

The creative strategist plays the most crucial role in helping a company expand and improve through compelling marketing campaigns.  He is the one that connects the dots. Just like Isaac Newton did and many more prominent stars in human history. Having one on your team can be of great benefit for you and your company … Read more

Creative strategists play a vital role in supporting a company to grow through effective marketing campaigns. Best creative strategists combine the creative and imaginative intuition of a marketer with the logical reasoning of an analyst. This article will cover all aspects of what is a creative strategist and how that person can help your business. … Read more

A creative strategist is a very important part of the process of helping a company develop effective marketing initiatives. Effective creative strategists have two critical qualities: they have to be creative and have an analytical eye. Super easy! This article defines what a creative strategy and a creative strategist is, what the job requires, and … Read more